Pável Alvarez Pedroza

Pável Alvarez Pedroza Email and Phone Number

Deputy Director Digital Marketing @ Grupo Chedraui
Mexico City, CDMX, MX
Pável Alvarez Pedroza's Location
Miguel Hidalgo, Mexico City, Mexico, Mexico
Pável Alvarez Pedroza's Contact Details

Pável Alvarez Pedroza personal email

About Pável Alvarez Pedroza

Throughout more than 26 years working in the marketing and advertising industry, I have had the opportunity to learn and share with my colleagues, clients and young talent.This year retail media is the central theme as part of the omnichannel and ecommerce strategy, however we must not forget all the digital disciplines that allow us to be present at the most relevant moment for the consumer.The challenge is the integration of all channels to be relevant in the intent and moment of purchase.

Pável Alvarez Pedroza's Current Company Details
Grupo Chedraui

Grupo Chedraui

View
Deputy Director Digital Marketing
Mexico City, CDMX, MX
Website:
chedraui.com.mx
Employees:
9022
Pável Alvarez Pedroza Work Experience Details
  • Grupo Chedraui
    Deputy Director Digital Marketing
    Grupo Chedraui
    Mexico City, Cdmx, Mx
  • Adsmovil
    Retail Media Director México
    Adsmovil Oct 2024 - Present
    Miami, Florida, Us
  • The New Retail Business School
    Ambassador
    The New Retail Business School Jun 2024 - Present
    Madrid, Es
    TNRS es la Escuela de Innovación y Transformación para el Retail del Futuro con SEDE en España.
  • Isdi
    Coordinador De Drex (Digital Retail Executive Program)
    Isdi Jul 2024 - Present
    Madrid, Madrid, Es
  • Eslabón Colectivo Digital
    Head Coach & Founder
    Eslabón Colectivo Digital Mar 2010 - Present
    We integrate from all disciplines and touch points to achieve omnichannel objectives within organizations.
  • Thinkcare Technologies
    Consultor
    Thinkcare Technologies Oct 2024 - Nov 2024
  • Thinkcare Technologies
    Business Development & Marketing Lead
    Thinkcare Technologies Jul 2024 - Oct 2024
  • Yandex
    Country Manager
    Yandex May 2023 - Apr 2024
    Moscow, Ru
  • Reprise Digital
    Growth & Solutions Ecommerce Director
    Reprise Digital Jan 2023 - Mar 2023
    New York, Ny, Us
    Omnichannel, eCommerce: eRetail Media, Market Places, D2C, Delilvery Apps from consulting to strategy implementation and paid media.clients: Nestlé, Splenda, Duracell, GEPP, RAC, Unilever, Church & Dwight, Monte de Piedad.
  • Reprise Digital
    Ops Ecommerce Director
    Reprise Digital Feb 2022 - Jan 2023
    New York, Ny, Us
    Dirección multidisciplinaria en Omnichannel & eCommerce
  • Redegal
    Country Manager México
    Redegal Oct 2018 - Feb 2022
    Ourense, Ourense, Es
    Leading, learning and sharing my experience with the team in Mexico, working closely with the Ecommerce, SEO, Analytics, Performance, Social Media, App Dev teams.Some of the brands that allow us to contribute: Laboratorio Medico del Chopo, Lacoste, Nutrisa, Under Armour, Armani Exchange, Wrangler, Lee, Saint Gobain, Farmalisto, Clínica Médica Santa Carmen, Herdez, Mccormick, Kikkoman, Hoy Toca, Nine West, LA GIZ, Parisina, Grupo Iusa, La Navala, Buen Bife Tienda, Camper, Muebles America, Viva Aerobus.
  • Media Option Mexico
    Chief Digital Officer
    Media Option Mexico Jan 2018 - Sep 2018
    Bosques De Las Lomas, Distrito Federal, Mx
    Lead the agency's client services, strategic planning and new business teamsSome of the brands with which it collaborates: Nutrisa, McCormick, Kotex, Suavel, Evenflo, Herdez, Helados Nestle, Petalo, Huggies, Hoteles Presidente.
  • Farmacia San Pablo
    Ecommerce, Digital Marketing & Crm Sub-Director
    Farmacia San Pablo Aug 2016 - Dec 2017
    Ciudad De México, Ciudad De México, Mx
    Lead the Ecommerce, Digital Marketing & CRM teamsWe launched the ecommerce platform, App Nativa, a new digital communication strategyWe make up a team of more than 10 internal professionals, and the management of Digital Marketing Agencies, Ecommerce development, PR, SAP consultants, and digital transformation consultants.
  • Ktc Digital Agency
    Marketing & Sales Director
    Ktc Digital Agency Mar 2008 - May 2010
    Eindhoven, Noord-Brabant, Nl
    I built the digital business divisionDeveloping a portfolio for Web Design and Development, Social Media, Media Planning, this added to the development of App, SMS, Bluetooth and mobile marketing that the agency already offeredBrands with which I collaborate; Master Card México, Coca-Cola, Bubbaloo, Sprite, Seat, Clorox, Poett, Miller, Knorr, Ford, Diageo , ITESM HIDALGO, Panasonic, Profuturo.
  • Wunderman
    Crm & Digital Account Director
    Wunderman Nov 2006 - Mar 2008
    Lead the Customer Service, Creative Department, Programming and Development, Metrics and Analytics teams for our client Ford.We redesigned the entire CRM and loyalty strategy of Ford Mexico.We redesigned all the pages of Ford, Ford trucks, Lincoln, Mercury, Land Rover, Ford Credit, Jaguar.
  • Leo Burnett
    Digital & Crm Director
    Leo Burnett Jan 2005 - Nov 2006
    Chicago, Illinois, Us
    As Business Unit Director I collaborated in the creation of the digital unit, building a team of 8 people to lead the creation and execution of the Loyalty and Interactive Media strategy for Philip Morris.Lead Generation qualified data base, websites, cd's, SMS efforts, bluetooth and registration logistics for massive eventsThe brands it collaborates are: Marlboro, MXBEAT, B&H,
  • Gepp
    Trade & Loyalty Manager
    Gepp Sep 2002 - Nov 2004
    Ciudad De México , Cdmx, Mx
    Implementation of customer acquisition and retention programs in the field, in the eastern part of Mexico City, with 4 areas in my charge: BI, Sales, Trade Marketing and Loyalty Program.
  • Ogilvy & Mather México
    Account Supervisor
    Ogilvy & Mather México Mar 2002 - Sep 2002
    Miguel Hidalgo, Distrito Federal, Mx
    Oversee Interactive & CRM efforts for IBM & Brithis American Tobacco,
  • 141 Worldwide
    Crm Operation Manager
    141 Worldwide Feb 1999 - Mar 2002
    Us
    I had the opportunity to implement the first Sabritas call center in Mexico, as well as participate in CRM campaigns for Audi, Sony, Sabormex, Sonrics.And in building the British American Tobacco loyalty program. Lucky Strike, Camel, Salem.
  • Alestra
    Customer Acquisition Coordinator
    Alestra Jan 1997 - Nov 1998
    San Pedro Garza García, Nuevo Leon, Mx

Pável Alvarez Pedroza Skills

E Commerce Marketing Media Planning Marketing Strategy Online Marketing Digital Strategy Mobile Advertising Mobile Devices Strategy Marketing Management Direct Marketing Integrated Marketing Marketing Communications Brand Management Public Relations Seo Email Marketing Google Analytics Management Marketing Research Crm Marketing Digital Media Interactive Advertising New Media Social Networking Market Research Web Analytics Brand Development Creative Strategy Entrepreneurship Sem Customer Relationship Management Google Adwords Web Marketing Social Media Measurement Search Engine Marketing Search Engine Optimization Facebook Marketing Digital Marketing Directo Mobile Marketing Digital Marketing Social Media Marketing Advertising Crm Social Media Online Advertising

Pável Alvarez Pedroza Education Details

  • Learning By Helping
    Learning By Helping
    Económicos Y Políticos Locales
  • Harvard Business School
    Harvard Business School
    Organizational Leadership
  • Universidad Del Claustro De Sor Juana
    Universidad Del Claustro De Sor Juana
    Diploma
  • Instituto Politécnico Nacional
    Instituto Politécnico Nacional
    Degree

Frequently Asked Questions about Pável Alvarez Pedroza

What company does Pável Alvarez Pedroza work for?

Pável Alvarez Pedroza works for Grupo Chedraui

What is Pável Alvarez Pedroza's role at the current company?

Pável Alvarez Pedroza's current role is Deputy Director Digital Marketing.

What is Pável Alvarez Pedroza's email address?

Pável Alvarez Pedroza's email address is mr****@****ail.com

What schools did Pável Alvarez Pedroza attend?

Pável Alvarez Pedroza attended Learning By Helping, Harvard Business School, Universidad Del Claustro De Sor Juana, Instituto Politécnico Nacional.

What are some of Pável Alvarez Pedroza's interests?

Pável Alvarez Pedroza has interest in Family, Sports, Trends.

What skills is Pável Alvarez Pedroza known for?

Pável Alvarez Pedroza has skills like E Commerce, Marketing, Media Planning, Marketing Strategy, Online Marketing, Digital Strategy, Mobile Advertising, Mobile Devices, Strategy, Marketing Management, Direct Marketing, Integrated Marketing.

Who are Pável Alvarez Pedroza's colleagues?

Pável Alvarez Pedroza's colleagues are Azucena Herrera, Janeth Montejo, Joana Rivera, Jaqueline García Sánchez, Elias Rojas, Jazmin Salazar Villanueva, Julio Perez.

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