Spearheading the Performance Marketing division at Basil. As the Head of Performance Marketing, I will be responsible for building a high-performing team of digital marketing experts. The mission is to craft and execute data-driven marketing campaigns that deliver exceptional Return On Investment (ROI) for brands.

Clients Worked With: Nova IVF Fertility | Star Health Insurance | Carbonado | Classic Legends Pvt ltd | BlueStone | Transteel Seating | Turno | Auriglo | Old School Rituals | AVP | RatnakaarSleepyhead | IFB | Interview Kickstart | Duroflex | Bright Champs | Estuary | Sadhev Ayurveda | Athreya Herbs | Scripbox | Moonfrog | Lapis Bard | Totem | Unbottle | Onsurity Group Health Insurance | VC Now• Led a team of performance marketers in developing and executing multi-channel digital… Show more Clients Worked With: Nova IVF Fertility | Star Health Insurance | Carbonado | Classic Legends Pvt ltd | BlueStone | Transteel Seating | Turno | Auriglo | Old School Rituals | AVP | RatnakaarSleepyhead | IFB | Interview Kickstart | Duroflex | Bright Champs | Estuary | Sadhev Ayurveda | Athreya Herbs | Scripbox | Moonfrog | Lapis Bard | Totem | Unbottle | Onsurity Group Health Insurance | VC Now• Led a team of performance marketers in developing and executing multi-channel digital marketing campaigns to drive user acquisition and revenue growth.• Utilized advanced analytics and attribution models to optimize performance across various marketing channels.• Achieved outstanding growth and ROI for renowned companies through data-driven insights and strategies. Show less

1. Brand and Performance Strategy Across Digital Channels:In this role, I am responsible for developing comprehensive strategies that encompass both brand-building and performance-driven goals across various digital platforms. This involves creating a cohesive approach that not only enhances brand visibility but also focuses on achieving tangible outcomes, such as increased conversions and engagement.2. Mentoring the Campaign Managers Handling Google Search, Google Display, and… Show more 1. Brand and Performance Strategy Across Digital Channels:In this role, I am responsible for developing comprehensive strategies that encompass both brand-building and performance-driven goals across various digital platforms. This involves creating a cohesive approach that not only enhances brand visibility but also focuses on achieving tangible outcomes, such as increased conversions and engagement.2. Mentoring the Campaign Managers Handling Google Search, Google Display, and YouTube Campaigns:I take on the role of a mentor to guide and support campaign managers who are tasked with overseeing campaigns on Google Search, Google Display, and YouTube. This includes sharing insights, best practices, and innovative ideas to optimize these campaigns for maximum impact and effectiveness. 3. Media Buying and Planning:One of my core competencies is in the realm of media buying and planning. This involves identifying the most suitable media channels for our campaigns, negotiating deals, and strategically allocating budgets for optimal reach and impact. 4. Helping New Team Members streamline their Workflow Across Campaign Management:I play a crucial role in onboarding and assisting new team members by helping them understand the intricacies of campaign management. This includes sharing workflow best practices, introducing them to our tools and processes, and providing guidance on how to efficiently manage campaigns.5. Participating in Client Pitches and Developing Approach Strategies for Brand Launches:I actively contribute to client pitches, leveraging my expertise to present compelling strategies that align with their objectives. Additionally, I am instrumental in crafting approach strategies for the launch of new brands.In summary, my role revolves around creating and executing strategies that combine brand-building efforts with performance-driven goals across digital platforms. Show less

1. Collaborating with Clients and/or Creative Leads:Working closely with clients and creative leads is a pivotal aspect of my role. This collaboration involves jointly defining effective digital marketing strategies tailored to each client's unique needs. These strategies encompass various elements such as social media, online advertising, cost-per-click (CPC), and remarketing campaigns.2. Effective Team Management:As a leader, I am responsible for managing the team tasked with… Show more 1. Collaborating with Clients and/or Creative Leads:Working closely with clients and creative leads is a pivotal aspect of my role. This collaboration involves jointly defining effective digital marketing strategies tailored to each client's unique needs. These strategies encompass various elements such as social media, online advertising, cost-per-click (CPC), and remarketing campaigns.2. Effective Team Management:As a leader, I am responsible for managing the team tasked with implementing the defined digital marketing strategies. This includes overseeing the day-to-day execution of the strategies, coordinating efforts among team members, and seeking support from creative and web development specialists when necessary.3.Creating and Implementing Integrated Campaigns:Integrated campaigns play a crucial role in today's digital landscape. I am responsible for creating and executing these campaigns as per the defined strategy. By combining various digital channels and touchpoints, I ensure that campaigns are cohesive, consistent, and resonate with the target audience across different platforms.4. Developing Tactical Digital Marketing Strategies:Each client's business model is unique, and I play a role in developing tactical digital marketing strategies that suit their specific industry and goals. This customization ensures that the marketing approach is tailored to generate the best possible results for each client.5. Overseeing the Entire Marketing Deliverable Cycle:This includes initial planning, implementation, continuous monitoring, optimization based on performance data, in-depth analysis of outcomes, and detailed reporting to clients. This comprehensive approach allows us to iterate and refine strategies for maximum impact.6. Industry Insights and Trends:Staying updated on industry trends is essential to provide cutting-edge strategies. I keep a finger on the pulse of industry changes and innovations and share relevant insights with the team. Show less

This role is a dynamic blend of creativity, analytical prowess, and strategic thinking, aimed at crafting and executing campaigns that resonate with target audiences, driving brand success in the digital sphere. In this detailed exploration, we delve into the intricate components of a digital marketer's responsibilities, highlighting their contributions to the achievement of organizational goals.

1. Digital Marketing Planning, Implementation, Strategy:This role involves strategizing and implementing digital marketing initiatives to achieve specific goals. It encompasses a wide range of activities aimed at enhancing online visibility, engagement, and conversions through various digital channels.2. Campaign Strategy Planning and Implementation:Creating effective campaign strategies is a core responsibility. This includes defining the goals, target audience, messaging, and… Show more 1. Digital Marketing Planning, Implementation, Strategy:This role involves strategizing and implementing digital marketing initiatives to achieve specific goals. It encompasses a wide range of activities aimed at enhancing online visibility, engagement, and conversions through various digital channels.2. Campaign Strategy Planning and Implementation:Creating effective campaign strategies is a core responsibility. This includes defining the goals, target audience, messaging, and channels for each campaign.3. PPC Campaign Management:Managing Pay-Per-Click (PPC) campaigns involves overseeing the creation, implementation, and optimization of these paid advertising efforts. 4. Management Reports and Campaign End Client Presentations:Regularly preparing comprehensive reports and presentations is crucial for communicating campaign performance to clients. These documents provide insights into key metrics, progress, and outcomes, aiding clients in understanding the value of the digital marketing efforts.5. Potential Keyword Strategy Planning:Effective keyword strategy is fundamental for successful PPC campaigns. This involves researching and selecting relevant keywords that align with the target audience's search intent, ensuring ads appear in front of the right users.7. Identifying and Implementing Strategies for Increasing Site Traffic Through Paid Search:Developing strategies to boost website traffic via paid search involves optimizing ad targeting, bidding strategies, and ad placements.8. Tracking, Analyzing, and Providing Performance Reports and Recommendations:Tracking key performance indicators (KPIs), analyzing data, and generating performance reports are crucial. Show less

Campaign Strategy Planning and Implementation:Creating effective campaign strategies is a core responsibility. This includes defining the goals, target audience, messaging, and channels for each campaign.Managing Pay-Per-Click (PPC) campaigns involves overseeing the creation, implementation, and optimization of these paid advertising efforts. This may include platforms like Google Ads and social media advertising, focusing on maximizing ROI through targeted ad placements.

Planning and Implementation of Vavia campaigns and their own brain child product DiscountPandit.co.inDay to day optimization for Discountpandit.com campaign on Google.Client reporting and handled a team of 3 SEM executives.Client presentations and pitching for new accounts.

Managed PPC campaigns for one of the Fare Portal brand www.cheapoair.com across all Search Engines.Manage cheapoair campaigns across US, UK, Australia & Canada.

Managing Pay-Per-Click (PPC) campaigns involves overseeing the creation, implementation, and optimization of these paid advertising efforts. This may include platforms like Google Ads and social media advertising, focusing on maximizing ROI through targeted ad placements. Regularly preparing comprehensive reports and presentations is crucial for communicating campaign performance to clients. These documents provide insights into key metrics, progress, and outcomes, aiding clients in… Show more Managing Pay-Per-Click (PPC) campaigns involves overseeing the creation, implementation, and optimization of these paid advertising efforts. This may include platforms like Google Ads and social media advertising, focusing on maximizing ROI through targeted ad placements. Regularly preparing comprehensive reports and presentations is crucial for communicating campaign performance to clients. These documents provide insights into key metrics, progress, and outcomes, aiding clients in understanding the value of the digital marketing efforts. Split testing, also known as A/B testing, involves experimenting with different versions of ads to determine which ones yield better results. Testing various elements like ad copy, visuals, and targeting helps in refining campaigns for optimal performance. Effective keyword strategy is fundamental for successful PPC campaigns. This involves researching and selecting relevant keywords that align with the target audience's search intent, ensuring ads appear in front of the right users. Show less

Job Profile: Search Engine Marketing:Effective keyword strategy is fundamental for successful PPC campaigns. This involves researching and selecting relevant keywords that align with the target audience's search intent, ensuring ads appear in front of the right users. Developing strategies to boost website traffic via paid search involves optimizing ad targeting, bidding strategies, and ad placements. This directly impacts the volume and quality of visitors to the website. From generating… Show more Job Profile: Search Engine Marketing:Effective keyword strategy is fundamental for successful PPC campaigns. This involves researching and selecting relevant keywords that align with the target audience's search intent, ensuring ads appear in front of the right users. Developing strategies to boost website traffic via paid search involves optimizing ad targeting, bidding strategies, and ad placements. This directly impacts the volume and quality of visitors to the website. From generating ranking reports to addressing site audits and client concerns, overseeing the entire lifecycle of paid search campaigns is a comprehensive responsibility. This ensures that campaigns are not only launched effectively but also continuously improved. Regularly preparing comprehensive reports and presentations is crucial for communicating campaign performance to clients. These documents provide insights into key metrics, progress, and outcomes, aiding clients in understanding the value of digital marketing efforts. Show less

Process Executive, B2 Band.Vertical: Media and Entertainment.Process: Yahoo! Online Search Engine Marketing (SEM)Team: Creative Management Support.Process Designation: Media Editor.Total Experience in Infosys: 18 Months (3rd December 2007 to 29 May 2009).Job Profile:Yahoo! Search marketing analytics. Analysis of the performance of potential customers who are willing to give more business to Yahoo!Analysis ensures generation of new transactions for Infosys BPO and… Show more Process Executive, B2 Band.Vertical: Media and Entertainment.Process: Yahoo! Online Search Engine Marketing (SEM)Team: Creative Management Support.Process Designation: Media Editor.Total Experience in Infosys: 18 Months (3rd December 2007 to 29 May 2009).Job Profile:Yahoo! Search marketing analytics. Analysis of the performance of potential customers who are willing to give more business to Yahoo!Analysis ensures generation of new transactions for Infosys BPO and attraction of potential customers towards Yahoo! in US.Streamlining the flow of work to and from the client.Auditing the outgoing transactions in the absence of senior quality auditor and also during high volumes.; towards defined Roles & Responsibilities:Consistent performer in daily production.Always ensure that I meet my daily targets within defined TAT.Cross trained on Quality Audit Process and current back up for the same. Show less