At Fathercraft, we make stuff that makes parenting even more awesome.

Verblio solves the wedding food problem for content. That is, when quantity goes up, quality generally goes down. We create content at scale better than anyone on the planet.We've made the Inc 5000 list 4 years in a row (only 15 companies on the list have done this), and won a Built In award for best places to work in Colorado.I run marketing. We strive to have more fun than any marketing team out there.verblio.com

GoodCompany offered a novel approach to addressing isolation among seniors – great conversations to look forward to. Featuring a talented group of warm and engaged advisors, GoodCompany matched seniors with conversationalists of similar background and interests, providing them with connection and support, and their families with peace of mind.

Managed all aspects of digital marketing for solarpulse.com, a B2C brand educating consumers about rooftop solar panels. Responsible for paid search and display advertising, search engine optimization, content marketing, conversion rate optimization, PR/digital outreach. • Collaborated with engineering, product and design teams to launch SolarPulse in March of 2016 and rapidly iterate and build the website into an industry-leading source of educational content for consumers seeking to learn more about solar.• Managed and allocated $1M+ of paid digital marketing spend across search and display advertising, working closely with agencies to test new markets, improve cost per acquisition, understand performance from click to lead to closed contract for solar company customers.• Drove down cost per acquisition 100+% in key solar geographies through conversion rate optimization efforts.• Built the Domain Authority of solarpulse.com from 1 (brand new site) to 22 and received press mentions from Fast Company, Business Insider, ThinkProgress, The San Diego Union-Tribune and more through content marketing efforts.• Created the building blocks for SEO success by creating industry-leading educational content leveraging SEO best practices.• Built and managed analytics and reporting processes to facilitate data-driven marketing, manage business financials, and inform company's senior management on progress.• Efforts contributed to winning critical pilots to sell leads to SolarCity and Sungevity on an ongoing basis.

Created and executed SEO (search engine optimization) strategies for Silicon Valley startup building world’s largest on-demand iOS device repair network, which spanned national and branded search, local SEO for a network of 2,000+ small businesses, and international SEO efforts for a website receiving 400,000+ visits/month.• Created comprehensive SEO strategy and presented to executive team for buy-in.• Uncovered need for local SEO efforts with challenging service area business model. Became an expert in 2 months through extensive research, interviewing local SEO experts, extensive conversations with Google My Business Team. Developed and launched a local SEO strategy that included a city-focused landing page development, local review strategy, and business-owner outreach. Local city-focused pages grew to 10%+ of all organic site traffic.• Led numerous special projects including the redesign of several key website pages to balance SEO and user experience, fixing numerous technical issues with website to demonstrate credibility to search engines, revamping company’s e-commerce DIY store to focus on SEO.• Developed detailed analytics and reporting of key SEO metrics including organic traffic volume and rankings, landing page performance, site performance. Set up and monitored SEO tools including Moz Pro, Google Search Console, Screaming Frog, SEMRush.(Contracted as independent consultant)

Developed and executed marketing, sales, and go-to-market strategies for a disruptive $30M-$50M call center technology company beginning marketing and business development efforts for Enterprise growth division.• Designed marketing strategy and budget for the two Enterprise division products to lead company’s future growth – software licensing and B2B direct marketing services.• Tailored marketing strategy for key verticals by conducting market research and analysis of technology capabilities and creating distinct value propositions by vertical. • Led marketing execution including building interim company website, developing direct marketing channels, running project to rebrand company, creating a full suite of sales collateral including presentations and product demo that continually amazed prospects. Ran corporate communications.• Rebuilt sales operations in a streamlined, customer-centric manner, trained sales team on sales process, sales methodology, and product marketing, managed salesforce.com implementation.• Along with General Manager, built and managed $25M+ of qualified sales pipeline with $8M+ of incremental revenue expected within 18 months.• Drove strategic initiatives including competitive intelligence efforts, Board of Directors presentations, communications policy, and evaluation of operational capabilities and subsequent management offsite.

Accountable for product marketing, day-to-day operations, project management, and creating strategic and operational plans for launching new products. Management responsibility for assistant marketing manager.• Drove numerous aspects of first successful non-money transfer product launch in 5 years (cross-border prepaid mobile phone recharge, allowing customers to add airtime to prepaid phones of friends and family around the world from a Western Union location) including:- Ensuring pilot success by leading pilot design, product marketing, operations, and acting business-side lead for technology development.- Managing RFP process for partner selection, analytics, day-to-day partner management, and overall project management.- Launching 40 pilot locations in London and New York within 2-month time span by developing and leading on-site location training, and running account management with pilot locations and strategic partner.- Developing product and process improvements and contributed to pilot expansion strategy by synthesizing and translating feedback gathered through spending significant time in the field with pilot locations, customers and support teams.• Managed all day-to-day operations of strategic partnerships with top brands, creating value for partner brand, customers in creative ways.• Evangelized culture of direct marketing, cross-sell marketing and data-driven decision making at company-wide scale, acted as an internal consultant, bringing ideas to life and practical use.

Led operations, including customer service, inside sales, customer analytics, and special initiatives. Supported public relations, user experience, and organizational strategy.• Built an in-house call center from the ground up, which successfully provided sales support and customer service. Managed all elements including:- Evaluating call center technology.- Selecting partner and setting up integration.- Hiring, training and managing call center agents.- Writing scripts, buying prospect lists and managing all day-to-day call center activities.• Improved site user interface / user experience by providing high-level customer support, onboarding and educating customers, translating customer feedback into product requirements, working with engineering team to implement.• Drove special initiatives including evaluation and implementation of online advertising and marketing programs including Twitter, Google, Hubspot, and Salesforce.• Identified successful online and offline marketing efforts by implementing tests and analyzing results and ROI.

Retained high-level responsibilities from senior marketing manager role, management responsibility increased to 4 direct reports, including technical analyst and operations coordinator. Gained responsibilities in sales and day-to-day management of technical operations group.• Grew run rate for internal startup from zero to $4M per year in less than 18 months, leading operations, account management, account profitability, and playing pivotal role in strategy and sales.• Improved capacity by hiring and cultivating talent – 3 direct reports recognized as ‘Top Talent’.• Increased operational throughput by prioritizing projects for team’s in-house technical operations resources.• Generated $2M+ in incremental revenue per year by closing numerous sales opportunities with new and existing clients.• Named to ‘Top Talent T5 List 2011’, designating top 5 percent of all employees.

Accountable for all product offer decisions for company’s direct marketing business, second largest division in the company. Leadership role in revenue generating areas: sales, testing and analytics, vendor sourcing and business development. Managed 2 marketing analysts.• Increased revenue and product diversification by growing product portfolio from 5 to 25+ consumer products on more than 100 client programs and read by virtual workers managed as independent contractors.• Supported division growth from $17M to $40M managing team in key leadership role.• Often tripled revenue of client programs from launch level; increased testing revenue generated by performance marketing team from $2M to $6M per year by leading 3 person marketing analytics team, dramatically increasing testing – 50 tests to 400 tests per year, and building scalable infrastructure.• Grew and protected 8 multi-million dollar vendor relationships, managing operations, working with vendors, creating and testing more profitable and compelling offers, driving pricing negotiations, and running contract negotiations on over 50 signed agreements.• Named to ‘Top Talent List’ 2009, 2010 and ‘CEO Aim High Award’ Q4 2008, Q2 2010.

Responsible for designing, implementing and analyzing marketing tests, driving revenue, analyzing group’s financial data.• Grew testing revenues from $50K per quarter to more than $100K per quarter by generating creative testing ideas, running 10 – 20 marketing-related A/B split tests per quarter and making recommendations to senior management.• Reduced time to run weekly financial report from 5 hours to less than 1 hour using process improvement techniques. Implemented alarms, identifying and alerting team to potential revenue impacting problems.

• Helped bring non-traditional business ideas to life by ensuring they move through the business’ pipeline quickly, efficiently and when they make sense for the company.• Guided and tracked critical project elements with project outlines. Experience includes technology development, branding, website creation and redesign of existing business models for new markets.• Provided a holistic view of projects to senior management through conversations, emails, and meetings with all functional groups.

Responsibility increased to project coordination for entire Synapse Retail Ventures Group.• Managed campaigns from inception to close, including the integration and troubleshooting of sales, operations, account management and accounting. Campaign margin tripled in past year from $400,000 to $1,200,000.• Spearhead special projects, including a review of broker effectiveness and accountability, resulting in a restructuring of the broker network and commission structure, and a comprehensive review of all campaign-level costs, creating a more accurate campaign-level profit and loss statements.• Heightened accuracy of budgeting and re-forecasting by co-developing a yearly budgeting tool and tracking progress relative to goals by creating campaign-specific profit and loss statements.• Determined the efficiency and effectiveness of different promotional programs using Business Objects and Excel.

Responsible for coordinating sales team activities, liaising with other functional areas and maximizing sales effectiveness.• Acted as a liaison between the sales team and other functional areas including marketing, finance, operations, and legal, communicating needs, ensuring purchase order approval and routing, writing deal-terms recaps, and taking on special projects when necessary.• Lead weekly sales meeting and produced sales and campaign management reports to optimize sales efforts.• Performed sales support duties such as invoicing clients, managing commission payments to broker network, sample management, vendor setup, coordinating trade show logistics and client support functions.