Market Research Intern
Business Development Bureau (India) Private Limited
Pune Area, India
Project - Brand Perception Study for PumpsDescription: -Analysis of brand image index of pumps as per the perception through general knowledge or through industry sources. -Analysis of brand recall of pumps by providing clues / aids for those who are not able to recall the brands of pumps during the top of the mind recall -Understand the Strength and weakness of Pump companies. -Know the Position of pump companies i.e. where they stand in the different market like Agriculture, petrochemical, pharmaceutical, construction, food processing, plastic industry etc. -Analyze the factors that influence the purchase decision such as product price, quality, availability of the product, after sales service and spare parts availability. -Recommend the suitable strategies such as advertising, campaigning to the client for enhancing their brand awareness.