We are fully enabling digital retailing as well as creating the first seamless, consumer friendly online to in-store digital retailing experience. New experience is improving consumer satisfaction, reducing the time to buy a car, and as a result boosting dealer profitability. As a Board Member I am assisting management to scale-up the go-to-market capabilities to serve the unprecedented demand for this new solution.

Automotive Ventures is a leading automotive technology and mobility venture capital firm. I am assisting the firm to identify the best companies, drive outsized growth, and realize superior returns for investors. In my role as a senior leader at Trader Canada, I am seeking out the next innovative solutions to power the automotive industry forward. By working closely with Automotive Ventures I can help identify emerging solutions and assist smaller companies in scaling up from concept to maturity.

Led the largest digital automotive marketplace in Canada, accounting for the majority of TRADER Corporation revenues. Major contributions included: boosting core revenue growth, introducing 'DealBuilder' digital retailing solution to consumers through the marketplace, and lead the launch and expansion a major new vehicle acquisition solution for dealers.Outcome: Successful sale of the company to AutoScout24, a Hellman & Friedman backed company.

Developing the future strategic direction and product roadmap to transform the automotive retail experience for Canadians by providing practical yet visionary solutions to dealers, manufacturers, and lenders.

Managed business of over $500 million annually, growing at mid-teens growth rate. Initially developed strategy for combining vAuto software with KBB Instant Cash Offer. Integrated the vAuto, KBB Instant Cash Offer, and Manheim Logic teams into a single business unit. Led changes to KBB Instant Cash Offer to grow the solution to over $200 million in annual sales. Expanded offerings to include tools to assist dealers with vehicle wholesaling, including the launch of Upside, combined with Manheim Auto Auctions.

Took over leadership for Kelley Blue Book to reignite revenue growth and innovation. While leading KBB, remained responsible or leading the Retail Solutions operations team. While at KBB, led the lanuch of a number of new products including KBB Automotive Repair Guide expanding KKB’s brand leadership in vehicle valuations into service, and KBB dealer ratings to improve consumer experience on both KBB and Autotrader websites.In his capacity as head of business operations, Paul works closely with the President of Retail Solutions for Cox Automotive helping to guide the growth of this $2B+ revenue business. Paul advises on strategy, manages corporate development, overseas critical projects, and facilitates the establishment and tracking of the key business priorities for the group. In his capacity as General Manager of KBB, Paul has direct P&L responsibility for a $300M+ P&L and a team of approximately 500 people.

Assumed responsibility for the under-performing Dealer Management Systems (DMS) business unit. Shifted strategy from low priced offering to premium solution targeted to Cox Automotive’s loyal franchise dealer customers.

Founding member of the Cox Automotive Software Solutions Group, reporting directly to the President. Developed the strategy for this new Division. Led the integration of the initial three solutions: vAuto, HomeNet, and VinSolutions. This included developing the KPIs, go-to-market models, business review cadence, and budgets. Followed this up by leading three acquisitions to expand the group: AIS Rebates, Haystak Digital Marketing, and Xtime. Also drove the integration of the key Dealertrack assets for Software following this acquisition in 2015.Outcome: Starting from 3 small companies with less than $200 million in revenue in 2012, built the leading automotive retaill solutions provider with over $2 billion in revenue in 2022.

Paul founded a successful San Diego based renewable energy development firm focused on investing in development companies and assets in renewable energy field. Active developer of utility scale solar projects with a focus on the early stages of development. Investor and Board Member: Infinity Wind Power. Solar projects were sold to Tenaska while the wind power projects were sold to a wide range of buyers.Outcome: 10x+ return for our investors in both our solar and wind energy development companies.

Worked closely with the vAuto executive team to develop five year growth strategy and assisted in developing key business processes to implement the business plan. Highlights include:• With executives, developed a growth plan to take the company to $100 million in revenue• Assisted CEO with response to the industry downturn following the financial crisis• Led a team of company staff and outside consultants to implement industry leading customer service processes• Assisted CEO in analyzing business performance compared with growth plan and adjusting as appropriateOutcome: Successful sale to Cox Automotive in 2010.

Co-Founder of Autopoint. Developed new leading edge customer loyalty and service management solution for car dealerships. After a short period working full time with the other founders, I transitioned to part-time strategic advisor assisting with building the growth plan, and fund raising.Outcome: AutoPoint was acquired by Service Repair Solutions, Inc. (SRS) in 2010, and in 2015 SRS was acquired by Solera who renamed the whole company AutoPoint.

Part of the leadership team that turned the struggling company around. Resulting in a successful sale to UCS at a greatly increased share price. Managed a $70 million, 130 person, automotive technology and services growth business focused on analytics, add-on service offerings, and strategic data integration partnerships.Outcome: Company was taken private in 2006, with a significant return to shareholders, by UCS and Vista Equity Partners.

Lead strategic planning, market research, and brand development. Major accomplishments include:- Overhauled the process for optimizing $1 billion incentive budget, began measuring hard ROI- Advised and represented the HMA CEO in numerous negotiations and strategy sessions with Korean parent company- Leveraged e-commerce capabilities to develop “quick-time” demand sensing capability- Defined clear, consistent market research processes for new product development and marketing- Introduced state-of-the art direct marketing and CRM capabilities to Hyundai

Reported directly to CEO, responsible for product development, management and marketing across five product lines generating $100M+ annually. Managed team of 20+ individuals and a budget of over $3 million.

Helped to build Accenture's automotive strategy practice, focused on developing retail strategies for OEMs and other industrial companies. Sample projects included: developing CRM strategies for Ford Motor Company, Chrysler, and Harley Davidson, building a digital retailing strategy for Honda, developing a fully revised retailing strategy for Mercedes Benz of Argentina.