I am Paurline and I have the privilege of leading AWHL, a pioneering holdings company which houses a diverse portfolio of health & wellness and beauty brands dedicated to transforming how we approach self-care. I am also actively seeking to support up-and-coming visionaries, nurture startups, and scale ideas that have the potential to make a positive impact on society. Since the start of my career, my vision has been clear: “To approach health and wellness with a holistic view and empower individuals to reach their full potential.” This exact vision has driven me to curate a portfolio of brands that touches the lives of the people who have placed their unwavering trust in us. At AWHL, I lead from the front and immerse myself in every level of operations to allow me to understand the pulse of our brands. This has allowed me to foster growth opportunities and cultivate an environment where innovation thrives. Thriving on taking calculated risks, we trail-blazed the Singapore chiropractic scene more than 10 years ago with NATRAHEA and have since made numerous strategic moves such as the acquisition of HAACH, a premium boutique spa and establishing Dr HAACH, its aesthetic wing. It is also with immense pleasure that I introduce you to 33 Club, the premier destination for like-minded industry leaders, and visionaries to network, collaborate, and shape their business legacies. I am excited to connect with others, share insights, and build meaningful relationships on this platform. Whether it is to create initiatives to break barriers, bounce ideas off each other or simply get to know one another, don’t hesitate to reach out and I’ll respond promptly to explore endless possibilities together!