Pavel Maskaljun Email & Phone Number

Berlin, De

Berlin, Germany

AI-powered skin and hair analysis software for brands, retailers, and institutes. Developed as a B2B SaaS solution, enables businesses to provide tailored analyses and personalized customer interactions.

Berlin, Germany

Orchestrated comprehensive assortment strategies, spanning both local and international markets. Ensured sustainable long and short-term growth, effectively driving profitability and bolstering the brand's market presence. Elevated strategic partnerships.

Warsaw, Mazowieckie, Poland

Luxe division ManCom member / HUB Leadership TeamStrategized, implemented, and monitored American Indie Brands' business growth, overseeing brand marketing, distribution, and team management.Held full P&L accountability, managing 12 stores, 4 wholesale channels, and direct/indirect E-commerce channels.Represented Luxe division in ManCom and HUB Leadership Team, contributing to brand presentations, training, and strategic planning.

Warsaw, Poland

Elevated Kiehl's skin care position in Poland and Baltics through strategic growth initiatives, new store openings, and e-boutique acceleration.Led a team of six talents, achieving "Best Digital Marketing Campaign" award by Golden Arrow.Oversaw like-4-like growth, new distribution channels, and digital acceleration, fostering brand's visibility and customer engagement.www.kiehls.pl, www.kiehls.comIG: @kiehlspolska, @kiehlsestonia, @kiehlslatvia, @kiehlslithuania

Riga

Maintaining leading position of Giorgio Armani Beauty in Baltic countries while growing the business through expansion of distribution, trade animations, eventing and e-commerce.Continues expansion of Kiehl's with new store openings and management of social media accounts, trade animations in stores and department stores, eventing and product launches in Baltic countries.

Accelerating brands growth through trade and PR activation in addition to new POS openings. Launching retail as new distribution channel for L'Oreal in Baltic countries.- Market and Competition Analysis- New Point of Sales Openings (Event Management)- Product Launches (developing media briefs, defining consumer target group, price positioning, distribution channels, sales forecast, P&L)- Social Media Management (local accounts)- Marketing and Trade Plan Management-… Show more Accelerating brands growth through trade and PR activation in addition to new POS openings. Launching retail as new distribution channel for L'Oreal in Baltic countries.- Market and Competition Analysis- New Point of Sales Openings (Event Management)- Product Launches (developing media briefs, defining consumer target group, price positioning, distribution channels, sales forecast, P&L)- Social Media Management (local accounts)- Marketing and Trade Plan Management- Monthly Marketing and Commercial Presentations - Yearly Budget Presentations- Adopting Marketing and Visual Materials - Novelty Presentation to Clients and Sales- Eventing and Retailtainment Show less

- Implement brand/category strategy to countries- Implement new product launches and foster growth of pillar products- Adapt Maybelline advertising materials to countries- Consolidate market and consumer data- Develop consumer insights- Guide and manage countries to ensure implementation of promotional and marketing plans- Manage budget and sponsorships

Eastern Europe

Shaping the image of fashion designer brand through image campaigns and communication.- Planning and execution of marketing plan in Baltic countries- Retail trade calendar planning and following - Yearly budgeting and cost control - Image campaign management - Trade marketing - Loyalty program development - Email marketing management - Marketing department work stream coordination- Capsule collection marketing and management

Planning and execution of strategy and marketing campaigns – Planning and constant monitoring of yearly marketing budgets – Internal and external communication management – web page and microsite management and marketing – Marketing support of retail and direct sales – Trade marketing - Marketing research ordering, analysis and adjustment to marketing plan – External suppliers management (media agencies, advertising agencies, PR companies etc.) – Reporting to headquarters on marketing… Show more Planning and execution of strategy and marketing campaigns – Planning and constant monitoring of yearly marketing budgets – Internal and external communication management – web page and microsite management and marketing – Marketing support of retail and direct sales – Trade marketing - Marketing research ordering, analysis and adjustment to marketing plan – External suppliers management (media agencies, advertising agencies, PR companies etc.) – Reporting to headquarters on marketing campaigns and results. Show less

: - Assist in reporting and managing all external suppliers (Media agencies, advertising agencies, printing houses, production companies, etc.) - adaptations of Central Marketing campaigns as well as locally initiated campaigns (Planning, setup, execution, reporting, analysis and evaluation) –Assist in securing an internal flow of information about Viasat campaigns to all affected parties like sales, customer service, TV3 channel and web – Assist in optimizing the exposure of the Viasat… Show more : - Assist in reporting and managing all external suppliers (Media agencies, advertising agencies, printing houses, production companies, etc.) - adaptations of Central Marketing campaigns as well as locally initiated campaigns (Planning, setup, execution, reporting, analysis and evaluation) –Assist in securing an internal flow of information about Viasat campaigns to all affected parties like sales, customer service, TV3 channel and web – Assist in optimizing the exposure of the Viasat platform through all available MTG cross promotion channels. Show less

- Client portfolio Management- organizing marketing and promotional events - preparation of marketing materials - Budget planning and execution

Masters In Fashion Management, Business, Management, Marketing, And Related Support Services

Activities and Societies: Luxury and Fashion Club

Master Of Business Administration (Mba), International Marketing

Activities and Societies: Entrepreneurial Club Final Thesis: RELATIONSHIP BETWEEN CUSTOMER LOYALTY AND REVENUE OF RETAIL FASHION BRAND

Bachelor, International Business Administration

Final Thesis: The ability to cope with radical and incrimental innovations through ambidextrous design.

Bachelor Of Business Administration (Bba), International Business Administration

Activities and Societies: Luxury and fashion Club

Master'S Degree, Luxury And Fashion Management