Pavel Kuznetsov Email & Phone Number

Москва, Россия

Moscow, Russian Federation

Full responsibility for the business direction "Product Catalog":- operational management;- definition and implementation of the evolution strategy;- management of the content and copywriting department;- active participation in operational and strategic management of the company;- development of software products.Operational management.Development of annual and quarter roadmaps, agile- and OKR-planning. Control over the implementation of projects, tasks and deadlines. Budgeting. Documentation and reporting.Definition and implementation of the development strategy directions.Refactoring of business processes of content production:- receipt of trade offers of partners- processing of trade offers of partners- creation and support of information models of product categories (catalog structure, characteristics, characteristic values, units of measure, filters, labels, tags, other marketing entities)- creation of new and actualization of previously created goods- pricing- generation of unique text descriptions of categories and productsRegulation, setting standards for the quality of produced content.Management of the department25 employees:- team leaders;- Content specialists;- content managers;- copywriters.Determine the structure of the department. Selection and training of employees, adaptation / motivation.Development, introduction and calculation of individual KPI employees of the department, tariff systems for freelancers.Participation in operational and strategic management of the company.Regular meetings. Conversations with partners.Development of software productsDevelopment of own software products:catalog management systemImplementation of external services:- service of automated data collection and transformation;- Personalized product recommendations serviceActive participation in the development of the website, mobile client application and internal mobile applications for employees.

Saint Petersburg, Russian Federation

Designing a model of a commodity catalog that meets the requirements of the project business model (commodity aggregator).Development of a system for managing the catalog and content and functional specifications of the system.The concept of visual representation of the catalog and content on the site and mobile application.Description of the business processes of production of content.Setting tasks to develop a system for managing the catalog and content.

Москва

Full responsibility for content of site Instamart.ru and product catalog.Department management as a “playing coach”:- product content managers;- matchers of retailers trade offers;- category content experts;- copywriters;Operational and strategic planning:Development of roadmaps for quarters and year, assignment of tasks, monitoring of implementation and timing.Definition of department structure. Staff recruitment and training, adaptation and motivation.Development, implementation and calculation of individual KPI of employees of the department, tariff systems for freelancers.Setting up a business process for production of content.Determination of the strategy for filling the catalog of goods.Regulation, setting standards for the quality of produced content.Budgeting.Creating an instruction and creating tasks for executors of tasks for producing content. Managing the project for developing and implementing a product information management system.Moving the processes of production of content into a new system.Statement of tasks for developers, functional testing and testing of system performance.Development of improvements for the site in order to improve the efficiency of search, hierarchical and facet navigation.Interaction with manufacturers and retailers to aggregate product content..Work with contractors for content production (content providers).Interaction with the marketing/SEO department: development of measures to increase traffic and increase conversion, average check, raising the degree of consumer confidence in the project and service, the image and reputation of the company.

Moscow, Russian Federation

Determining the development strategy of the resource in terms of content, monitoring compliance. Develop measures to increase traffic and increase conversion.Management of the department and freelancers:- a group of content managers;- A group of copywriters;- a group of content specialists;- a group of specialists of normative and reference information.Determine the structure of the department.Selection / training / adaptation of staff.Budgeting.Development, implementation and calculation of individual KPI employees of the department.Development of annual and quarter roadmaps: strategic and operational, control over the fulfillment of tasks.Boards of Directors.Close interaction with the departments: development, Internet marketing and SEO, assortment department.Preparation of reports of various forms: the state of content, the dynamics of content production, the dynamics of changes in the cost of production of content.Search and interaction with contractors for content creation.Participation in product development:- designing an electronic catalog based on SAP Hybris;- development of the concept of presenting content on the site;- Completion of CMS to the level of a tool for flexible and efficient work with content;- Participation in the development of dynamic electronic catalogs, the management system for the withdrawal of product recommendations (accessories, related, compatible, accessories and services), the functionality of variant products.- optimization and automation of processes, construction of workflow.- launch of the project "Information content by partners".

Moscow, Russian Federation

Determining the strategy for the content of the resource, monitoring compliance.Management of departments: staff and freelancers.Organization of remote units (city of Lviv, Volgograd). Control.Selection, training, motivation and adaptation of personnel.Interaction with contractors for the production of content.Determination of the structure of the department / departments.Budgeting.Development, implementation and calculation of individual KPI employees.Development of annual and quarter roadmaps: strategic and operational, control over the fulfillment of tasks.Boards of Directors. Interaction with the general and other directors.Preparation of reports of various forms: the dynamics of mating, the generation of SKU, UGC, the dynamics of the change in the cost of production of content.Proposals for measures to increase traffic and increase conversions.Participation in product development:- development of the concept and launch of the project "Distributed Content Creation System" (a project in which anyone can participate in the creation of Internet hypermarket content).- preparation and launch of the project on combining the process of creating content on the basis of one CMS for three sites.- Documentation and regulation.

Moscow, Russian Federation

Management of the department of 15 full-time employees and a group of freelancers (content managers and content specialists from different directions):- operational and strategic planning;- formulation and distribution of tasks and resources;- monitoring compliance with plans;- Quality control of the produced content;- Staff selection, motivation and adaptation, trainings;- development, implementation and calculation of KPI;- Reports, documentation and regulation;- Finance.Participation in product development:- Analytics;- development of algorithms / functional / CMS modules;- design of CMS interfaces;- testing;- product meetings.

Finances And Credits, Economist

Highways And Aerodromes, Design Engineer