Pavan Singh Email & Phone Number

New York, United States

• Performed competitor analysis to understand gaps in product positioning; executed launchof new a sneaker range with a sell through rate in the 95th percentile, contributing sales of $8.3M.
• Led team visits to 120 company stores to perform detailed analysis of sales strategy; identified underutilized pricing power by conducting customer interviews leading to 7% increased margins in accessories and related.
• Expanded exports in South-Africa and Asia by segmenting growing consumer segments based on multiple factors; created targeted digital advertising campaigns leading to exponential revenue growth in these regions.
• Conducted design thinking framework trainings with sales, marketing and design teams which led to development of 40 new apparel SKUs within 6 months, resulting in sales worth $4.3 million.

New Delhi, Delhi, India

• Devised a digital sales plan during Covid, leading to the 2nd highest industry ROI for D2C at 704%; engineered deal with leading social media influencers, resulting in a 43% increase in website sales.
• Created strategy to reduce product cannibalization by differentiating offering for separate online sales channels including Amazon and Walmart, leading to a 30% reduced overlap with Woodland’s company website.
• Developed an in-house digital marketing division by creating team structures and recruiting 12new employees for social media, graphic design, and performance marketing functions.

New Delhi, Delhi, India

• Automated inventory management by utilizing advanced excel modeling to understand andsolve process related bottlenecks, leading to 28% increase in efficiency ratios over 3 quarters.
• Increased accountability by introducing project management tools and conducting seminars toincrease usage of analysis tools by ground-level teams.
• Led a human resource restructuring project with consultants from KPMG and identified 2functions in the finance department that achieved 30% reduced costs through increased automation.

Founded a design studio and created handmade accessories in collaboration with local artists.

Los Angeles, California, United States

• Led the development of an extensive portfolio of 2,700 products across categories.
• Negotiated logistics and agreements with 30 vendors found through B2B networking events. Created vendor onboarding and logistics funnels to ensure airtight operations and outperformance of targets.
• Trained and led a team of 6 employees by defining roles and responsibilities and creating individualized incentives for members; coached team members on performance improvement.

Master Of Business Administration - Mba

MBA Scholarship Recipient Activities: Co-President, Design Thinking and Innovation Club

Bachelor Of Business Administration - Bba, Business Administration, Management And Operations

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Spent a semester at Germany's leading management school. Learned about Germany’s corporate culture from executives at Porsche, Deutsche.

Alternative Investments