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I help organizations leverage the power of narrative intelligence and conversation engineering to understand and influence the digital conversations that impact your world.𝐓𝐇𝐄 𝐏𝐑𝐎𝐁𝐋𝐄𝐌Today's digital conversation is either your Biggest Asset or Largest Liability. These narratives win and lose business, elections, and wars. The problem is brands, businesses, and governments alike have no idea what narrative is impacting their world: how they start, grow, spread, amplify, and insert themselves into their online communities. You are flying blind.𝐓𝐇𝐄 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍EdgeTheory Narrative Intelligence & Conversation Engineering. Our technology suite, based on the fundamentals of human conversation (Listening, Learning, Speaking, and Analyzing), uses AI/ML narrative analytics and atomic messaging to understand and influence the digital conversations that impact your world.𝐅𝐎𝐑 𝐘𝐎𝐔, 𝐈𝐓 𝐌𝐄𝐀𝐍𝐒Why fly blind when you can wake up tomorrow to see how narratives are impacting your world. Real-time insights that can be tracked from any digital source, including adversaries, competitors, media, influencers, prospects, etc.𝐘𝐎𝐔 𝐆𝐄𝐓▪️ (Kudzu) Narrative Analytics provides a real-time understanding of how narratives start, grow, spread, and are manipulated to shape your world. ▪️ (Launchpad) Conversation Engineering: Advanced Natural language processing that instantly Multiplies Message variations; translating a trickle of online messages into a firestorm of influential Content▪️ (Soundboard) Atomic Content Expanded voices: Content is curated and atomized into shareable social media bytes and amplified through the voices of your people to scale your reach. ▪️ 𝐂𝐥𝐢𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Micro Focus, Mayo Clinic, Match.com, Viking, WhitlockIS, Mississippi College, Cantley Dietrich PC, and over 10,000 businesses.Would you like to leverage real-time narrative insights to understand and influence the conversations driving your target audience? Let's start a conversation.𝐇𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡Connect with me here on LinkedIn✍ paulwingate@edgetheory.com
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Svp Commercial DivisionEdgetheoryWashington, Dc, Us
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Svp Enterprise DivisionEdgetheory Mar 2018 - PresentBaltimore, Maryland AreaEdgeTheory SVP Enterprise2018 - presentEdgeTheory Atomic content is a hybrid platform that combines humans and technology to curate and atomize content to rapidly understand and participate in any digital conversation. Platforms included:Narrative Intelligence. The platform utilizes large-scale consumption of publicly available information and sophisticated data analysis algorithms to extract narrative intelligence and conversation trends from any digital source to detect and visualize narrative trends, amplification patterns and behavior among entities of all types. The platform provides understanding of the narrative themes of any audience and provides real-time reports, including▪️ Conversation Trends: The velocity, size, and source of any Subject Narrative or ▪️ Conversation (Amplified Narratives, Author Intersections)▪️ Audience Intelligence: The velocity, size, and keyword Narrative of any Audience▪️ Atomic Content: The curation and atomization of content that automatically digests and creates content summaries that can be parsed, timestamped, grouped, tracked, and analyzed for Narrative Intelligence Soundboard: A data-driven approach to conversation. Soundboard is a content hub that curates from any digital content source to provide easily shared social posting with a single click. Individuals or content teams can save time because Soundboard reads the article for you and provides suggested messages with high performing hashtags to make participating in your target industry conversation faster. Build trust. Amplify reach. Start new conversations in a digital world.Clients include Mayo Clinic, IberiaBank, GuidePoint Security, Viking, and Match.com.
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PrincipalBeacon Techmarketing Jan 2000 - Mar 2018Baltimore, Maryland AreaBeacon Group Marketing is a family of three marketing consulting/communications organizations (Beacon HealthMarketing, Beacon TechMarketing, and Beacon Group Marketing) with experience in health, technology, education, financial, and trade-association industries. Beacon Group is dedicated to enhancing marketing performance and building brands in the B2B and B2C market space..Beacon TechMarketing — a specialized technology marketing agency whose sole purpose is to put tech products and services on the map through smarter category design- creating the recognition and reputation they need to cut through the clutter, build credibility, and generate higher quality leads.Beacon HealthMarketing -- is dedicated to improving the marketing performance of health-related products, brands, and services. From hospitals, healthcare systems, physician groups, and service lines to home health, healthcare technologies, wellness, and fitness. Our health marketing experience is extensive. For more than 20 years, we’ve worked inside hospitals; interviewed thousands of physicians, nurses, service line leaders and healthcare consumers; developed service line business plans; built brands; generated thousands of physician referrals; repositioned health systems; and created new database marketing approaches that generated increased share-of-wallet from existing customers. Beacon Health brings a unique blend of strategic insight and award-winning creative to bring your brand to life.
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PrincipalBeacon Techmarketing 2000 - Mar 2018Baltimore, Maryland Area- GuidePoint SecurityApril 2018 - present (Brand Marketing Strategy)Developed new brand category uniqueness strategy for fastest growing cybersecurity value-added reseller in the country. Includes market segmentation analysis, competitive orientation, key differentiators, story summary. Also includes content marketing development and application.- EdgeTheory (Director, Persona, Full Service Accounts)2018 - presentLeading EdgeTheory in B2B technology market segment. EdgeTheory is a content engine (service based on technology and human content engineers) that builds reputations faster by infiltrating the content consumption of your target audience, at a scale 100X greater than the typical internal manual operation and a fraction of the cost of big B2B agencies. Their approach changes the way your target audience finds you and thinks about you. - Xona Systems (Chief Marketing Officer)2017-2018Designed category strategy to position new remote access application. Researched competitive orientation. Developed creative strategy and storyline to drive go-to-market strategy, including website, sales materials, sales presentation, investor pitch. - Discovery Channel (Sr. Team Leader Education Channel Direct Marketing) 2005-2006For nation’s masters of multimedia and leading science brand, translated their market position to connect to school science teachers. Developed new catalog approach and lead-generation marketing to increase performance within B2B education market. - SkillsBank Basic Skills Software (Senior Strategic Marketing Leader) 2002 -2003Built a lead-generation marketing engine for the nation’s largest basic skills software application. B2B education target included K-12 and community college level, district and building-level software buyers. New customer acquisition system generated 15,000+ new, qualified leads and doubled revenues in less than three years. Led to purchase by Learning Company for 3X earnings.
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PrincipalBeacon Healthmarketing 1990 - Mar 2018Baltimore, Maryland AreaRadNet, Eastern Region, Baltimore, MD (Brand Development, Physician Marketing) 2004 -2018The nation’s largest outpatient radiology provider, was looking to test consumer responsiveness and brand differentiation to determine ROI potential. Performed consumer and physician market research and advertising testing. Developed integrated marketing model, including advertising, physician detailing, customer cross-marketing, and direct sales strategies. Results: Increased appointment calls by more than 200 calls per day -- an increase of 6% in charges, and produced a 5X ROI.St. Mary Healthcare (Project Management/Marketing, Brand Leadership) 2002-2016Client’s primary geographic market was under competitive assault by tertiary players moving into area. Consumer Research indicated hospital brand perception was not able to handle complex cases. Led new branding approach that translated brand voice to advanced, sophisticated medical center. Results: Increased consumer preference to all time high over the last 10 years. Grew in-patient volume by 25% and outpatient volume by 52%.Transformed consumer perception to handle complex procedures from 38% to 52% in just over a year.Armstrong Flooring, Lancaster PA (Healthcare B2B Brand Communications Leader) 2013–2014Client wanted to penetrate the Healthcare market, but its specs-only message got in the way. Led new B2B healthcare initiative to translate flooring specs to healthcare info relevant to the hospital C-Suite. Resulted in new healthcare sales training tools and trade communications campaign that changed how they sold to the market segment. Cystic Fibrosis Foundation-Pharmacy (Sr. Director, Brand and Database Marketing) 2011-2012Built new internal customer communication machine based on advanced database techniques for the nation’s most respected healthcare foundation, Cystic Fibrosis, which increased average pharmacy sale by 56.1%, active customers by 33% and its top-tier customers by 19.5% in a just one year.
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PrincipalBeacon Groupmarketing 2002 - 2018SMPS Trade Association (Sr. Project Leader. Brand Development) 2015For many associations, the dwindling perceived value of membership was causing a tremendous impact to member retention and revenue. Developed new brand positioning and trade marketing communications program. Unraveled a market segmentation puzzle to point A/E/C association to new growth opportunity insights.BankAnnapolis (Strategic Program Director Marketing Communications) 2002-2007Community bank wanted to avoid being swallowed up by the merger mania of large national banks taking over the market. Led marketing team through all phases of rebrand and marketing elements, from research to targeting, product packaging to value proposition to communications strategy and fully implemented communications programs. Engaged in in-depth customer-discovery sessions. Transformed brand positioning to the “unbank,” to take on restrictive big bank rules and regulations that treated their customers as a “number.” Increased new accounts by 45% and bank earnings by 40%, with commercial deposits up 80% in less than one year, and remaining independent. ITEC Technology Tradeshows (Sr. Marketing and Communications Leader) 1999-2000The nation's leading regional technology tradeshow company was facing declining attendance and pressure to expand exhibitors. Led detailed market segmentation analysis, revamped communications strategy to refocus tactical mix and built new direct response marketing system. Managed marketing execution in over forty markets throughout U.S. Increased attendance 22% percent across the board in a single year while cutting marketing costs by 30%. Recognized by SISO as one of the fastest growing event management companies in the nation. Led to the successful buyout.
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Frequently Asked Questions about Paul Wingate
What company does Paul Wingate work for?
Paul Wingate works for Edgetheory
What is Paul Wingate's role at the current company?
Paul Wingate's current role is SVP Commercial Division.
What is Paul Wingate's email address?
Paul Wingate's email address is pa****@****ory.com
What is Paul Wingate's direct phone number?
Paul Wingate's direct phone number is +141058*****
What schools did Paul Wingate attend?
Paul Wingate attended University Of North Carolina At Chapel Hill.
What skills is Paul Wingate known for?
Paul Wingate has skills like Marketing, Strategy, Advertising, Social Media Marketing, Marketing Communications, Strategic Planning, Integrated Marketing, Direct Mail, Email Marketing, Management, Corporate Branding, Social Media.
Who are Paul Wingate's colleagues?
Paul Wingate's colleagues are Daniel Hits, Warren Husband, Shayna Jain, Duane Clayton, Gregg Newby, Simon Moss, Elijah Hicks.
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