I am a professional data analyst with several years' experience in the public and private sectors. I am currently working in marketing research where I use my statistical skills to analyse both survey and big data. In this capacity, I have worked on projects for clients such as Qantas, Optus, AustralianSuper, NBN, IAG, Hostplus, Coles, Allianz, GSK, and many others. My key area of expertise is modelling: I have a keen interest in new techniques and methodologies that can help businesses get valuable insights and answers from their data.I have experience with a multitude of statistical techniques, such as simple, multiple, and logistic regression (classic and Bayesian versions), significance testing (classic and Bayesian versions), factor analysis, cluster analysis, segmentation, bootstrapping, generalised linear models, hierarchical Bayes, machine learning methods (Random Forests, Gradient Boosting, Extreme Gradient Boosting), quantile regression, MaxDiff, choice modelling, network analysis, sentiment analysis, multidimensional scaling, non-negative matrix factorisation, survival analysis, multilevel regression and poststratification (MRP), marketing mix modelling, media optimisation, attribution modelling.I have worked with a vast range of datasets: from less than a hundred cases to hundreds of thousands, from primary data to messy secondary data. When working on these datasets, I have used the following software:R - Advanced SPSS Statistics - AdvancedOracle SQL Developer - IntermediateSAS Base - Intermediate JASP - Advanced Amos - IntermediateMicrosoft Office - Advanced skills in Excel, PowerPoint and Word
Listed skills include Data Analysis, Market Research, Marketing Research, Spss, and 33 others.