Development and implementation of driving the image of the brand and increasing Red Bull share of mind in the On-Premise.• Maintain a constant exchange of information and best practices with the national On-Premise team especially the National On-Premise Manager.• Build a strong network of external agencies, key influencers, national decision makers, event organizers and the local scene in search of new collaboration opportunities.• Joint responsibility, together with the Musketeers, for executing marketing activities and POS activations in line with the international strategy at Red Bull events, festivals and 3rd party events.• Support the On-Premise team with organization and execution of customer incentives.• Responsible for executing and adapting the international marketing guidelines according to the market needs.• Support of the Musketeers to implement tools & concepts to national key accounts.• Responsible for the creation, coordination, and approval of tailor-made installations.• Regular market research and data interpretation to the On-Premise team.

As the Brand Manager, I was responsible for understanding and gathering consumer insights and market research, specifically what drives TOP awareness, brand salience and volume. I worked closely with the Jägermeister family to contribute to the annual business plan by creating, planning and executing brand initiatives and the advertising plan with emphasis on sales.• Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.• Trains and supports marketing peers as well as on/off premise and trade marketing with their projects• Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions• Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration• Works closely with the Digital Manager to amplify the impact of advertising on own, earned and paid media channels• Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output• Manages the media agency with prudence, to ensure a best possible value-for-money advertising plan• Annually reviews media planning and buying with the agency and international team.• Prepares, together with the Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team• Manages and maintains the agreed budget• Lead team about 3 direct reports and coordinate external agencies

• Support brand manager in organising events by taking over defined parts of bigger projects and realising Small Fires• Build a strong network with external agencies, key influencers, national decision makers, event organisers and the local scene in search for new collaboration opportunities• Responsible for executing and adapting the Jägermeister marketing guidelines according to the market needs• Responsible for allocation of POS tools and for monitoring the correct placements• Responsible for event execution and actively networking duties

• Gaining the customer's confidence, securing the availability and visibility of POS and being responsible for the continuous volume growth. • Constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possessing strong negotiation skills, and fostering a solution-oriented mindset.• Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution• Correct positioning of the Rémy Cointreau brands and the RC product portfolio in the territory• Identification, care and continuously development of local and regional On Premise accounts by a proper Route planning• Set volume goals with each account that includes execution against RC KPI’s. Review business volume and all business building initiatives permanently• Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution• Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing