Optimizing contribution margins and increasing sales.Generate market analysesStrategic development of markets and acquisition of new customers.Strengthening and expansion of the brand.Expansion of existing customer relationships.Ensuring customer satisfaction.

Reorganized the sales department, defined and implemented a new sales process.Held overall responsibility for the sales performance (incl. pricing and distribution channels).Led series of workshops to re-frame the strategic direction of the company.Implemented a lead management system and a cloud-based CRM.Introduced a performance-based commission and incentive policy.12 people reported directly to this position.

Coordinated the strategic planning process in Mexico and central America.Analyzed volume, growth, drives and megatrends for target markets.Advised regional VPs and Business Unit CEOs on the short-term strategic objectives.Coordinated a strategic program across the Business Units for the entire operating company. Evaluated potential in new emerging markets and designed a strategy for penetration.Implemented Salesforce as a CRM platform to manage the Business Units' sales networks.Designed long term business models for the modernization of the nations' electrical network.Coordinated cross-sectoral, interdisciplinary innovation programs.

Defined, setup and led a new national sales network specifically focusing on energy management.Defined a growth plan for the low and medium voltage portfolio.Achieved double digit annual growth; exceeded targets & met the 5-year objectives in just 3 years.Automated the sales process through the implementation of Salesforce CRM.Established a new lead management process and system.Created a process to continuously develop and train sales executives.20 people reported directly to this position.

Proposed a growth range for low voltage distribution market based on macroeconomic parametersCoordinated the market process along more than 80 countries for the strategic planning processDeveloped business and market models for innovative products areasAnalyzed the performance and strategies of the main competitorsValidated the markets and market shares of targeted companies involved in M&A processesLed the strategic planning process and made continuous improvements as necessaryMain Achievements:- Developed a low voltage market model that could be applied to any country that reports macroeconomic and trade data to the United Nations. The model outputs are volume and growth by product type- Created a country scoring system based on economic potential in order to prioritize the company’s investments programs and proposing strategic fundamentals.- Developed a reporting platform for all product segments related to the low voltage portfolio (IMS)- Developed quarterly profiles of the main competitors to guide the portfolio development- Developed market and business models for innovative fields such as distributed energy systems- Recognized as an expert in construction markets by the Corporate Governance Markets

- Product life cycle management for four product lines for wiring accessories: Iris, Coral, Sol-Teide, Ibiza.- Product life cycle management for two product lines for wiring home automation: Dialogo, Dialon.- Launch of two new product lines: Mega, IP44. (wiring accessories).- Planning of two new product lines: Rubicon and Viva.Achievements:- CASADOMO award 2007 for Dialon product.

- Projects with electrical manufacturers.- Projects in sales and logistics areas.

- ERP implementation in the manufacturing as well as logistics processes- Creation of balanced score card for industry plant.

- Coordination of operative departments (production, logistics, quality and R+D).- Development of operative budgets including production, logistics and investments.Achievements:- 6% reduction of the final manufacturing costs in three years plan.