Pavan Bapu Email & Phone Number

• Reimagining the dog feeding experience to make it more convenient & beautiful for all dog owners
• Generated over a billion organic video views and counting
• 500%+ increase in revenue over 3 years

Chicago, Illinois, US

• Helped ignite a product revolution to democratize mass manufacturing for the everyman
• Built the GTM strategy and launched the company's flagship CNC machine - X-Carve Pro
• Spearheaded a robust sales strategy for X-Carve Pro units, achieving a remarkable 107% increase in monthly sales volume from January to October '23
• Implemented ML and AI strategies that decreased customer acquisition costs by 52% YoY
• Created a B2B SaaS acquisition funnel for a beta product that resulted in 80% of the leads converting into marketing qualified leads (MQLs)
• Led a team of marketers and across various disciplines: Content marketing, UX/UI design, Graphic Design, CRO, Paid media, and SEO

Louisville, CO, US

• Strategized and executed growth marketing tactics that increased SaaS (self-service) new business bookings by 25% YoY (2018 => 2019)
• Increased free trial to paid account conversion rate by 170% YoY (2018 => 2019)
• Strategized revamped checkout cart UX that increased cart conversion rate by 50%
• Constantly audited each phase of the customer lifecycle journey (acquisition => conversion => retention => growth => evangelism => churn) and implemented programs to drive growth
• Saved the organization $250K+ by re-negotiating more favorable pricing among Marketing's 3rd party vendors
• Revamped Marketing's tech stack by helping implement HubSpot (MAP) and Wordpress (CMS)

CA

Worked with startups to develop GTM strategies, product strategies, brand strategies and/or implement growth marketing programs

• Co-founded consumer audio lifestyle brand with a mission to produce products that reimagine vintage design with modern technology
• Increased revenue by 330% from its founding in 2014 to 2015
• Led the Bluetooth Gramophone and Floating Record Vertical Turntable audio products from strategy to prototype to market
• Led all marketing and branding from strategy to execution
• Led UI/UX and design for our ecommerce site - gramovox.com
• Managed a team of graphic designers, industrial designers, audio engineers, mechanical engineers and web developers

Chicago, IL, US

Chicago, Illinois, US

New York, New York, US

• Concepting/directing/producing digital/non-traditional campaigns
• Creating effective, brand-building digital strategies
• Clients: NHL, Taco Bell, Sharpie, Miller Lite, Coors Light, Motorola, SC Johnson, KFC and Dow

New York, New York, US

• Assisting producers on broadcast commercials from concept to delivery
• Producing new business pitch videos, R&D explorations and digital content
• Finding innovative techniques to improve in-agency communication
• Researching/educating staff on the latest and greatest in broadcast/digital production
• Pitching original ideas for potential broadcast and digital spots
• Periodically editing videos, building websites and creating keynote presentations