Pavel Rulev Email & Phone Number

St Petersburg, St Petersburg City, Russia

People & Culture Manager of IKON TYRES, former Nokian Tyres Russia, which became part of Tatneft Group and part of Tyre Business Division of PJSC Tatneft.Manage People & Culture Team responsible for the following areas in the end-to-end employee experience:• Employer Branding, Talent Acquisition and On-boarding• Rewarding, Compensation and Benefits• Performance Management• Learning and Development, Knowledge Management• Talent Development and Talent Management• Corporate Culture and Employee Engagement• Employee Communications and Corporate Events• Change Management• Inventiveness Activity

St Petersburg, St Petersburg City, Russia

Manage People&Culture Team responsible for the following areas in the end-to-end employee experience:- Employer Branding, Talent Acquisition and On-boarding- Compensations and Benefits- Performance Management- Learning and Development, Knowledge Management- Talent Development and Talent Management- Corporate Culture and Employee Engagement- Employee Communications and Corporate Events- Change Management- Inventiveness Activity

Russian Federation

Russian Federation

St Petersburg, St Petersburg City, Russia

• Define and implement employer brand strategy and its alignment with the company’s brand, HR, and marketing strategies• Provide for an efficient employer brand management process and key KPIs achievement• Carry out internal and external employer brand perception surveys by key audiences, analyze benchmarking data and work out improvement plans to become a top-employer for the team• Build the company’s EVP in the greater system of corporate culture (vision, mission, values), HR management system, and internal and external communications based on candidate/employee perception and lifecycle; define gaps and improvement actions• Define guidelines for employer brand communication through internal and external channels, develop and manage employer brandbook• Define the employer brand KPIs, measure EVP Index and employer brand perception by key audiences• Educate ‘employer brand ambassadors’ and include them in the process of employer brand management • Implement EVP and employer branding initiatives in HR management processes (attraction, recruitment, onboarding, T&D, C&B, performance management, retention, motivation, engagement)• Manage graduate recruitment and all graduate activities with universities and colleges• Improve employer brand attraction and recruitment activities (channels) for key target audiences• Took part in corporate culture transformation project to introduce new mission, vision, values and leadership modelKey awards:• Universum ‘Top-5 employer brands in Russia’ in 2016, 2017 and 2018• Randstad Award ‘Best Employer in Russia’ 2017 and 2018• Randstad Award ‘Best Employer for the youngsters aged 18-24’ in 2016 for specific graduate recruitment programs• HeadHunter Top-5 employer brands in Russia in 2016, 2017 and 2018

Moscow, Russian Federation

• Manage people communications’ team to provide high level of awareness, engagement, and loyalty • Provide efficient top-down, bottom-up and horizontal communications • Maintain and strengthen employer brand• As a culture guardian, promote corporate culture, support company’s vision, mission, and values, foster a culture of belonging• Develop, introduce, and maintain new communication channels and tools like corporate portal, TV, corporate magazine mobile application, gamification• Manage and implement a large-scale Employee Engagement project (based on AON Hewitt methodology) throughout the year, integrate engagement in corporate culture, convert engagement into business results• Craft human-centered solutions that reduce attrition, improve efficiency, and increase sense of belonging and overall positive employee experienceKey achievements: • Employee engagement increase from 67% in 2011 to 91% in 2015. OBI Russia is the first retailer in engagement survey history in Russia to get into top-10 best employers for three years running and remain Best Employer in Retail. We got visible business results that can be calculated in rubles• ‘Best Employer in DIY 2013 & 2014’ received at Retailer Summit Russia and CIS 2013 & 2014• People attrition decrease project from 55% in 2012 to 36% in 2014 and increase staff loyalty (1st Prize HR Brand Award by HeadHunter, nomination ‘Capital City’) • HRBrand 2014 award for the ‘Winning Mentality’ project and implementation of corporate TV• HRBrand 2015 award for the ‘RetMan’ corporate e-learning game project • ‘Silver Threads-2014 and 2015’ corporate media national contest in nomination ‘Best digital-media: innovative solutions in corporate media communications’ for a mobile application to OBI LIFE corporate magazine and in nomination ‘Best corporate TV’ for implementation of corporate TV in OBI Russia • PROBA IPRA Golden World Awards 2015 in nomination ‘Corporate Media of the Year’ for OBI LIFE corporate magazine

Moscow, Russian Federation

TNK-BP Businesservice (shared services center for TNK-BP Group)Develop and execute communications strategy in line with corporate goals and objectives Drive tactical delivery by communications team to strengthen visibility, reputation and recognition of TNK-BP Businesservice as Shared Services Center #1 in RussiaManage communications team Manage implementation of integrated communications program through broad range of public relations activities to increase awareness and enhance the organization's reputation and credibilityDevelop metrics to measure success and outcomes through communications audit (customer and employee satisfaction surveys), plan and implement follow-up actionsEnsure and control consistency with TNK-BP corporate visual standards, communication policies and proceduresProvide strategic guidance to regional branches; monitor and assist in execution of communications plan in the regionsBuild, maintain and foster relationships with external stakeholders and partnersCommunicate with professional community (non-profit institutions, NGOs, key partner organizations) and collaborate with peers both in Russia and abroad to exchange opinions, world best practices and market trends via roundtable discussions, expert panels, conferences, site visits etc. Establish TNK-BP Businesservice as the industry expert in Russia and Ukraine. Manage internal communications for 1700+ employees in Russia & Ukraine in collaboration with HR Dept to enhance employee engagement, awareness, loyalty, motivation and performance through leverage of various communication channels aimed at establishing TNK-BP Businesservice as ‘Top Work Place’ Develop and manage web- and social media communicationsLiaise with agency partners to provide assistance in various communications activitiesParticipate in major projects implemented both internally and externally with the parent company: Saratov Transactional Center, TNK-BP Businesservice-Ukraine, Group Financial Template Project.

Moscow, Russian Federation

Manage translators/interpreters’ group (10 people)Develop and coordinate end-to-end translation process on the projectInterview candidates for translator/interpreter position for Moscow and regional officesDevelop procedure for ordering translation/interpreting services and translator’s job descriptionAssist in arranging regional project road-shows, ‘town-hall’ meetingsDesign and manage contents of monthly project digestDevelop and manage contents of project intranet site

Moscow, Russian Federation

Prepare presentation/advertising materials (printed and video versions) about corporation and its products Communication with mass media (Russian and foreign) on subjects related to company’s activities: arrange special events for mass media (press conferences, site-visits), process mass media requests, prepare answers, comments, interviews, press-releases and other information materialsProvide for company’s participation in conferences, exhibitions, air shows and other mass events to attract attention of key audiencesProvide information for corporate siteCommunicate with external Russian organizations on issues related to sponsorship and charityParticipate in planning and budgeting activities of the DepartmentAssist in development of internal corporate materialsOrganize internal events aimed at increasing company’s internal image Provide communication with company’s foreign representative officesParticipate in development and roll-out of corporate culture and style (corporate identity)Provide for consistency with corporate standards, visual standards and company’s business protocol

Mba, Political And Business Communications

Diploma project: “Outsourcing as World Best Practice: Trends and Benefits in the World Financial Crisis, Image of Russia as Potential.

Education record

Course: An Integrated Approach to Public Relations

Ma, Interpreter And Specialist In Intercultural Communications (Enlgish, German)

Fachbereich Fachkommunikation

One-year student exchange program between Moscow State Linguistic University and Fachhochschule Magdeburg