Paul Willenbrock Email & Phone Number

Greater Seattle Area

Portland, Oregon Area

Regional Sales Manager, Western USA (9 states) Successful management of a territory sales plan covering 9 states including AK and HW. Demonstrated track record of strong new business development, client relationship management and sales forecasting skills. Initiate and supervise all commercial activity between Reverie and its customer directing the strategic sales initiatives for each account. Developed strong relationships with key decision makers at all major accounts using earned credibility within the industry and a sound knowledge of competitive strategies and consumer trends.

Southern California/Hawaii

Developed and implemented selling strategies and tactics to deliver company objectives through the collaboration of the retail sales team in assigned Southern California and Hawaii regions. Significantly increased brand BOS and SOV with current and acquired customers.• Increased territory revenue $1.3million; $11.1M to $12.4M in 2014 through consultative selling approaches.• Drove sales increase in Hawaiian territory by 243% through effective trainings and educating proven advertising practices.• Advanced sales with the largest sleep shop chain in Southern California 41.1% YOY in 2015.• Through effective training and impactful facilitated advertising practices, increased sales for a multi store furniture chain 25% in 2014 followed by an increase of 40.6% in 2015.• Responsible for sales, profit, expense, advertising, marketing and merchandising strategies for all assigned regional account buying offices.• Utilized internal resources to ensure maximum results for marketing programs and designed account specific training materials used to increase sales.• Initiated and implemented approved pricing policies for all marketing programs to maximize profit objectives. • Coached and mentored Field Sales Consultants to ensure high quality representation of the brands along with assisting in their professional development. Key Account Manager | Territory Sales Manager | Account Manager | Trainer | Merchandising | Advertising

Indianapolis, Indiana Area

Accountable for large and medium sized accounts in assigned territory. Created and implemented sales, marketing and training strategies enabling them to grow their business. • Grew Indiana territory from $4.5 million to $12.5 million.• Instrumental in opening a major big box retailer with 173 stores in 15 states. Calculated their opening inventory and coordinated the logistical operations of delivering the floor samples and stock. Developed and led the roll out trainings resulting in $7.5 million in revenue.• Responsible for managing 18 Territory Sales Managers covering the 173 stores.• Advanced single store sales from $24K to $342K by consulting in their advertising frequency and messaging resulting in profitable sales for the customer.• Mentored 7 new Territory Sales Managers with their onboarding.

Indianapolis, Indiana Area

Directed retail sales activities in Indiana managing major sleep shops, furniture stores, and national accounts in the assigned territory. • Accomplished 143% yoy growth in 2010 followed by an additional 51% growth in 2011.• Grew major Indiana furniture store chain 144%.• Responsible for the entire state of Indiana until 2011 when territory was divided due to growth beyond position status.• Conducted sales and training presentations in retail accounts continually measuring effectiveness.• Instrumental in implementing merchandising and advertising plans to achieve maximum results for customers.• Mentored 7 new Territory Sales Managers with their onboarding.• Prospected and opened numerous accounts resulting in over $5M in revenue.

Greater Denver Area

• Managed all aspects of the company’s two largest sleep shop chains in the Denver metro area increasing sales by over 36%.• Developed key account relationships and revenues through “win-win” strategies.• Pioneered unchartered territory for the states of Nebraska, North and South Dakota opening up new retailers that amounted to over $3 million in increased revenue for the company.• Handled all aspects of advertising, merchandising, executing new product lines and creating effective training strategies. • Played an integral role in record years for the company in 2006 & 2007.

Greater St. Louis Area

• Exceeded budget 8 of 10 years as a Key Account Manager• Responsible for the advertising, training and merchandising for major furniture stores, sleep shops and department stores in the St. Louis area. • Coordinated new product launches which included securing orders, placement and training. • Serviced national accounts including Mattress Firm, Sam’s Club, Sears, J.C. Penney and Macy’s department stores.• Prepared agenda and conducted trainings for groups of 1 to over 100 Retail Sales Associates.

Southern Illinois/Eastern Missouri

• Serviced existing accounts and implemented sales training for the Retail Sales Associates.• Prospected and opened up new accounts growing the territory by 262%.• Merchandised sales floor and coordinated advertising with the retailers.

Greater St. Louis Area

• Purchased all raw materials used in the manufacturing of mattresses.• Negotiated prices, terms, and conditions for all products purchased.• Made daily inventories and re-ordered products for “just in time” basis.