Building my exciting new business adventure! One that will eventually be able to help others find their true purpose. 😍

Decided to do something for myself before its too late! Researching, upskilling and testing for my "Little, Big Adventure" doing things that I love, I'm good at, can get paid for, and serve those that I love...

As the great 20th century philosopher Ferris Bueller once said: “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” Took some time to chill, refocus and enjoy life with my family and to reset after decades of working in various startups, scale ups and corporates. Realised I was simply physically, mentally, emotionally and spiritually knackered!!!!

In 2021, I joined this awesome and worthy, early-stage start-up as COO (Product, Operations, Strategy and People), working closely with the CEO/Founder to establish and scale the product, platform and business. Despite the tough economic climate in 2021/2022, the CEO and I successfully secured Series A funding to help ignite the next phase of the business growth. During my tenure, I got the scrappy business, financials, operations, and data into better shape, and was also responsible for creating the framework for the Culture, Products and Processes. I led and managed the hiring of the late-stage founding team and laying the foundations for a people and customer first culture. I departed in March 2023, in order to pursue a longing for a personal venture and I (hopefully!) left a solid foundation for MYNDUP to fulfil its mission on a global scale.At MYNDUP, our vision is to uplift every mind, one conversation at a time. We offer a 1:1 live video platform connecting individuals with qualified practitioners for tailored mental health support, serving 50,000+ employees globally. Partnering with firms like Dentons, The Prince's Trust, and CVC Capital Partner.

Asked by Chief People Officer to pivot my career to help the senior leadership team to kick start Avast's product-centric cultural transformation to a more sustainable, high-performance, customer-centric culture. This role was providing strategic advice, coaching, and support to leaders, to help build high-performance teams that are aligned, engaged and focused, in order to deliver frequently on our customer and business goals at a sustainable pace. A new role was created to allow me to focus on driving better business outcomes (engagement, staff retention, profits, customer satisfaction, revenues, growth, quality, etc) for Avast, by measuring and analyzing employee engagement worldwide, and in partnership with senior leaders creating and implementing practical strategies in growing a purpose & value-led culture which improves employee engagement and thus result in driving better outcomes for the business. I also ensure everyone at Avast has a voice and that we close the gap between management and employees to ensure seamless, transparent (with context) two-way communication and feedback (honesty with care) are embedded into Avast's DNA.

In partnership with our GM, led the business unit through an ambitious but sustainable YoY growth strategy that has resulted in 4X revenues, and 20% user growth to 120M and NPS of 63 in 4 years. The metric that I am most proud of improving during this same time period was the dismal employee engagement score of 35 in 2018 to 85 in 2021!The focus was not only sustaining and maximizing the current product portfolios and value propositions, and in parallel commencing a forward-looking innovation and growth strategy to discover, ideate, and validate new value propositions and products to secure the long-term future of the brand and business.Validated that building a strong company culture, values, purpose, and alignment improves employee engagement x 2, which is highly correlated towards better business outcomes of 4X revenues, profits, user growth, customer satisfaction, reduced staff churn and absenteeism, and product quality.Also helping drive a cultural transformation across the entire Avast organization to ensure we have highly aligned, engaged, autonomous but loosely coupled cross-functional teams that are clear on the vision and purpose of why they do what they do.

After years of fintech and corporate business, decided to pivot to consumer software! Led the Product, UXD, and Engineering teams and supported the teams servicing over 100 million active users across desktop, mobile and cloud products. Member of the VP management team that helped the co-founders successfully exit the business in 2017 in a sale to Avast.Piriform build CCleaner the world’s most popular computer optimization tool with over 2.5 billion downloads across 195 countries and 100 Million+ users. We have also launched our fantastic SaaS product: CCleaner Cloud which allows you to clean your computers from anywhere. Other globally popular products include: Recuva, Defraggler and Speccy

Built the entire product business division from scratch and scaled to a multi-million-pound product and allowed Sterling to existentially pivot to a more technology-focused business strategy. Set-up, and designed the product, discovered product/market fit and value proposition for a brand-new Global SaaS platform for high value and complex on-line transactions for M&A, IPO and Corporate Finance Markets.

Headhunted to set up a new data room technology division, for Capital Services LLC and build a competitor platform for the M&A client community. Acquired by Donnelly

UK Employee number 1 for the EMEA roll out for new dataroom product and division for Merrills, which has since grown to be market leading SaaS platform for secure multi-party due diligence on high value M&A, IPO, HY Bond transactions, Fund Raising and Real Estate Portfolios.Managed and grew the EMEA product, support, pre-sales team from myself to over 100+ staff and the product revenues 20X after year one.

Founded a traditional bricks and mortar IT search consultancy serving the tech sector in UK and Europe. Exited business in 2002 due to economic crash in 2001. Then sat on beach in Thailand for few months to contemplate...☺️

Taught myself how to build ecommerce websites from scratch and successfully launched two small but perfectly formed online businesses.In parallel, recruited a management team and took a concept for a larger venture to VC for a million dollar investment that was scuppered by the Nasdaq crash, however I don't believe we were close to funding!