• Reimagining the dog feeding experience to make it more convenient & beautiful for all dog owners• Generated over a billion organic video views and counting• 500%+ increase in revenue over 3 years

• Helped ignite a product revolution to democratize mass manufacturing for the everyman• Built the GTM strategy and launched the company's flagship CNC machine - X-Carve Pro• Spearheaded a robust sales strategy for X-Carve Pro units, achieving a remarkable 107% increase in monthly sales volume from January to October '23• Implemented ML and AI strategies that decreased customer acquisition costs by 52% YoY• Created a B2B SaaS acquisition funnel for a beta product that resulted in 80% of the leads converting into marketing qualified leads (MQLs)• Led a team of marketers and across various disciplines: Content marketing, UX/UI design, Graphic Design, CRO, Paid media, and SEO

• Strategized and executed growth marketing tactics that increased SaaS (self-service) new business bookings by 25% YoY (2018 => 2019)• Increased free trial to paid account conversion rate by 170% YoY (2018 => 2019)• Strategized revamped checkout cart UX that increased cart conversion rate by 50%• Constantly audited each phase of the customer lifecycle journey (acquisition => conversion => retention => growth => evangelism => churn) and implemented programs to drive growth• Saved the organization $250K+ by re-negotiating more favorable pricing among Marketing's 3rd party vendors • Revamped Marketing's tech stack by helping implement HubSpot (MAP) and Wordpress (CMS)

Worked with startups to develop GTM strategies, product strategies, brand strategies and/or implement growth marketing programs

• Co-founded consumer audio lifestyle brand with a mission to produce products that reimagine vintage design with modern technology• Increased revenue by 330% from its founding in 2014 to 2015• Led the Bluetooth Gramophone and Floating Record Vertical Turntable audio products from strategy to prototype to market• Led all marketing and branding from strategy to execution• Led UI/UX and design for our ecommerce site - gramovox.com• Managed a team of graphic designers, industrial designers, audio engineers, mechanical engineers and web developers• 2016 Silver Industrial Designers Excellence Award Winner for Floating Record Vertical Turntable• Exited and sold the company in 2016

• Concepting/directing/producing digital/non-traditional campaigns• Creating effective, brand-building digital strategies• Clients: NHL, Taco Bell, Sharpie, Miller Lite, Coors Light, Motorola, SC Johnson, KFC and Dow

• Assisting producers on broadcast commercials from concept to delivery• Producing new business pitch videos, R&D explorations and digital content• Finding innovative techniques to improve in-agency communication• Researching/educating staff on the latest and greatest in broadcast/digital production• Pitching original ideas for potential broadcast and digital spots• Periodically editing videos, building websites and creating keynote presentations