Allam Pavankumar Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Digital Marketing with Profound Knowledge in Google Ads (Search & Display), Adroll, Criteo & DFP SmallBusiness (Publisher Management) for OTT Websites (Yupptv.com, Yuppflix.com & scopevideo.com)Implemented and Managing 3rd Party Adserver like EPOM, AdTech & AOL for direct Affiliates to get more reachin Geo wise region.Evaluating customer research, market conditions and competitor data.Tracking conversion rates and making improvements to the digital strategy.Expertise in Ad optimization techniques & Operations.Budget and Campaigns planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Initiating marketing plan and performance using KPI’s.Expertise in Media Buying for extensive reach with granular NRI targeting.Understanding analytics and measuring ROI.Identified and added the AdNetworks and trade desk partners to the media plan, which resulted in a15% increase in monthly AUS and US region new signups.AdX account setup was revamped, DFP Ad Server was integrated, AdNetwork and direct deals wereintroduced, and monthly revenue increased by 40% within 2 months ($50K to $70K).Responsible for overall traffic growth internationally (AUS, UK, Europe, NZ, SIG, MY, and ME countries).Managing all paid and social media platforms for business (AdWords, Facebook, YouTube, Twitter, etc.)Successfully managing and improving lead generation campaigns and measuring results.Lead generation campaigns for OTT Service Providing and Video Streaming Platforms (https://www.yvs.video)and Cloud Playout Solutions for Broadcasters and Streaming TV (https://www.janya.video)

Hyderabad, Telangana, India

Building up contact and start business with advertisers present in Yahoo-Right media exchange.Targeting Right Ads to the publishers based on the traffic and content of the publisher’s website. Linking up with all the networks present in Right media exchange. Respond to partner questions and requests.Campaign activation, reports, payments, advertiser and publisher relations etcRecruit and activate affiliates, activate inactive affiliates, and deepen relationship with existing affiliates.Respond to affiliate questions and requests. Launching and managing online marketing campaigns.Responding for drafting monthly newsletters and setting bonus and commission structures.

Hyderabad, Telangana, India

Recruit and activate affiliates, activate inactive affiliates, and deepen relationship with existing affiliates. Manual affiliate application approval.Looking after both advertisers and affiliates. Respond to affiliate questions and requests.Launching and managing online marketing campaigns. Verifying and processing affiliates payments.Monitoring affiliate performance metrics on a daily/weekly basis.