Paul (Tom) Van Wert Iii Email & Phone Number

Salt Lake City, Ut, Us

Milford, Oh

Co-founder and CMO. We produce and sell Premium Succulent Gifts. These are unique gifts that feature the beauty of succulents. Our arrangements are finished works of art and are reasonably priced.• As the CMO/CSO partner I am responsible for Sales and Marketing and have developed the marketing strategy, logo, website, collateral, positioning, segmentation, pricing model, etc., as well as handling business development.• We are a wholesale supplier to retailers and have opened several national accounts and created a mall program for holiday sales. • We will be expanding via Ecommerce in the 2nd quarter of 2018. • In our first full year we grew rapidly and had to double our space 3 times with revenue of +300%.

Cincinnati, Oh

Digital Vision Marketing, LLC is an entrepreneurial start-up I began in July 2009.• Established a digital signage network in SW Ohio for advertising and POS for clients that include retailers, restaurants, sports clubs, pubs, professional firms, and many others. Duties include all those associated with running a business, including B2B marketing and sales of a new to the market technology. Have grown the business year over year an average of 22% per year.• Created a marketing consulting program entitled “Marketing 101” which teaches clients the marketing basics. These include value proposition development, competitive advantage, product differentiation, identifying target market segments, use of benefits/features, and understanding the whole product, among others. Clients include an HR firm, professional services firm, and retailers, among others.

Cincinnati, Ohio Area

The Excelsior Institute is a not-for-profit dedicated to assisting start-ups, entrepreneurs, and small businesses get started and grow. We provide several services and programs that include identifying start-up financing, incorporation options, business plan, marketing plan, and sales plan development, accounting services needed, and much more. We held our first expo in May 2013 called the American Dream Small Business Expo (www.americandreamexpo.org) where we made booth space available to small businesses for only $75. This gave them the opportunity to exhibit at an expo, which they have never had due to high booth prices. We also conducted free seminars to help businesses understand what they need to do to get established and grow. We had 100 exhibitors and over 500 attendees. The expo will be followed up with a series of boot camps. The B.O.S.S. bootcamps (Business Optimization Success System) will be more comprehensive than other boot camps and are designed to help start-ups and small businesses.

• Managed the company’s largest and most profitable brand on a global scale that is the share leader in its industry. • Launched a new brand identity and developed new packaging. Developed a 5-year Brand Roadmap incorporating core product enhancements as well as a new product pipeline utilizing new technologies and governed by unmet user needs research. • Managed market research, new product definition, and NPD as part of global product line management. Worked with cross-functional global teams and sales and marketing teams from many countries to identify and fulfill customers’ needs. • Results were volume growth of 18% with Gross Profit growth of 19% with brand positioned for additional growth.

• Created a stage gate process for NPD and developed the company product roadmap. • Using research and competitive market analysis, I identified two under served market segments for which I developed two new consumer brands. • Wrote the business plan for expansion of the wholesale business.

• Managed the marketing department, hired and managed several agencies, and developed marketing and communication plans.• Developed advertising campaign, managed creative development and media schedule, and developed the 3-year product roadmap. • Launched two major new product lines/brands.

• Developed a new marketing program to bundle product offering for a greater market presence, and had P&L responsibility for a $50 million category.• Managed integration of production from a new company owned plant with several co-packers. • Developed new products and worked with the sales team to deliver large contracts for existing products. Grew business over 5% in a flat market.

Rochester, Ny

• Researched, defined, commercialized, developed the marketing plans, and launched the gen. 2 line of Disposable Cameras. • Worked with multiple regional marketing teams to deliver the right products for their customers. Over a 4-year period the resulting growth was from $700 million to $1 billion in revenue globally. • Grew revenue on average of 8% per year, sales unit growth of 16% per year, share growth of 5%, and reduced SKUs by 24% all in a climate of severe competitive price pressure. • Directed up to 15 functional reports and chaired several cross-functional international teams. Achieved customer satisfaction ratings as high as 93%.• Defined the marketing requirements for development of two new lines of advanced film. • Directed international marketing teams in development of marketing and launch plans, developed success metrics, in-depth competitive analysis, business research projects, and a product differentiation strategy for a premium product line extension. • Worked with R&D to develop product specs.Other positions at Kodak included Worldwide Product Line Manager for consumer digital imaging products, Director Consumer Product Planning - CD Imaging, National Sales and Marketing Manager Kodak Video Programs, Sales Incentive Specialist, Sales Trainer, and Sales Account Executive.