Pavel Krumpár Email and Phone Number

Responsible for the marketing communication strategy, Public Relations, marketing communication (ATL, BTL, corporate & customer events, media planning etc.) and for sales results. Development of sales and marketing strategy. Budget and team responsibility. Responsible for the external suppliers co-operation (mainly local and international agencies). - Creating, implementing and supervision of the JRD brand and projects strategies- Brand research, brand positioning, brand claim… Show more Responsible for the marketing communication strategy, Public Relations, marketing communication (ATL, BTL, corporate & customer events, media planning etc.) and for sales results. Development of sales and marketing strategy. Budget and team responsibility. Responsible for the external suppliers co-operation (mainly local and international agencies). - Creating, implementing and supervision of the JRD brand and projects strategies- Brand research, brand positioning, brand claim, brand identity, brand performance, brand experience (and all brand KPIs)- Creating and settling process of consistent marketing communication- Budget and team responsibility- Preparation of media strategies, media buying, optimalization of media costs- Public Relations and Public Affairs- Responsibility for online campaigns (PPC campaigns, SEO websites, remarketing, google analytics etc.) - Working closely with external agencies- Development of creative concepts with advertising agencies- Implementation of print, outdoor and on-line campaigns- Business Planning - Product development - Pricing - Marketing research and analysis Show less

The fastest growing and second largest alternative supplier of electric and gas energy to household's in the Central Europe.Main responsibilities:- Development of marketing and communication strategies- Execution of marketing and communication plans- Press officer (Public Relations, Communication with Media etc.)- Customer care - Identify customer's needs and deliver solutions- Internal communication- Online strategy (web , FB, LinkedIN / PPC, SEO) -… Show more The fastest growing and second largest alternative supplier of electric and gas energy to household's in the Central Europe.Main responsibilities:- Development of marketing and communication strategies- Execution of marketing and communication plans- Press officer (Public Relations, Communication with Media etc.)- Customer care - Identify customer's needs and deliver solutions- Internal communication- Online strategy (web , FB, LinkedIN / PPC, SEO) - Preparing positioning and brand strategy - ATL/BTL strategy - Creativity development - Internal communication - Marketing team management- Budgeting and reporting Show less

Ogilvy & Mather is one of the largest marketing communications companies in the world. I was managing teams working on the key account clients (e.g. Vodafone) in integrated full-service communication agency with strong digital know-how, specialized on brand communication, brand strategies, brand building, advertising (ATL, BTL, online, social, mobile...), creative development, idea making, concept making, performance marketing, internet solutions, optimization, analytics, mobile… Show more Ogilvy & Mather is one of the largest marketing communications companies in the world. I was managing teams working on the key account clients (e.g. Vodafone) in integrated full-service communication agency with strong digital know-how, specialized on brand communication, brand strategies, brand building, advertising (ATL, BTL, online, social, mobile...), creative development, idea making, concept making, performance marketing, internet solutions, optimization, analytics, mobile marketing, brand & user experience, UX design, innovations, social media strategies, content & community management and others. Budget and Team responsibility. Show less

LCG 360°Consulting and Emerald Concepts are management consulting firms specializing in corporate restructuring and development of firms in areas such as management, financial management, sales and marketing. I was responsible for Sales and Marketing consultations in e.g.:- BOMMA design (glassmaking)- OVUS a.s. (food industry) - Domestik (building industry) - LESY ČR, s.p. (wood-using industry)- KERTAK Nanotechnology (nanotechnology) / USA - Vodohospodářská a… Show more LCG 360°Consulting and Emerald Concepts are management consulting firms specializing in corporate restructuring and development of firms in areas such as management, financial management, sales and marketing. I was responsible for Sales and Marketing consultations in e.g.:- BOMMA design (glassmaking)- OVUS a.s. (food industry) - Domestik (building industry) - LESY ČR, s.p. (wood-using industry)- KERTAK Nanotechnology (nanotechnology) / USA - Vodohospodářská a obchodní společnost, a.s. (water management) - ČSAD Kyjov (transportation) - Šlágr TV (media) - Hector (sport centre & restaurant) - PAS NATURA (water management) Show less

Responsibility for the following departments (approx. 70 employees) - PR & Marketing department- Sales department (TV advertisement, sponsorship, online advertisement) - Internet/online department- Telexport (licensing CT programs) - Edice CT (publishing)- Teletext- Project Office - TV license fee department Main successes:- Founding of CT Publishing (Edice CT)- Essential increasing of CT incomes (new system of collection of… Show more Responsibility for the following departments (approx. 70 employees) - PR & Marketing department- Sales department (TV advertisement, sponsorship, online advertisement) - Internet/online department- Telexport (licensing CT programs) - Edice CT (publishing)- Teletext- Project Office - TV license fee department Main successes:- Founding of CT Publishing (Edice CT)- Essential increasing of CT incomes (new system of collection of fees)- Web CT in TOP 10 - Brand CT = sign among the most respected brands in the Czech Republic Show less

Preparation of new projects, project management and implementation. Creating budgets for proposed projects. Hiring new employees for projects. Implementation of new project into the structure of the Czech TV.Main successes:- Starting a new channel CT4 Sport- Transition to digital broadcasting- Project of restructuring and reorganization of Czech Television- First Multimedia project of Czech Television – serial “Vyprávěj”