GiveDish is a restaurant marketing company that enables restaurants to build deeper ties into their local community through every day giving, helps them stand out on social media and engage more customers to increase their revenue. Responsibilities and accomplishments:-Developed and launched innovative ‘Every day giving’ restaurant marketing platform that drove higher ticket sales (30%+), new/repeat customers, raised money for local schools and non-profits-Responsible for day-to-day operations, social media marketing (Instagram, Facebook, Yelp), sales, finance, hiring, training, securing investment and leading company expansion into new territories-Designed all online/offline marketing assets (website, restaurant menus, in-restaurant promos)

Audience Media develops cutting edge proprietary software to power the next generation of media buying models. The in-house buying platform helps digital advertisers compliment their existing marketing campaigns and reach their targeted audience through autonomous advertising technologies based on programmatic access, machine learning, and data dependent audience discovery techniques.Responsibilities and accomplishments:-Founding partner/board member responsible for all aspects of product development/management -Led a team of highly talented product managers, designers and engineers in the US and Shanghai that conceptualized, built, and optimized both owned and operated coupon, shopping and informational websites as well as third-party client sites in synergistic verticals-Created unique UI/UX and demand optimization alternatives that delivered better yield than industry average and shared risk/reward with upstream partners and clients on an ‘eat what you kill’ basis-Oversaw and contributed to proprietary revenue estimation optimization algorithms and data collection/analysis services that saw upwards of 1.5 billion data points per month at peak

Appigniter is a cross-device performance marketing platform that bridges the gap between desktop and mobile utilizing an innovative ‘desktop-to-mobile’ ad format. The mobile-focused ad network provides monetization solutions for publishers and quality traffic for mobile marketers. Responsibilities and accomplishments:-Primary driver of entire Appigniter platform from initial concept to MVP and launch to market -Successfully raised Seed funding round to pursue product vision-Responsible for hiring product, design, engineering and business development resources, managing US and Ukraine team, tracking capital expenditures, P&L forecasting, investor relations and execution of product roadmap -Designed sales and marketing collateral, pitch decks, tradeshow assets and coached/trained externally facing staff on key USPs, KPIs and market opportunity

MeziMedia, Inc. (now an IAC company) built and operated one of the most successful search engine marketing traffic buying platforms to date which ultimately lead to a $280M sale in 2007 to ValueClick, Inc and more recently to IAC. Responsibilities and accomplishments:-1st employee hired by MeziMedia specifically to help build the Smarter.com comparison shopping engine (initially hired as Director of Business Development), ultimately ended up with responsibility for Product Management and P&L for entire portfolio of shopping and infomediary web sites-Delivered ‘first revenue’ for Smarter.com site subsequent to building/managing a sales team that successfully secured over 100 advertisers pre-launch-Headed up strategic partnerships and distribution for MeziMedia including the negotiation of portal deals for all MeziMedia entitiesHeld P&L responsibility for shopping/infomediary sites which generated $75M+ annually upon departure in 2009

Responsibilities and accomplishments:-7th employee in the UK responsible for driving revenue through the negotiation and implementation of the Overture product on highly trafficked portals throughout the UK-Successfully lead and/or aided in the negotiation of major distribution deals including: Excite, Alta Vista, MSN, Infospace and Lycos which contributed over 80% of total annual company revenue-Account management / performance analysis for 25+ distribution partners-Worked with 3rd party legal firm to create standard long-form agreement specific to distribution deals-Created tools to analyze keyword marketplace to identify gaps and increase overall revenue -Implemented and trained staff on Goldmine sales software-Youngest manager in UK subsidiary at the time

Responsibilities and accomplishments:-Tasked with closing distribution deals and implementing the GoTo product on high quality, highly trafficked websites throughout North America-Closed distribution deals which totalled $6.6 million gross revenue in Q3 2002 (roughly 25% of total company revenue for that quarter)-Successfully negotiated and implemented over 75 distribution deals for the company-Worked with Product Management in creating a new product dubbed ‘Contextual Links’ which helped drive incremental revenue in existing distribution channels by 20% from Q1 2000 to Q2 2000-Youngest manager in company history at the time