Primary responsibility is revenue generation for BAM. Secondarily, to provide leadership and direction on marketing strategy, planning and execution for the Kroger Racing shopper marketing program. Oversee and lead an internal team and provide guidance to amplify our Kroger Racing partner brands, lead B2C campaign development, and oversee experiential activations. Since 2016, I have led, managed and prioritized our work to deliver a best in-class integrated sales and marketing program for Kroger and a portfolio of the most well known CPG brands in the industry.Highlights:-Responsible for generating over $20M in sponsorship revenue annually-Provide leadership to facilitate the planning, creation, and implementation of a multi-channel marketing platform for the Kroger Racing program. This includes branded promotions on Kroger.com, direct marketing utilizing paid media (on-site, off-site, email and social media), organic social media content development and delivery, sponsorship activation/branding.-Responsible for leading and directing internal public relations, hospitality, social media, and creative team members and management of external marketing agency resources to deliver integrated campaigns.-Implemented a KPI reporting structure and incorporated data analysis into program development. Utilize sales (84.51) and marketing (Nielsen) performance measurements to provide stakeholders with an ongoing assessment of the program.-Manage client relationships with Kroger key constituents – executives down to category management; CPG partners – executive level decision makers, shopper marketing teams, sales and marketing teams-Member of the BAM executive leadership team, accountable to BAM owners and Kroger leadership to ensure program operations,alignment, performance and growth.

Oversaw and lead TRG's sponsorship marketing and client services team. Responsible for revenue generation with a spotlight on building long term relationships and deliveing partner satisfaction. Cultivate sponsors loyalty and grow the portfolio of participating brands. A member of the senior leadership team reporting to the owners, focus on the development of the long-term vision, building of strategy, and execution of the annual business plans in support of company goals. TRG competed in IMSA, Pirelli World Challenge, Lamborghini Super Troefeo as a top level sportscar race team fielding Aston Martin's, Porsche's, and Lamborghini's.

As Founder and CEO of Black Dog Consulting, I launched a startup Sports + Lifestyle marketing agency specializing in building brand platforms and developing sponsorship sales and partnership marketing programs. We provided services to companies, professional sports teams, athletes, and entertainers to develop tailored sales and marketing programs to achieve their growth goals. Our team excelled in delivering creative sales and marketing strategies that resulted in engaging partnerships, long-lasting relationships, and unique one of-a-kind experiences.

Marketing and strategy leader for the Sports Marketing, Sponsorship and Events team responsible for increasing Best Buy brand preference and traffic. Responsible for all facets of marketing (brand strategy, communications, digital, social marketing, PR, events and activation, in-store/visual merchandising, customer insights). Owned league, series, team, and athlete relationships. Managed agency relationships, B2B - B2C partnerships, employee engagement programs, merchandising, contract negotiations, and related consumer promotions and sweepstakes.

Responsible for single unit and multi-unit store performance in various leadership roles during this time period. Consistently increased year-over-year profitability while growing revenue. Accountable for operations including: Profit/loss management, budgets, merchandising, inventory, in-store marketing, community relations, employee staffing and development, and the customer experience.

Over eight years, held various leadership positions within Target Corporation (Marshall Fields, Target, and Mervyn's). Oversaw store operations at the district, market, and store level including: Profit/loss management, budgets, inventory, in-store merchandising, leased space, vendor relationships, in-store marketing, sales functions, employee development, and customer experience.