Paul Zhang, Mba Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

- Acted as an internal consultant to conduct more than 30 ad hoc research projects each year and manage the complete project lifecycle from the initial briefing to final reporting- Worked closely with senior executives of business division with annual revenue of over $1 billion to develop customer-centric strategy which was presented to and approved by the Board of Directors- Monitored and synthesized significant trends and competitive intelligence for 6 different market… Show more - Acted as an internal consultant to conduct more than 30 ad hoc research projects each year and manage the complete project lifecycle from the initial briefing to final reporting- Worked closely with senior executives of business division with annual revenue of over $1 billion to develop customer-centric strategy which was presented to and approved by the Board of Directors- Monitored and synthesized significant trends and competitive intelligence for 6 different market segments to provide actionable insights and facilitate informed decision making- Developed balanced scorecard for research vendors assessment and selection- Created RFP in conjunction with internal client and contracted custom research projects- Mentored and trained junior team members in all aspects of project Show less

Managed a large scale customer experience and loyalty tracking study for a major Canadian financial services institution.- Managed field data collection through approximately 10,000 telephone surveys completed each month with both personal and business customers to monitor trend variances in levels of satisfaction and likelihood of recommendation for the client as well as major competitors- Translated quantitative and qualitative data into Net Promoter Score (NPS) and Voice of… Show more Managed a large scale customer experience and loyalty tracking study for a major Canadian financial services institution.- Managed field data collection through approximately 10,000 telephone surveys completed each month with both personal and business customers to monitor trend variances in levels of satisfaction and likelihood of recommendation for the client as well as major competitors- Translated quantitative and qualitative data into Net Promoter Score (NPS) and Voice of the Customer (VoC) insights to help the client maintain a customer experience leader position- Leveraged industry knowledge through secondary research and primary findings from the tracker to support the client in strategic marketing planning- Analyzed collected data and prepared 1,000+ individual reports at national, regional, and branch level for the client on a monthly basis- Collaborated with internal teams including business development, data processing, and IT as well as external stakeholders to ensure a smooth project execution and on-time deliveryAssisted with the launch of a cultural markets syndicated study in 2013. Conducted in-depth interviews and presented the findings to clients who are seeking to reach out to immigrants and new Canadians. Show less

Managed Brand and Ad tracking project for the largest home appliance maker in the world. - Tracked and benchmarked the client’s brand preference and advertising effectiveness scores against major competitors- Led a cross-functional team to launch the cloud-based reporting portal for delivering research findings and insights in real time- Implemented quality control procedure for multiple client deliverables

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Master Of Business Administration (M.B.A.)

Dual degree program, Cornell (Johnson Graduate School) & Queen's (Smith School of Business)

Master Of Business Administration (M.B.A.)

Dual degree program, Queen's (Smith School of Business) & Cornell (Johnson Graduate School)

Master Of Science - Ms, Market Research

Graduate Certificate, Research Analyst

Bachelor'S Degree, Marketing