https://designradar.ro

In Q4’19 a new Darwin business unit was launched in Romania Main goal: to enter into the market as a big player in the Retail channel Create & Promote brand identity and recognition; compete via excellent customer experience and new stores concept; huge products portfolio with over 2000 SKUs and competitive offers.• Responsible for overall Business Development and operations in Romania• In a record time launched a new business unit in Romania with new business relationships; contracts and entire retail ecosystem• Hired and managed all necessary staff (Marketing; Product; Sales; administrative; etc.• Established relationships & negotiated with the: • Top properties/Malls/Commercial Centers in the region • IT&C Vendors/Suppliers/Distributors; Couriers; Banks; fulfillment/warehouse services; etc• Budget planning; Targets; P&L• Go to market offers; installment; extended warranty; device insurance; etc• Competitors Monitoring• Launched two Retail Stores in 3 months from company start• Launched online channel; integrated payments platforms; couriers aggregation platform; loyalty program; etc.

Account Lead & Business Development for Mono-brand Apple Premium Resellers; Apple Authorized Resellers Channel; Telecom CarriersLeading Apcom’s relationship and Business Development with a portfolio of B2C/B2B partners, official resellers of Apple products in Romania.• Build, developed and maintained relationships with the partner’s/Clevel executives• Defined and Drive targets; Monitored performance and profitability per POS & B2B Leads• Developed sales competences and kept teams trained• Forecasts and Supply• Launched new stores

Mono-brand Apple Premium Resellers Channel Development, Expansion & Growth for iStyle Romania & iCentre RomaniaAuthorised, managed partners and developed their sales competences based on a clear business plan; profitability; ROI.Building partner’s competences; customer experience; staffing; training; incentives, partners motivation; SOHO/SMB/B2B development• Initiatives to increase performance and profitability• Defined and Drive targets; Monitored performance and profitability per POS & B2B Leads• Forecast and supply

Project Leader for a revolutionary Market Place/mobile application designed to sell and promote offers and services from Retailers to the End Users. Managing internal/external teams; Key features and requirements; Go to market; UI & UX; Dev; QA; Pre-sales and trainings for the sales force

Managed all Orange Romania's actions related to the launch, maintenance and proposition offers for Apple; BlackBerry; and other Android brands. Entire product portfolio strategy for Apple for 5 years (since iPhone 4s -> iPhone 6s; iPads launched exclusively at Orange, based on my negotiations with Apple.• All types of Marketing offers/propositions; communication campaigns; forecasts; deals negotiations with the worldwide top vendors; supply chain follow-up and validation for iOS; Android; Windows mobile devices; ODM’s; etc.• End-to-end product launch strategy, proposition offers and pricing, (National & Local Offers; Upgrade Programs; Installments; Refurbished; Retention; etc.)• Communication campaigns with segmented promotions, targeting customers via direct and indirect channels of communication (SMS; Online; NL; Paid Ads; telemarketing; SM; POS activities; OOH; TVC/Radio; etc.)• Market analyses, Consumer behavior & BenchmarkingMy role was to lead all teams to prepare for a successful product launch.To combine product awareness with Orange tariff plans, providing to the final user competitive bundled value, targeting increased sales results to the new/existing customers.

Product Portfolio management and segmentation; Multimedia Projects Management; Advanced Multimedia services and offers launches and maintain/follow-up; Business Services; Device Reporting; VAS; Proposition for SMS; MMS; GPRS/UMTS services; Sim Toolkit

Product portfolio management and launches, communication; compatibility with Orange services; VAS; SMS; MMS; GPRS offers and services launch and follow-ups; OTA tools logic definition; SIM Toolkit applications/services management and launches