Pavel Rulev

Pavel Rulev Email and Phone Number

Manager, People & Culture at IKON TYRES @ IKON TYRES
Инженерная улица, 17, Алматы,050047,Kazakhstan
Pavel Rulev's Location
St Petersburg, St Petersburg City, Russia, Russian Federation
Pavel Rulev's Contact Details

Pavel Rulev work email

Pavel Rulev personal email

n/a
About Pavel Rulev

I’m an HR professional with 20+ years of experience in various areas of People & Culture Management and End-to-End Employee Experience in both national and international companies. My key goal has always been to implement win-win solutions for both an employer and employees, where the former gets an engaged, motivated, and highly efficient and effective team and the latter achieve their personal goals in career and self-development while working with top employers. Those ‘solutions’ often imply lots of projects, initiatives, and activities, often culture transformation, and I’m happy to be part of many of them.My key areas of expertise are:Employer Branding (together with Talent Acquisition & On-Boarding): I’m a certified Employer Branding Professional, graduated from The Employer Branding Academy that is provided by Universum, the global leader in Employer Branding. I led and took part in various employer brand related projects starting from building everything from scratch and ending with employer brand health check-ups and upgrading existing EVPs. I was lucky enough to learn from two key gurus in Employer Branding: Richard Mosley and Brett Minchington, and I keep following their ideas and apply them in my practice.Employee Engagement & Corporate Culture: over the last 15 years I’ve been managing employee engagement programs based on various engagement methodologies, as well as culture transformation and values re-positioning projects.Employee Communications: it is where I started my career back in late 20th century, and I could talk a lot about building employee communications, but I limit myself to one key thing: 99% of our problems are due to bad communications. Will be glad to discuss it with you.Learning & Development, Talent & Knowledge Management: although this is a relatively new area for me, I’ve already got a chance to lead such projects like implementation of new learning experience space, competency model review, 360 degrees evaluation, talent review and development.Compensations & Benefits and Performance Management: I managed those areas in Nokian Tyres Russia&Asia, including total rewards, job architecture, salary reviews and surveys, STI and LTI programs, Workday operations, performance management system, annual performance review process from goal setting to bonus payment, planning, budgeting, and forecasting etc.

Pavel Rulev's Current Company Details
IKON TYRES

Ikon Tyres

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Manager, People & Culture at IKON TYRES
Инженерная улица, 17, Алматы,050047,Kazakhstan
Website:
ikontyres.com
Employees:
24
Pavel Rulev Work Experience Details
  • Ikon Tyres
    People And Culture Manager At Ikon Tyres
    Ikon Tyres Apr 2023 - Present
    St Petersburg, St Petersburg City, Russia
    People & Culture Manager of IKON TYRES, former Nokian Tyres Russia, which became part of Tatneft Group and part of Tyre Business Division of PJSC Tatneft.Manage People & Culture Team responsible for the following areas in the end-to-end employee experience:• Employer Branding, Talent Acquisition and On-boarding• Rewarding, Compensation and Benefits• Performance Management• Learning and Development, Knowledge Management• Talent Development and Talent Management• Corporate Culture and Employee Engagement• Employee Communications and Corporate Events• Change Management• Inventiveness Activity
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  • Nokian Tyres Plc
    People And Culture Manager
    Nokian Tyres Plc Sep 2020 - Jul 2023
    St Petersburg, St Petersburg City, Russia
    Manage People&Culture Team responsible for the following areas in the end-to-end employee experience:- Employer Branding, Talent Acquisition and On-boarding- Compensations and Benefits- Performance Management- Learning and Development, Knowledge Management- Talent Development and Talent Management- Corporate Culture and Employee Engagement- Employee Communications and Corporate Events- Change Management- Inventiveness Activity
    View
  • Nokian Tyres Plc
    Organizational And Employee Development, Internal Communications Manager
    Nokian Tyres Plc Aug 2019 - Sep 2020
    Russian Federation
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  • Nokian Tyres Plc
    Organizational Development, Employer Brand Promotion And Talents Manager
    Nokian Tyres Plc Jun 2019 - Aug 2019
    Russian Federation
    View
  • Gazprom Neft
    Employer Branding Manager
    Gazprom Neft Oct 2016 - Jun 2019
    St Petersburg, St Petersburg City, Russia
    • Define and implement employer brand strategy and its alignment with the company’s brand, HR, and marketing strategies• Provide for an efficient employer brand management process and key KPIs achievement• Carry out internal and external employer brand perception surveys by key audiences, analyze benchmarking data and work out improvement plans to become a top-employer for the team• Build the company’s EVP in the greater system of corporate culture (vision, mission, values), HR management system, and internal and external communications based on candidate/employee perception and lifecycle; define gaps and improvement actions• Define guidelines for employer brand communication through internal and external channels, develop and manage employer brandbook• Define the employer brand KPIs, measure EVP Index and employer brand perception by key audiences• Educate ‘employer brand ambassadors’ and include them in the process of employer brand management • Implement EVP and employer branding initiatives in HR management processes (attraction, recruitment, onboarding, T&D, C&B, performance management, retention, motivation, engagement)• Manage graduate recruitment and all graduate activities with universities and colleges• Improve employer brand attraction and recruitment activities (channels) for key target audiences• Took part in corporate culture transformation project to introduce new mission, vision, values and leadership modelKey awards:• Universum ‘Top-5 employer brands in Russia’ in 2016, 2017 and 2018• Randstad Award ‘Best Employer in Russia’ 2017 and 2018• Randstad Award ‘Best Employer for the youngsters aged 18-24’ in 2016 for specific graduate recruitment programs• HeadHunter Top-5 employer brands in Russia in 2016, 2017 and 2018
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  • Obi
    Head Of People Communications, Employee Engagement And Employer Branding
    Obi Jul 2012 - Sep 2016
    Moscow, Russian Federation
    • Manage people communications’ team to provide high level of awareness, engagement, and loyalty • Provide efficient top-down, bottom-up and horizontal communications • Maintain and strengthen employer brand• As a culture guardian, promote corporate culture, support company’s vision, mission, and values, foster a culture of belonging• Develop, introduce, and maintain new communication channels and tools like corporate portal, TV, corporate magazine mobile application, gamification• Manage and implement a large-scale Employee Engagement project (based on AON Hewitt methodology) throughout the year, integrate engagement in corporate culture, convert engagement into business results• Craft human-centered solutions that reduce attrition, improve efficiency, and increase sense of belonging and overall positive employee experienceKey achievements: • Employee engagement increase from 67% in 2011 to 91% in 2015. OBI Russia is the first retailer in engagement survey history in Russia to get into top-10 best employers for three years running and remain Best Employer in Retail. We got visible business results that can be calculated in rubles• ‘Best Employer in DIY 2013 & 2014’ received at Retailer Summit Russia and CIS 2013 & 2014• People attrition decrease project from 55% in 2012 to 36% in 2014 and increase staff loyalty (1st Prize HR Brand Award by HeadHunter, nomination ‘Capital City’) • HRBrand 2014 award for the ‘Winning Mentality’ project and implementation of corporate TV• HRBrand 2015 award for the ‘RetMan’ corporate e-learning game project • ‘Silver Threads-2014 and 2015’ corporate media national contest in nomination ‘Best digital-media: innovative solutions in corporate media communications’ for a mobile application to OBI LIFE corporate magazine and in nomination ‘Best corporate TV’ for implementation of corporate TV in OBI Russia • PROBA IPRA Golden World Awards 2015 in nomination ‘Corporate Media of the Year’ for OBI LIFE corporate magazine
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  • Tnk-Bp
    Head Of Corporate Communications
    Tnk-Bp May 2005 - Jul 2012
    Moscow, Russian Federation
    TNK-BP Businesservice (shared services center for TNK-BP Group)Develop and execute communications strategy in line with corporate goals and objectives Drive tactical delivery by communications team to strengthen visibility, reputation and recognition of TNK-BP Businesservice as Shared Services Center #1 in RussiaManage communications team Manage implementation of integrated communications program through broad range of public relations activities to increase awareness and enhance the organization's reputation and credibilityDevelop metrics to measure success and outcomes through communications audit (customer and employee satisfaction surveys), plan and implement follow-up actionsEnsure and control consistency with TNK-BP corporate visual standards, communication policies and proceduresProvide strategic guidance to regional branches; monitor and assist in execution of communications plan in the regionsBuild, maintain and foster relationships with external stakeholders and partnersCommunicate with professional community (non-profit institutions, NGOs, key partner organizations) and collaborate with peers both in Russia and abroad to exchange opinions, world best practices and market trends via roundtable discussions, expert panels, conferences, site visits etc. Establish TNK-BP Businesservice as the industry expert in Russia and Ukraine. Manage internal communications for 1700+ employees in Russia & Ukraine in collaboration with HR Dept to enhance employee engagement, awareness, loyalty, motivation and performance through leverage of various communication channels aimed at establishing TNK-BP Businesservice as ‘Top Work Place’ Develop and manage web- and social media communicationsLiaise with agency partners to provide assistance in various communications activitiesParticipate in major projects implemented both internally and externally with the parent company: Saratov Transactional Center, TNK-BP Businesservice-Ukraine, Group Financial Template Project.
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  • Accenture
    Head Of Interpreters' Group / Communications Manager
    Accenture Jan 2004 - May 2005
    Moscow, Russian Federation
    Manage translators/interpreters’ group (10 people)Develop and coordinate end-to-end translation process on the projectInterview candidates for translator/interpreter position for Moscow and regional officesDevelop procedure for ordering translation/interpreting services and translator’s job descriptionAssist in arranging regional project road-shows, ‘town-hall’ meetingsDesign and manage contents of monthly project digestDevelop and manage contents of project intranet site
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  • Mig Russian Aircraft Corporation
    Public Relations Specialist
    Mig Russian Aircraft Corporation Jun 2002 - Jun 2004
    Moscow, Russian Federation
    Prepare presentation/advertising materials (printed and video versions) about corporation and its products Communication with mass media (Russian and foreign) on subjects related to company’s activities: arrange special events for mass media (press conferences, site-visits), process mass media requests, prepare answers, comments, interviews, press-releases and other information materialsProvide for company’s participation in conferences, exhibitions, air shows and other mass events to attract attention of key audiencesProvide information for corporate siteCommunicate with external Russian organizations on issues related to sponsorship and charityParticipate in planning and budgeting activities of the DepartmentAssist in development of internal corporate materialsOrganize internal events aimed at increasing company’s internal image Provide communication with company’s foreign representative officesParticipate in development and roll-out of corporate culture and style (corporate identity)Provide for consistency with corporate standards, visual standards and company’s business protocol

Pavel Rulev Skills

Internal Communications Strategic Communications Public Relations Corporate Communications Event Management Strategy Management Employee Engagement Marketing Communications Crisis Communications Social Media Communications Planning Human Resources Integrated Marketing Employer Branding Media Relations Marketing Strategy Business Strategy Investor Relations Project Management Marketing Project Planning Press Releases English Corporate Social Responsibility Translation Services Reputation Management Communications Strategy Brand Management Intercultural Communication Translation Market Research Public Relations Skills Public Affairs Editing Budgets Marketing Management Retail Interpreting Proofreading Leadership Negotiation Consecutive Interpreting Simultaneous Interpreting Change Management Speech Writing Communication Performance Management Strategic Planning

Pavel Rulev Education Details

Frequently Asked Questions about Pavel Rulev

What company does Pavel Rulev work for?

Pavel Rulev works for Ikon Tyres

What is Pavel Rulev's role at the current company?

Pavel Rulev's current role is Manager, People & Culture at IKON TYRES.

What is Pavel Rulev's email address?

Pavel Rulev's email address is pr****@****-bp.com

What schools did Pavel Rulev attend?

Pavel Rulev attended Государственный Университет - Высшая Школа Экономики / State University — Higher School Of Economics, London School Of Public Relations (Lspr), Московский Государственный Лингвистический Университет (Мглу) / Moscow State Linguistic University, Fachhochschule Magdeburg.

What skills is Pavel Rulev known for?

Pavel Rulev has skills like Internal Communications, Strategic Communications, Public Relations, Corporate Communications, Event Management, Strategy, Management, Employee Engagement, Marketing Communications, Crisis Communications, Social Media, Communications Planning.

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