Data Scientist
• Developed and deployed predictive models using Azure Machine Learning to analyze customer lifetime value and identify churn patterns, which increased customer retention.• Developed and deployed GenAI models using Azure Machine Learning for generating human-like text, improving customer interaction through personalized chatbots and virtual assistants.• Collaborated with cross-functional teams to build and optimize Marketing Mix Models using Azure Synapse Analytics, significantly… Show more • Developed and deployed predictive models using Azure Machine Learning to analyze customer lifetime value and identify churn patterns, which increased customer retention.• Developed and deployed GenAI models using Azure Machine Learning for generating human-like text, improving customer interaction through personalized chatbots and virtual assistants.• Collaborated with cross-functional teams to build and optimize Marketing Mix Models using Azure Synapse Analytics, significantly improving marketing ROI.• Designed and implemented LLM-based applications such as chatbots and content recommendation systems, enhancing customer engagement.• Conducted A/B testing and performance evaluations for LLM applications, optimizing model performance and efficiency in real-world deployments.• Developed and maintained predictive models for customer segmentation using Azure Databricks, increasing targeted marketing effectiveness.• Led the integration of Azure data science technologies into existing systems, improving data processing speed and reducing cloud costs.• Integrated Generative AI models to automatically generate personalized content and marketing materials, resulting in an improvement in campaign effectiveness.• Collaborated with engineering teams to deploy GenAI models at scale using Azure, ensuring robust monitoring, performance tracking, and version control across multiple production use cases.• Mentored junior data scientists in using Azure tools and best practices, contributing to improvement in team productivity. Show less