• Analyze keywords, competitors, and online search behavior to increase digital audiences (email and social) while growing revenue for clients in the real estate, retail, and hospitality industries. Featured Clients: • RDRG – Rick Deshantz Restaurant Group - Optimizing websites, PPC and social media content for successful restaurant group consisting of nine (9) restaurants in the greater Pittsburgh area. • Cadient Talent (4/2019 – 7/2020) - Established end-to-end marketing automation with HubSpot for a SaaS-based hiring software start-up, creating the backbone of sales and marketing efforts, including CMS management, email marketing, MQL to SQL conversions, and social media advertising.• Field2Base (8/2017 – 4/2018) - Developed a baseline digital marketing environment for a SaaS-based paperless field management software company, including SEO, website optimization, email marketing, video marketing, pay-per-click (PPC), and social media management and creation.

• Promoted to Process Manager for the KION Business Transformation Project which is a global initiative to completely transform all of KION’s brands – from Lead Creation to Completed Order.• Sole representative for Dematic global operating units for BT Project for all Regions including Americas, EMEA, Asian Pacific (APAC) and China.• Conduct weekly update calls with Dematic upper management in marketing, business development, sales and business analytics on the progress of BT Project – including conducting live demonstrations of new features and integrations. Select Achievements: • Promotion to Business Transformation Project. • Recently promoted to Change and Training Single Point of Contact (SPOC) responsible for creating Training materials for new BT features and integrations.

• Drove the implementation of marketing automation technologies and best practices in support of business objectives for our global organization. (Marketo and Pardot)• Coordinated with global marketing and sales directors on market-to-lead best practices for relaunch of Dematic.com global website in August of 2022.• Conduct consistent monthly update calls with Business Development and Sales to educate them on overall campaign progress.Select Achievements: • Orchestrated the successful global migration from Pardot to Marketo in January 2023. (Non-Technical Leadership Role)• Developed a comprehensive training initiative in collaboration with Adobe and Accenture to support the worldwide rollout of Marketo.

• Manage Pay per Click campaigns for LinkedIn, Bing, Facebook and Google. • Optimize written and video content while ensuring that sites are search-engine friendly, optimizing all content for both national and local search.• Collaborate daily with global colleagues in regards to SEO, web optimization, lead management, conversion rate optimization, paid traffic management and online web shop sales.• Conduct consistent monthly update calls with Sales to educate them on overall campaign progress.Select Achievements: • Organized thorough SEO audit of our U.S. website while working with global team to help create, streamline and manage their SEO efforts as well. • Created vendor update docs for management in order track project timelines and overall performance.

• Promoted to develop and execute entire B2C and B2B marketing strategies for a $60M SaaS-based disclosure management solutions and cloud-based SEC compliance technologies company.• Researched and installed new, company-wide CRM and marketing automation platform, solely directed inbound marketing activities using HubSpot; trained marketing and sales staff to utilize generated data. • Established digital marketing tracking and analysis - enabling a thorough understanding of online customer behavior to develop targeted messaging through social, email and paid content.Select Achievements:• Evaluated $1.6M print ad spend of acquired public relations company and reduced ad spend $1M in six months. Assets were then diverted to fund the new Investor Network mobile application. • Co-created and managed the launch of The Investor Network App, an interactive financial services mobile application aimed at increasing investor interest in small to medium cap public companies.

• Co-Founded boutique digital marketing firm to establish early-stage digital marketing strategies through SEO, responsive website design, social media management, video creation, and data-driven content for clients including: Marriott Golf, Marriott and Renaissance Hotels, Disney Golf, and Sonic Brands.• Trail blazed early social media/digital marketing efforts including selling golf rounds and restaurant reservations via Facebook and creating targeted content based on customer activity. Select Achievements:• Managed SMS Loyalty Program for Sonic Beach, which included an in-store leaderboard and push/pull mobile updates for new offers and loyalty rewards. Grew membership from 0 to 5K+ in 6 months.• Developed strategic digital awareness campaign for Marriot Golf to maintain social followers during 6 month business closure by documenting $3M course renovation on Facebook and Instagram. • Sold out 600 sittings vs. 75 previous years designing and executing robust social media marketing plan for Marriott MetroWest golf course Mother’s Day and Easter events. Revenue lift of over 700% year over year.