Pavel Lozanov Email & Phone Number

Bulgaria

Sofia, Sofia City, Bulgaria

Sofia, Sofia City, Bulgaria

Responsible for defining the strategic plan for the brand, including sales and marketing, product offer, and go-to-market strategyBogdar is a contemporary partywear brand made slowly and sustainably with the finest fabrics and forward designs. Distributed globally and worn by celebrities such as Christina Aguilera, Katherine Zeta Jones and Maye Musk, Bogdar is proudly the only fashion brand combing partywear and sustainable eco practices.www.bogdar.com… Show more Responsible for defining the strategic plan for the brand, including sales and marketing, product offer, and go-to-market strategyBogdar is a contemporary partywear brand made slowly and sustainably with the finest fabrics and forward designs. Distributed globally and worn by celebrities such as Christina Aguilera, Katherine Zeta Jones and Maye Musk, Bogdar is proudly the only fashion brand combing partywear and sustainable eco practices.www.bogdar.com www.instagram.com/bogdar_official• Set and oversaw the short- and long-term strategic direction of the brand turning Bogdar into the top-of-mind sustainable party wear brand• Owned the brand’s P&L: took capital allocation decisions and tracked cash flows• Developed go-to-market strategy for Europe, US, and Russia resulting in revenue increase of 150% YoY• Defined and supervised the execution of the marketing and communications plan delivering brand consistency throughout all channels• Handled the development and implementation of marketing strategies to drive conversion and increase customer loyalty through digital, social, and physical activations• Oversaw hiring, training and coaching people• Spearheaded the company’s B2B strategy ensuring optimal commercial plan per market/client• Managed top-tier key account clients securing high growth and maximum ROI• Determined KPIs for measuring company-wide results Show less

Dubai, United Arab Emirates

Consulted brands from various industries on positioning, go-to-market, and business development• Created and implemented effective go-to-market tools• Defined a strategy to make brands more culturally relevant including positioning, tone of voice, and visual identity• Advised on multichannel marketing strategies including – digital, social, CRM, affiliate, referral, etc.• Optimized marketing budget allocation assuring best split per channel• Collaborated on creating a… Show more Consulted brands from various industries on positioning, go-to-market, and business development• Created and implemented effective go-to-market tools• Defined a strategy to make brands more culturally relevant including positioning, tone of voice, and visual identity• Advised on multichannel marketing strategies including – digital, social, CRM, affiliate, referral, etc.• Optimized marketing budget allocation assuring best split per channel• Collaborated on creating a detailed sales plan and a winning pricing strategy ensuring optimal market fit• Analyzed brands’ P&Ls and forecasted sales growth• Partnered with external marketing agencies to harvest consumer data and insights Show less

Responsible for growth within existing and new business• Set and developed a thorough client acquisition strategy considering the company’s strategic goals• Was responsible for signing new business through both physical and digital channels including in- and out-bound reach• Drove sales and grew revenue within existing accounts by obtaining a thorough understanding of the partners’ needs and requirements• Developed a sales plan for each client maximizing resource allocation… Show more Responsible for growth within existing and new business• Set and developed a thorough client acquisition strategy considering the company’s strategic goals• Was responsible for signing new business through both physical and digital channels including in- and out-bound reach• Drove sales and grew revenue within existing accounts by obtaining a thorough understanding of the partners’ needs and requirements• Developed a sales plan for each client maximizing resource allocation and ROI• Made sure that sales targets are met and products are delivered to customers in a timely manner • Worked on providing accurate and detailed plans and forecasts on customer performance• In charge of each client’s P&L account Show less

Sofia, Bulgaria

Responsible for marketing, expansions, and activations• Designed and implemented a strong marketing plan including digital and physical campaigns, retail activations and celebrity endorsements• Steered all marketing channels (digital, social, content, CRM) towards a consistent brand positioning and messaging• Responsible for identifying growth opportunities within existing and new product categories – leading the launch of a new womenswear and a sportswear line• Collaborated… Show more Responsible for marketing, expansions, and activations• Designed and implemented a strong marketing plan including digital and physical campaigns, retail activations and celebrity endorsements• Steered all marketing channels (digital, social, content, CRM) towards a consistent brand positioning and messaging• Responsible for identifying growth opportunities within existing and new product categories – leading the launch of a new womenswear and a sportswear line• Collaborated with agencies on the media buying and planning process• Oversaw marketing budget and made sure of monthly estimate accuracy• Launched brand’s ecommerce channel and collaborated with external agents to develop and execute an activation strategy• Managed new store openings and ensured the correct implementation of the defined VM guidelines• In change of training and coaching store staff• Handled the execution of the creative content including campaigns, editorials and videos Show less

Associate on the project ‘Selection of Independent Evaluator of Operational Program ‘Transport’ 2007-2013 (OPT)’. Developing and executing business strategy, Data management; KPIs identification and measurement; Allocation of investment; Market analysis and research.

Msc Marketing Management

Study Tour, The Luxury And Fashion Business

Bsc Politics With International Relations

Zeugnis Der Allgemeinen Hochschulreife