Each month, Pavel offsets 0.3 tons of CO2 by funding The Wren Climate Portfolio on Wren.Join me:www.wren.co/join/pavelveret

- Led marketing team (6 team members) and processes- Created marketing dashboard with key metrics and monthly plans monitoring (Power BI)- Created unit economics model to calculate LTV and CAC limitations for digital Ads- Created Social Media strategy resulting in growth from 40k to 70k followers in 5 months

- Led marketing team (20 team members) and processes- Planed marketing budget, unit economics models, KPIs

- Built data collecting infrastructure with R, Microsoft Azure, and Data Pipeline service (”MyBI connect” — local Russian solution). Data sources: 30 Google Analytics accounts, 100+ digital ads accounts (Google Ads, Yandex.Direct, Facebook Ads, MyTarget), company’s internal database.- Created dashboards for founders, marketing specialists, and in-house marketing agency to provide business KPIs monitoring- Created ad-hoc reports for all the company departments as an everyday routine

Russian marketing agency working with strong Russian brands: Taxovichkoff, Gruzovichkoff, DostAyesvsky- Built marketing dashboards from scratch including ETL-process- Set up Google Analytics goals with Google Tag Manager- Set up Firebase events reporting for mobile App- Created ad-hoc reports for multiple companies