1. Leading a team of 35+ from the Marketing & Sales (Onboarding, Retention, Training, Auditing) for the D2C app.2. Owner of GTM Marketing strategy with 10% MoM growth in Revenue aligned with Spends.3. End to End ownership of the D2C P&L responsible for both Top line & Bottom line.4. Implemented the Retention process with multiple cohorts, Marketing Automation CLM Journey using MoEngage, and defined the Growth metrics streamlining the business operations for the growth.5. Led multiple teams to create the day-to-day processes for training and auditing to improve the business processes, aiming to onboard conversion growth by XX% and reduce customer complaints by YY%.6. Onboarded the Marketing Agency through competitive research & study for the Performance team to grow the quality leads by XX%.7. Created marketing automation working cross-functionally with Tech, Product, and Business teams to introduce the MMP platform, Branch and Appsflyer.

Skills: Pricing Strategy · P&L Management · Inventory Management · Catalogue Management · Sales Lead Funnel Management · Project Planning · Stakeholder Management · Budget Management · Growth Strategies · Operational Efficiency · Operations · People Management · Program Management · Sales Funnel Management ·1) P&L ownership on the rewards platform of estimated INR. 5 Cr annual revenue with a potential growth of 20% YOY2) Instrumental in developing the pricing framework for the entire FY with multiple strategies with promotions/offers3) Build different process working across teams on inventory, pricing the products, and catalog management of 1000+ D2C products 4) Analysed data sets on customer behavior, and orders to improve the sales output by 50% 5) Core member in strategy outputs in terms of product growth and development6) Experience in working with more than 100+ D2C vendors and efficiently getting 40+ in a quarter7) Experienced in handling a team/cross-functional team with a team size of 5-7 over a year8) Identify growth opportunities and implement strategic plans in the P2P Investment Product, PowerUp 9) Led a cross functional team of Sales, Product and Marketing in their performance improvements handling a portfolio size of 100 Cr+ in new acquisitions.10) Developed the Customer Learning Mgmt. journey to educate the 50L+ customers on the P2P investments.11) Voice of Customer to optimize the lead generation channels in Meta, Google, and Affiliates12) Optimize for the promotions and Sales pitch; Spearheading the sales team and collaborating with Marketing, Design, Ops, and Growth teams.13) Led a team of Analysts in Growth and Operations with new initiatives of launching new acquisition channels like freelance aggregators and IFAs / sales agents.

1) Core member of the rewards platform from the inception (0 to 1)2) Analysed the target users to develop the rewards platform and methodology of product selections3) Single SPOC for the pricing lever of the entire catalogue and core member behind the pricing model4) P&L ownership of the catalogue which led to optimizing for the revenue growth, and profit5) Cross-functional team management - Copy & Design, Operations, Business Development, Product and Finance

Skills: Pricing Strategy · P&L Management · Sales Process · University Relationship Management · Sales Lead Funnel Management · Project Planning · Stakeholder Management · Budget Management · Growth Strategies · Operational Efficiency · Operations Management · Problem Solving · Service-Level Agreements (SLA) · Escalations Management · Managing Global Operations · Loan Processing · Daily Reports · Process Control · Regulatory Compliance · Program Management · Process Excellence · People Management · Leadership1) Worked on launching the Management programs portfolio from 0 to 12) Had end to end P&L ownership 3) Worked with multiple teams internally and with external stakeholders like organization's/institute's 4) Had experience working with international clients 5) Ownership of ~40 Cr (FY 2020-21 & 21-22) portfolio's6) Had experience in the role with Business, Marketing, Operations, Finance, Content, and Design teams

1) Part of the leadership team 2) Projects on bringing the efficiency to reduce the lead time of ground operations 3) Led a Sales/ Network Engineers team to optimize for the better output to run the network efficiently

1) Head of Mess Vertical 2) Liaison between students and college handling mess to provide health and hygiene food for 1000 students managing Food Menu

1) B-School Summer Intership 2) Worked on Cannabilization of stores due to Promotions in India for the sports brand3) Prepared Promo calender for promotions across different stores 4) Planning team - Projects on Marketing and Data Analytics

Hospitality team

1) Systems Integration team 2) Worked on reducing Torsional Spring stiffness used in Defense vehicles, Field study of Flight vehicle integration