Crown Corporation. Government Utilities. Main website: bchydro.com. Others: electricvehicles.bchydro.com, app.bchydro.com, schools.bchydro.com. Apps: Android|IOsRole Summary:- Reports directly to Analytics Manager - Customer & Corporate Affairs.- Owns Tracking set up, Reporting, Analysis & Refinement of all Digital analytics for any Marketing and Brand channels and Offline platforms.- Collaborates with other departments across the organization to ensure launch and refinement of Marketing & Brand Communications and any customer centric initiative.Responsibilities:- Manages Google Marketing Platform, Meta Business Suite and other tools key to organization's marketing efforts and improving customer engagement.- Conducts and oversees market segmentation, competitive and situational analytics to provide a basis for prioritizing long and short term digital communications efforts by; collecting, tracking, analyzing and communicating insights, data, and recommendations around website behavior, marketing campaigns, and social media; analyzing research and data analytics to evaluate market trends and opportunities; interpreting the needs and online behaviors of distinct customer segments.- Develops digital experience & digital marketing plans, strategies, goals, targets and forecasts targeted at specific market segments; identifies products/services to offer to various segments; coordinates development of promotional/advertising programs;- Discusses and provides support in the development and/or roll out of products, services, tactical plans, market matrix and product with the product life cycle staff; participates in facilitating and coordinating the delivery of products and services to targeted market segments.- Responsible for management of one junior resource and external support agency.

Company: CoinSmart is a leading Canadian-headquartered crypto asset trading platform. Recently merged with WonderFi which owns, operates, incubates, and invests across the global digital asset ecosystem.Role Summary:Reports directly to Co-founders.Manages all related activities to secure growth for all Organic channels including: Google Search and other search engines, Google Play Store, Apple App Store.Manages Paid Media campaigns to maximize ROAS including: Google Ads, Facebook & Instagram Ads (Meta Ads Manager) and Apple Search Ads.Manages Affiliates program.Updates and maintains content across web properties (Wordpress and custom HTML) and mobile applications (IOs and Android).Responsible for content calendar including all web content: Blogs, landing pages, policy updates and any content needs.Responsibilities:SEO: Plans, executes and optimizes the entire SEO channel by owning delivery of all activities related to On-page, Off-page and Technical needs. Maintain Wordpress site.Ensure alignment between paid and organic campaigns to maximize target conversions.ASO: Owns the full ASO cycle from ideation through experimentation and refinement of strategies, tactics and execution to maximize conversions on IOs and Android mobile applications. Updates listings: Metadata and client facing content such as title, description and multimedia content. Paid Media: Manages all activities related to launching, maintaining and refining campaigns on Google ads, Meta Ads (Facebook & Instagram ads), Tiktok Ads and Apple Search Ads. Optimizes campaigns to maximize target conversion behaviours. Manages ad copy and related media assets. Affiliate Marketing: Grows, curates and leverages relationships with Affiliates to maximize channel profitability.Prospects new Affiliates and procures relationships with existing ones.Negotiates and aids in joint campaign development to maximize product offering promotions.Manages all transactions and contracts via Impact.com

Industry: PharmaceuticalsSetting: Start-up Inhouse team, Full TimeCompany: Canada’s fastest-growing online pharmacy startup looking to disrupt the traditional retail pharmacy business in Canada (TAM $30B).Summary:● Reports to Co-founders.● Manages all related activities to secure growth for all Organic channels including: Google Search and other search engines, Google Play Store, Apple App Store, Google My Business listings and Youtube.● Manages, directs and implements new website layouts, landing pages and website design in general.● Collaborates with all other department leads including Branding, Procurement and Operations, Sales, Engineering, Human Resources, Customer Success and Pharmacy Operations Responsibilities:● Owns the keyword strategy, and translates this at an execution level for the all owned web properties such as websites, mobile applications and Google my business listings. ● Lead the SEO team to develop winning SEO tactics and strategies that improve the organic search visibility of the product.● Partners with Data Science, Engineering, brand, creative and UX Research to achieve product goals.● Collaborates with the analytics team and use data-motivated approaches to help guide decisions and continuously improve SEO health.● Run SEO A/B and Multivariate tests in partnership with our conversion optimization team to evaluate experiment results and push forward next steps at a rapid pace.● Stays on top of the SEO landscape, including algorithm updates, standard methodologies, emerging trends, and competitor techniques.● Creates and maintains content creation calendar.● Drives both internal and external link structure

Industry: CryptocurrencySetting: Start-up Inhouse teamCompany: Largest Bitcoin ATM Network in CanadaSummary:• Responsible for the entire marketing lifecycle, from lead generation to customer retention• Increase overall Profit by procuring ROAS and overall marketing ROIResponsibilities: • Maximize profitability of all digital and traditional marketing campaigns such as SEO, PPC, Social Media, SEM, Email, Point of Sale and others• Manage marketing team to maintain campaigns such as Google Ads, Facebook Ads and other advertising platforms• Provide performance reporting on all core performance marketing metrics to management team using analytics tools, data platforms, and internal databases• Direct marketing team to develop strategy, standards, goals, and KPI’s to maximize sales revenue and overall profit• Lead design and implementation of experimentation necessary to improve marketing channels efficiency, drive growth, and inform marketing investment decisions• Continuously refines data mining using tools such as Google Analytics, Google Tag Manager, Google Data Studio and others• Develop branding through media assets, web content and overall online and tangible content

Industry: Pharmaceuticals and E-commerceSetting: International Marketing Agency Manages multiple SEO programs and Analytics reporting. Multiple E-commerce sites with international-multilingual campaigns in various industries. Collaborates with Development (IT) and Operations teams to drive integrated ground and SEM (Search Engine Marketing) campaigns Reports KPIs directly to upper management like conversion rates and user engagement metricsJob Responsibilities Digital Analytics management: Gathering, mining and exploiting of data.  Monitor, evaluate and report on analytics dashboards to further develop omni-channel marketing strategies Create, measure and evaluate web analytics KPIs including: Traffic, Conversions, Click-through-rates  Optimizes CTRs by managing multi-variate testing via Google Optimize Monitor the competitive landscape to optimize existing programs against key competitors and gain on critical areas Lead all Search Engine Optimization campaigns Leverage SEO specific KPIs like Rankings, Organic clicks and Engagement metrics like CTR, Bounce rates and others as defined by SEO strategy Plan, deploy and innovate on SEO strategies: On-page, Off-page and Technical. Manages site revamps and structural modifications to suit data and digital marketing needs in collaboration with Web Development teams Plan, develop and implement link building campaigns; white, grey and black hat techniques when applicable Implement and administer all SEO software; Google Search Console, SEMrush, MOZ, SERPs, Majestic and others

Industry: Health, Dentistry, Trades and others.Setting: National AgencyHighlights- SEO Campaign August and September 2016 versus last year Agency’s website performance:  Increased Organic traffic by +11% and +264% more contact information requests. Other enhanced metrics +16% sessions, +261% page views, +210% pages/session, +229% avg. session duration, -85% bounce rate. - PPC campaign Increasing click trend maintaining same budget levels Decreasing cost per click by optimizing landing pagesJob Responsibilities: Reports directly to Owner Managed all Digital Marketing related efforts for Agency: SEO, Analytics, PPC and Web development services for national campaigns Built, maintained and reported on Web Analytics dashboards for multiple clients Regular Search Engine Optimization (SEO) tasks include: On page SEO, Offpage SEO, Technical SEO and App SEO.

Industry: Legal ServicesSetting: Inhouse teamJob Responsibilities Developed all marketing initiatives SEO, PPC and Web Analytics Social media, public relations, trade shows, client events and monthly emailblasts.  Produced marketing kit materials; brochures, business cards, postcards, officebanner and window films. Developed customer survey questionnaires, analysed data and created CRMinitiatives.- SEO TASKSo On Page SEO activity examples: Content development: high quality and semantic Meta data and meta tags optimization: titles, descriptions, h1, h2s URL Optimization Advanced Keyword research Internal linking optimization Target market determination Browser persona developmento Off Page SEO activity examples: Identifies, resolves and prevents Google algorithmic or manualpenalties: I.e. Penguin, Pigeon and Hummingbird Backlink profile spam analysis and disavow list implementation “no-follow” link modification requests White-hat link building via guest posting and key influenceroutreach Competitive link building analysis Increase Brand recognition and visibility through Social Mediao Technical SEO activity examples: Site Crawls Sitemap development: XML and HTML Robots.txt files optimization Error Code troubleshooting: 5xx, 4xx, 3xx Page Speed optimization Mobile Friendliness optimization Duplicate and scrapped content monitoring Canonical redirects Schema mark up- PPC TASKSo Managing multiple Google Adwords accountso Keyword Analysiso Budget managemento Develops ads contento Creates landing pages

Industry: Legal, Traveling and EducationSetting: Inhouse teamSEO Highlights July - December 2013 versus previous year. Website performce. Increased Organic traffic by 21% Other enhanced metrics +587% sessions, +385% page views, +12.19% newsessionsSEO Highlights July - April 2014 versus previous year. Website performance. Increased Organic traffic by 14.3% Other enhanced metrics +49% sessions, +85% users, +19% page views, +24%new sessionsJob Responsibilities: Website design, SEO strategy: On page, Off page and Technical tasks. Social media, public relations and trade shows.