At FindMojo, we’ve created the Motivators Assessment™, the world’s most extensive and scientific workplace motivation assessment. As a cofounder, managing partner, and CMO I’m responsible for overseeing the company’s growth, customer acquisition, content, and product strategy.findmojo.com.

-First marketing employee. Built the team to 7 employees in 2 years. -Responsible for all facets of marketing, including brand, content, demand generation, events, marketing operations, channel/partner marketing, and marketing team management. -Created the marketing engine that grew revenue from $1 million to $8 million in ARR over 2.5 years during the COVID-19 pandemic.-Managed $1 million annual budget.

After a successful exit, I founded several companies and served as a senior marketing leader and advisor to various companies. In most cases, I was hired by clients to launch the marketing function and go-to-market strategy, create content and campaigns to generate demand and build high-performance marketing teams. Client advisory work included:-Contravent – Served as a Marketing Strategy Director for the ad agency’s largest client CenturyLink. Completely rebuilt and rebranded CenturyLink’s channel programs, website, and entire marketing collateral library.-Storage Domains, an ExtraSpace Storage Company – Served as full-time Chief Marketing Officer. Led the business unit’s marketing team and all marketing efforts (brand, creative, digital, content, email, and events) resulting in the multi-million-dollar sale of the domain and business unit.-TalentSmart – Served as interim Vice President of Marketing. Led the efforts to align sales and marketing go-to-market functions and launched the company’s lead nurturing and automation programs.-Mandel Communications – Served as Head of Marketing for the company’s new SMB segment. Created and launched the complete integrated marketing strategy (content, demand gen, digital, events, email) for a new product line targeting SMB.-Teem, an iOffice Company – Served as Director of Channel & Partner Marketing. Built out a comprehensive set of joint go-to-market campaigns with Teem’s strategic partners, including all co-branded campaign collateral. -Hydro Studios – Served as Director of Content Marketing and Channel Strategy for the ad agency's clients: Sandler Partners and Customer Dynamics. Responsible for all client campaign messaging and positioning. Created a definitive set of guides, eBooks, webinars, and sales tools to serve as lead magnets for demand generation campaigns.

-Consistently generated demand that contributed 75%+ of monthly upsell product goals-Oversaw the product launch campaigns for all new products to customers-Managed and developed a variety of customer program elements to reduce churn, andincrease advocacy, such as advisory boards, communities, knowledge bases, learningcenters, and advocacy and referral tools.

The Culture Works is a boutique management consultancy that focuses on helping enterprise-sized organizations develop world-class cultures and leaders through training, assessments, and executive coaching programs. -As a partner in the firm, I was responsible for the company’s overall corporate strategy, product development, and marketing functions. -Acquired more than 1000 clients, including 75% of the Fortune 500, and grew revenue from $500k to $3 million annually with less than $80k in annual marketing spend.thecultureworks.com

-Over the course of 6.5 years, I was responsible for creating the company’s growth engine which grew revenue from $20 million to almost $100 million, leading to the $400 million acquisition of the company in 2014.-Oversaw all things related to demand generation (account-based marketing, digital marketing, email marketing and automation, marketing operations and analytics, lead nurturing, and field and event marketing) which contributed as much as 70% of the annual sales pipeline.-Grew and managed the marketing team from 4 to 20 employees, including the company’s first inbound SDR team.-Managed an annual marketing budget that grew to $9 million. -Consistently delivered more than 200 field events each year.-Grew the company’s opt-in database and newsletter list from 100k to almost 800k subscribers, -Winner of the Stevie Award for 2010 Marketing Department of the Year.cruciallearning.com

Adjunct faculty teaching Graduate and Undergraduate marketing courses including: -Marketing Research-Integrated Marketing Communications and Strategy-Online Marketing-Advertising and Creativity-Buyer and Consumer Behavior-Sales Enablement, Tools, and Strategies

Created brand strategies, audience insights, and messaging for global campaigns, new product launches, and channel programs for various Fortune 500 clients including Microsoft, Verizon, Intel, and MasterCard.

Responsible for creating a definitive set of fully integrated, global marketing campaigns that generated demand for customers and partners and over $17 million against a target of $12 million.

Responsible for overall direction, strategy, and growth of multiple channel sales and marketing programs for Microsoft Business Solutions:Grew team from 9 to 40 employees and $1 million to $3.2 million in billable revenue over 2 years