Paul Wickler Email & Phone Number

Bothell, Wa, Us

Seattle, Washington, United States

Washington, United States

Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

CRM & Base Strategy - Customer Onboarding, Campaign Development, AB/Multivariate Testing & Optimization, Audience Strategy & SegmentationLeadership - Team Management, Acting Department Lead

Strategy Lead - Digital Video, Influencer, Brand & Social Campaigns Social Campaign & Activation - Sports & Gaming Sponsorships Creative Testing- A/B, Creative Optimization, Insights and Recommendations.3 Direct Reports, 6 Mentees, Agency ManagementSkills - Social, Influencer, Activations, Messaging, Creative Campaign Development, Leadership

Bellevue Wa

Bellevue, Wa

Greater Seattle Area

Oversee content and social strategy, campaign initiatives, and platform analysis and roll-out efforts for Microsoft Office.Develop content and channel strategy, communication cadences, editorial calendars, content ecosystem maps, conversion and microconversion plans, and other planning and presentation documents in support of rolling out world-class content. Work collaboratively with analytics partners to define clear goals, content taxonomies and measurement plans.Partner with Creative teams from brief-writing to execution of content and beyond to ensure that strategy is both inspiring and effective, and can be made realWork collaboratively with project management and production partners to define content and social workflows tailored to each client and project.Develop, communicate and skillfully present POSSIBLE’s point-of-view on leading edge topics in content and social, as internal and external thought leadership and in contribution to client work and pitches.Play a lead role in the Content Strategy group, supporting our growth, process development.

Greater Seattle Area

Social concepting for both small and large scale campaigns, incorporating a broad variety of channels and tactics. Brands include Acer, Amazon, and others.Hands-on community management while effectively gauging community sentiment for both Acer and Amazon. Campaign and community analysis and translation of anecdotal or qualitative data into recommendations and plans for revising social media campaigns and strategies.Generation of performance reports that effectively communicate KPIs, results, and campaign insights.Creative/copy ideation and creation of channel specific social assets that resonate based on the brand/target audience/objectives.Editorial calendars management and daily posting that reflect topical and strategic insight.Work with internal/external stakeholders and marketing elements including creative design, interactive services, digital advertising, PR, search, retail programs, CRM, and email.Provide strategic guidance and recommendations based on a broad understanding of the evolving opportunities for deep social media integration across campaigns and digital properties.

Greater Seattle Area

Seattle, Wa

Social media education and strategic consultation to clients on the use of social media for professional and business development.Effectively develop ongoing proactive relationships with client’s key business decision makers, negotiating business terms, and educating clients on the economic value of social media as a business development tool.Manage day-to-day client activities, including, but not limited to, pre-sale estimates, defining and prioritizing the requirements and scope for the client’s project, implementation of the project and final release.Effectively and efficiently plan, prioritize and allocate resources from cross-functional teams, including but not limited to design, business development, and QA. Communicate and document project status and strategic recommendations to clients, team members and leadership on a regular basis.Ensures client is delivered a quality product, and provides cost-effective service, within budget and established timeframe.Responsible for regular, ongoing client engagement post launch: (e.g. Monthly or quarterly calls, annual visits, etc.). Actively monitor client blogs/projects to foresee and identify potential problems and proactively identify solutions to address them in advance.Act as the go-to person for all client needs, maintaining close and frequent contact with clients, strengthening the rapport between LexBlog and the client.

Seattle, Wa

Social/Digital campaign execution and support for Xbox ONE announcement.Concept and execute on campaigns and initiatives across Microsoft IEB, including AAA rated titles, Xbox LIVE, and Xbox LIVE Arcade. Manage 1st and 3rd content needs and Xbox social channel posting (Facebook, Twitter, Youtube)Support on high priority 1st and 3rd party titles, including Halo 4, Forza Horizon, Call of Duty: Black Ops 2, Gears of War Judgment, Tomb Raider and many others.Project management on digital executions, including app builds, website design/maintenance, contesting collateral development.

Devise and execute on marketing and evangelization initiatives to promote our news and financial platform offerings to 3000+ internal and numerous external stakeholders, specializing in both B2B and B2C initiatives. Manage the global news education and business engagement program for 5000+ sales staff, including the development of a news e-learning module targeted towards our sales professionals.Project management of multimedia collateral, program initiatives, marketing campaigns and curriculum development designed to fulfill business needs across the organization.Responsible for leading the communication around News awareness programs and results to senior Thomson Reuters stakeholders in a variety of divisions.Event management surrounding key news events and initiatives, including courses, briefings and client/journalist receptions.Develop key promotional collateral including sales presentations, brochures and web resources to evangelize and communicate ou value proposition to customers.Execute virtual training via WebEx and Adobe Connect.

Lead Big East Division I facility operations, events, and games including Men’s and Women’s Soccer, Women’s Basketball, Baseball, Softball, Swimming, Track & Field, and othersSupervise and manage undergraduate desk and event workers Open and close the complex and manage facility wide safety and operations

Devise and implement initiatives to maximize canvassing effectiveness across counties in northern New Jersey Lead phone campaigning and strategically target calling times and outreachWrite and distribute press releases for newspapers and local publications

Mba/Ma, Business Administration/International Relations

Ba, Journalism/Mass Communication