I help B2B SaaS companies talk about their software and the problems that it solves in a way that *clicks* in people's heads. That means:- more signups from your marketing website- more demo requests from your demo page- higher activation rate from your onboarding flow- better feature adoption from your emails and feature pages- more revenue from new and existing customers

As a digital consultant, I help businesses drive meaningful growth through conversion research and testing. Anything that can help your business be successful in the long run, I'm eager to help you with. That usually means that I'm there to evaluate and improve your acquisition strategy, on-site and off-site funnels, product strategy and help with your technical challenges.My main expertise is in ​conversion research, optimization and digital analytics.​ Naturally, these are the areas where I prefer to spend my time on for my clients, as it gives them the most ‘oomph’ for the money. That means that, in the scope of our collaboration, I’ll be focusing on:- conversion research – going through your existing data and facilitating new insight sources;- conversion optimization–working with design, development and copywriting resources to implement optimized website experiences, with or without testing;- digital analytics health check – going through your analytics setup to identify current flaws and opportunities;- general consulting – providing executive support in terms of tech and marketing decisions.

I continuously improved the conversion rates for businesses of a variety of sizes and verticals, helping them identify key issues in the sales funnels and fixing those issues to achieve milestones for monetary and customer experience KPIs. Helped to double the CR for the biggest clients (1M+ users/month) by engaging heavily with multiple client stakeholders to facilitate a deep understanding of the client's products and initiatives inside the team. Mentored junior CRO specialists and development/QA specialists into working as a cohesive CRO unit.Built and refined the CRO methodology to ensure the optimal resource allocation with better results.

Consulting SMBs on conversion rate optimization and analytics. Helping customers identify and fix sub-optimal aspects of their sales funnels to achieve better results in monetary KPIs and customer experience. Introducing CRO techniques to leverage continuous testing and learning-driven testing.Improving customers' data collection and reporting efforts, as well as educating them to understand their data better.

Managing Analytics, Traffic and PPC activities for a multi-brand hosting company. Working with Ukrainian and Russian, as well as with global web-hosting and VPS hosting market via different brands.Introduced the framework for continuous testing and optimization, which has substantially impacted KPI improvement and experiment turnaround time. Continuously revised marketing team reporting that enabled more informed decision-making by the team and the leadership. Introduced the concept of business reporting stack, which allowed calculation of crucial business metrics like client LTV, client lifetime, MRR etc. on recurring basis instead of an ad-hoc approach.

Managing PPC campaigns at a multi-brand hosting company on Ukrainian, Russian and global web-hosting and VPS hosting markets. Managing customer acquisition through pay-per-click systems like Google AdWords, Yandex.Direct and Microsoft Bing. Managing ad-hoc marketing campaigns in social media, e.g. Facebook, VK.Managing regular reports on web-analytics and PPC. Handling landing page optimization for PPC and other traffic sources. Conducting landing page wireframing and supervising design process.

Consulting SMBs and start-ups on digital adverising, web analytics and conversion optimization.

Junior marketing team member and PPC trainee in one of the leading global domain name registrars. Performing keyword research, ad text proofreading and minor campaigns creation for PPC activities. Contributed to marketing strategy shaping, new product launches and product concept development.