Helping build Finley’s PLG focused marketing motion

๏ Owned and scaled the marketing engine (Marketo, Bizible, Drift, Salesforce) to support the attribution model of a database with 1M+ records๏ Developed a lead scoring model to automate lead qualification and built programmatic nurtures to automate the sending of marketing collateral through email, which reduced campaign setup times by 50%๏ Built and managed a team of operations professionals to oversee ongoing operations; closely collaborated and proactively communicated timelines and OKRs to maintain alignment and accountability๏ Supported demand generation strategy and increased leads by 30% and new opportunities by 20% quarter-over-quarter by developing a scalable methodology which set quarterly marketing targets and measured marketing’s contribution to the pipeline Invented an Agile project management process to eliminate silos and foster communication and alignment between Sales, Revenue Operations and Marketing teams, which improved workflows and decreased inefficiencies by 100% ๏ Utilized data-driven insights and performed data analysis to develop marketing processes; exercised financial acumen to determine marketing budgets and resource allocation

๏ As the company’s first marketing operations hire, scaled email marketing operations by developing a system to create programmatic email nurtures; this process optimized email operations by supporting individual channel owners to send 3M+ emails per month ๏ Single-handedly administered marketing tech stack to maintain the order of operations and support first-touch attribution for a database of 3M+ records ๏ Oversaw ad operations processes for a quarterly budget of $2M+; collaborated with the Growth and BI teams to analyze performance marketing results, which supported an increase in $ARR wins (+50% in 2018 and +115% in 2019) ๏ Utilized Asana to lead project management and launch of 10+ integrations (Intercom, Drift, Invoca, Clearbit) to enrich the marketing database, support go-to-market (GTM) operations roadmap, and track the lead lifecycle ๏ Developed an email experiment design process to create repeatable, automated email experiments; collaborated with data teams to develop a process to measure optimization of paid spend and email strategy, data quality, and data integrity๏ Executed targeted, programmatic multi-channel marketing programs to drive lead conversion, cross-product adoption, customer, and client acquisition

๏ Identified gaps in lead routing and scoring processes; developed a scoring model and lead pass-off process to gain a 9% increase lead to opportunity conversion within a year๏ Examined insights and analytics, marketing, and sales data to help accelerate customer acquisition, product usage, and lead generation, as well as develop lead nurture journeys; increased lead generation by 43% in 2017 and 61% in 2018 ๏ Facilitated communication between teams, established marketing objectives, and drove strategic direction and improvement initiatives across the marketing organization ๏ Developed marketing-specific training programs and playbooks to foster cross-functional collaboration among internal stakeholders

Plan is a design studio where we offer architectural and graphic design consultation to individuals and small businesses. I play the part of a chief architect - planning, designing spaces and drive marketing efforts to generate demand and leads.Portfolio: https://www.behance.net/pavanitatikola

๏ Managed email campaign operations and enhanced performance through experimentation analysis; reduced email unsubscribes by 33% and increased open rates by 10% ๏ Led social media marketing program to expand company reach; launched organic Twitter and Linkedin marketing strategies to drive a 40% increase in lead engagement๏ Developed organic channels to help the company create a dialogue with 15 more partners within 6 months, which increased capacity for hosting partnered webinars and generated ~200 more leads per event

• Increased paid search CTR by 40% and brought down the CPA by 12% and created weekly reports to measure campaign performance• Maintained strong cross functional partnerships with the product and sales teams and external partners and customers to ensure smooth flow of service and project/feature delivery• Email Strategy: Created, managed and executed all of the company’s campaigns and conducted A/B tests to increase conversion rates• In charge of overseeing and managing all social media marketing strategies for Outbid. Resulted in 3000+ fans on Facebook, 300+ twitter followers and 30% greater blog engagement• Created marketing plans and MRDs to aid product development and business strategy

• Responsible for developing and executing market strategies and ensuring organizational coordination for new feature launches, brand positioning, product naming and external communications• Conducted competitive analysis to identify market trends and generate demand forecasts and prioritize feature delivery• Managed customer and partner relationships to build case-studies and marketing collateral and carry out joint marketing activities to drive traffic and leads and increase conversion rates• Managed SEM, email, social media and sales campaigns and the community forums resulting in an increase in brand awareness and lead conversion rates

Worked as a Project Manager with the Department of Information Technology at San Francisco State University to create, assign and manage various projects within the IT department, using project management tools like Microsoft Sharepoint and Project, and Brightworks' Pmpoint(an add-on to MS Sharepoint).• Scoped out and monitored project schedules and budgets for new and on-going projects by developing conceptual data models• Identified resources required for projects and collaborated with various departments to assign responsibilities• Developed contingency plans and risk mitigation strategies for on-going projects, resulting in smooth project completion with optimal use of resources• Developed detailed user guides for the Project Management System and conducted training programs to make employees more familiar with the new system, thus increasing the department’s operational efficiency