Pavel Lozanov Email & Phone Number

Bulgaria

Sofia, Sofia City, Bulgaria

Sofia, Sofia City, Bulgaria

• Responsible for defining the strategic plan for the brand, including sales and marketing, product offer, and go-to-market strategyBogdar is a contemporary partywear brand made slowly and sustainably with the finest.
• Set and oversaw the short- and long-term strategic direction of the brand turning Bogdar into the top-of-mind sustainable party wear brand
• Owned the brand’s P&L: took capital allocation decisions and tracked cash flows
• Developed go-to-market strategy for Europe, US, and Russia resulting in revenue increase of 150% YoY
• Defined and supervised the execution of the marketing and communications plan delivering brand consistency throughout all channels
• Handled the development and implementation of marketing strategies to drive conversion and increase customer loyalty through digital, social, and physical activations

Dubai, United Arab Emirates

• Consulted brands from various industries on positioning, go-to-market, and business development
• Created and implemented effective go-to-market tools
• Defined a strategy to make brands more culturally relevant including positioning, tone of voice, and visual identity
• Advised on multichannel marketing strategies including – digital, social, CRM, affiliate, referral, etc.
• Optimized marketing budget allocation assuring best split per channel
• Collaborated on creating a… Show more Consulted brands from various industries on positioning, go-to-market, and business development

• Responsible for growth within existing and new business
• Set and developed a thorough client acquisition strategy considering the company’s strategic goals
• Was responsible for signing new business through both physical and digital channels including in- and out-bound reach
• Drove sales and grew revenue within existing accounts by obtaining a thorough understanding of the partners’ needs and requirements
• Developed a sales plan for each client maximizing resource allocation… Show more Responsible for growth within existing and new business
• Developed a sales plan for each client maximizing resource allocation and ROI

Sofia, Bulgaria

• Responsible for marketing, expansions, and activations
• Designed and implemented a strong marketing plan including digital and physical campaigns, retail activations and celebrity endorsements
• Steered all marketing channels (digital, social, content, CRM) towards a consistent brand positioning and messaging
• Responsible for identifying growth opportunities within existing and new product categories – leading the launch of a new womenswear and a sportswear line
• Collaborated… Show more Responsible for marketing, expansions, and activations
• Collaborated with agencies on the media buying and planning process

Associate on the project ‘Selection of Independent Evaluator of Operational Program ‘Transport’ 2007-2013 (OPT)’. Developing and executing business strategy, Data management; KPIs identification and measurement; Allocation of investment; Market analysis and research.

Msc Marketing Management

Study Tour, The Luxury And Fashion Business

Bsc Politics With International Relations

Zeugnis Der Allgemeinen Hochschulreife