Paul Scutti Email & Phone Number

Melbourne, Victoria, Australia

Forethought is ranked as the most innovative and commercially effective marketing research firm in Australia, and is garnering an international reputation for its keen focus on delivering insights which drive market share.In 2012, Forethought was awarded the AMSRS Innovation in Methodology Award for Prophecy Feelings®, the frame-breaking quantitative method for revealing the hierarchy of non-conscious, consumption-driving emotions activated at a category, brand and communications level.

Melbourne, Australia

Melbourne, Australia

I provide regular commentary on Australian federal politics for the Italian-language newsprogram on SBS Radio.

London, United Kingdom

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. Through the Financial & Risk (F&R) unit, Thomson Reuters provides solutions to the global financial community - delivering critical news, information and analytics, enabling transactions and connecting communities of trading, investing, financial and corporate professionals. As Marketing Analytics Manager, my function was to provide actionable insights about our business and customers, so as to achieve our growth, customer engagement and retention objectives. I was responsible for developing and maintaining strong relationships with business stakeholders, while coordinating with other departments to create, manage and execute programs based on analytic findings to drive growth and retention objectives. I also prepared presentations that communicated the relevant insights to stakeholders in an easily consumable manner.I used tools such as R, SQL and Tableau in order to set up predictive models, better understand client product usage patterns and deliver on all stages of analytical projects.

London, United Kingdom

Betclic Everest Group is part of the top 5 European online gaming companies, with offices in Paris, London, Malta and Rome. The goal of Betclic Everest Group is to offer accessible and top class products to our valued customers.In addition to my previous duties as Senior Marketing Analyst, I also assumed responsibilities for analysing business and financial trends for all countries where the Betclic Everest Group operated in.

London, United Kingdom

Betclic Everest Group is part of the top 5 European online gaming companies, with offices in Paris, London, Malta and Rome. The goal of Betclic Everest Group is to offer accessible and top class products to our valued customers.As Senior Marketing Analyst, I lead the development and implementation of customer insight and understanding as the foundation for all marketing activities designed to grow, retain and reactivate our customer base.I analysed vast sets of data, mostly with R and Excel while also using other software such as JASP. I evaluated the impact of marketing campaign and set up predictive models to help prevent churn, identify specific player groups and inform the timing and nature of marketing campaigns. In order to do so, I used techniques such as quantile regression, survival analysis, Bayesian significance testing, cluster analysis, robust statistics methodologies and various machine learning algorithms. While at Betclic I was able to complete several courses in R and Python.

Melbourne, Australia

Forethought is ranked as the most innovative and commercially effective marketing research firm in Australia, and is garnering an international reputation for its keen focus on delivering insights which drive market share.In 2012, Forethought was awarded the AMSRS Innovation in Methodology Award for Prophecy Feelings®, the frame-breaking quantitative method for revealing the hierarchy of non-conscious, consumption-driving emotions activated at a category, brand and communications level.Working at Forethought allowed me to analyse complex survey and secondary data for clients such as News Corp, Honda, Allianz, GSK, ING, Commonwealth Bank, Kmart, Coles, JetBlue, DineEquity/Applebee’s and others. Using R, SPSS, and Excel, I applied statistical methods such as simple and multiple linear regression, logistic regression, factor analysis, cluster analysis, segmentation, generalised linear models, hierarchical Bayes. The most rewarding aspect of my role at Forethought was the opportunity to introduce new methodologies, particularly in the area of business outcome and retention modelling. I introduced the firm to machine learning methods (Random Forests, Gradient Boosting), quantile regression, network analysis, sentiment analysis and non-negative matrix factorisation.Forethought sponsored my attendance at a course on quantile and M-quantile regression, held in February 2015 at the University of Wollongong and organised by National Institute for Applied Statistics Research Australia (NIASRA). I was able to apply the skills gained through this course to several Forethought projects.

Canberra & Melbourne, Australia

I provided a weekly commentary on Australian federal politics for the Italian-language news program on SBS Radio.

Melbourne, Australia

Global Reviews provides accurate and actionable evidence to optimise marketing effectiveness, sales effectiveness, customer experience and customer retention across customers' digital touchpoints.In my role with Global Reviews I worked with the client consultants to analyse survey data and prepare presentation material for clients such as Tesco Bank, Aviva, Virgin Australia, AustraliaPost, Optus and others. While working for Global Reviews I used Excel, R, and SPSS for statistical methods like regression analysis, factor analysis, cluster analysis, multidimensional scaling (perceptual maps), as well as simpler methods such as correlation analysis, score normalisation, chi-square, Cramer's V. I have also contributed to the understanding and reviewing of Global Reviews' methodology framework.

Canberra

The ABS is Australia’s national statistical agency, providing trusted official statistics on a wide range of economic, social, population and environmental matters.My day-to-day duties at the ABS involved retrieving, auditing and verifying data on imports of goods in Australia. I relied on in-house analysis and also liaised with customs brokers where further information on particular transactions was required. In my time with the Bureau I was also able to produce autonomously several research projects. The aim of these projects was to develop better ways to estimate transport and insurance costs and to improve the Bureau’s capacity to detect outlying transactions.For these projects I used Excel for basic calculations and some data manipulation; SPSS for regression analysis, with a particular focus on generalized linear models; SAS for univariate analysis and to develop new codes; and R for further research in more advanced options, like multiple imputations and Random Forests.

Melbourne, Australia

In my six years at Il Globo/La Fiamma I was mostly responsible for reporting on the Australian federal political scene, writing articles, columns and conducting interviews. I worked in a small team of 8-10 people, which I regularly managed according to an internal roster. During this time I completed a master’s degree in Professional Communication, but over time I realised that I wanted to pursue a more technical-oriented career. I began my master’s degree in Applied Statistics while I was still working for Il Globo/La Fiamma and left the newspaper at the end of 2011 after securing a position with the ABS.

Melbourne, Australia

I spent seven months at Rete Italia in what was my first job in Australia. In this position I was responsible for several tasks, including hosting radio programs and preparing the hourly news bulletins from material sourced from news agencies. This was quite a fast-paced environment, where the ability to meet hourly deadlines was crucial to producing effective results. My stint with Rete Italia ended when I was promoted to the newspaper Il Globo/La Fiamma.

L’Aquila Area, Italy

As a member of this committee, I surveyed and edited a vast amount of statistical data, wrote articles and produced maps with MapInfo for the annual reports in 2002 and 2003. As executive editor, I coordinated the work of all the members of the committee.

L’Aquila Area, Italy

While working for the Local Advisory Committee, I was commissioned to write a book on a specific area of the Province of L’Aquila, with an emphasis on its geographical and anthropological aspects. The book – entitled 'Campo Imperatore e Piana di Navelli. Per una geografia e un’antropologia dello sviluppo locale' – was published in June 2004. I continued acting as a consultant for Synapsi until I moved to Australia in October 2004.

Master Of Science, Applied Statistics, Distinction

Master Of Arts, Professional Communication, Distinction

Bachelor Of Arts (Honours), Political Geography, 110/110 Cum Laude