Pavel Yuriev Email & Phone Number

Our mission is to unlock the monetization potential of simple games and empower 3 billion of casual gamers show off their skills and win big.

Playoff is a gaming platform that merges top casual gaming mechanics, esports competitive spirit, and the true power of monetary incentives.

TaskieHusky is a gamified To-do & Productivity App for parents that helps motivate their kids to do daily chores, acquire positive habits, get self-organization skills, do their homework, and take responsibility. Give your child tasks and choose rewards. The app will do the rest.

Taley helps parents and kids read and create an interactive stories and tales together. Just answer a few questions and watch your child become the hero of an adventure. Use stories to teach lessons, or make bedtime routines fun for the whole family.

Barcelona, Catalonia, Spain

Social fitness app focused on habit formation for beginners in fitness and providing them with a personal workout plan, guided video exercises, community support, and a chance to get rewards for consistency.Responsibility — Everything: from market research and concept creation to pitching, team formation, product, and marketing management.Achievements — Launched on the Product Hunt and get 4th place in the Product of the day section, 6th on Product of the Week, and nominated to the App of the Year 2020. — iOS app with 25k users with CPI<1$; — 60% — organic share; — Beat average market Retention Rate benchmarks more than 2 times: Day1 = 50%; Day7 = 30%; Day30 = 17%; — Raised a $275k investment round from EU-based Tech Angel Investors.

Санкт-Петербург, Россия

Prototyping Team was an internal name. Our goal was the creation and market verification of product prototypes. It’s more like Lean Product Manager because my aim was to create the cheapest and the quickest way to find a product-market fit for our products.Responsibility- Taking part in the formulation of the product image.- Conducting problem-solving, decision-making, and expert interviews.- Designing and planning experiments for product validation.- Creating product prototypes.- Validation of prototypes by running marketing campaigns (mostly by Facebook and Google Ads).- Analyzing the experiment results formulation of product requirements.- Searching, validation, and cooperation with contractors.- Control of the budget of the department.- Taking part in Due Diligence venture projects.Results- About 8 products launched some of them are scaling now.- Gathered the pool of contractors and services for creating of the prototypes.- Organized the process of product market fit validation (request → planning → budget → approval → experiment → conclusion).- Digitized the budget of experiment production and came up with a system for evaluating the of projects efficiency.Working in Embria is an amazing period. I had to dive into different markets quickly and be creative in terms of testing our hypotheses. I've learned a lot here and the most important fact is that I've realized that I want to give it a shot with my own project.

Санкт-Петербург, Россия

I started my journey in Fotostrana as a marketing manager: I was engaged in increasing the conversion of landing pages, new creatives, and traffic channels. After 1.5 years I've started to lead the entire user acquisition department and helped to start attracting users for internal startups.Responsibility- Scaling of user acquisition to the product within the payback period of marketing costs less than 6 months.- Team formation: searching and selection, motivation, management (7 people).- Building a marketing analytics and attribution system.Results- We've attracted about 30M users to the main product during the whole time of my leading.- I've led the complete redesign of the main page and all landing pages for organic traffic.- I've made the prediction model of revenue, which helped us to increase UA spending by 1.5 times while maintaining ROMI.- In the new mobile product SweetMeet we reached out from scratch to 1.3M installs per month (15% organic traffic) in 6 months, with an average CPI=8 RUR (Russia, CIS, Latam, India, Italy, Spain, Portugal, UK, USA).- Launched the process of user research (Custоmer Development).- Implemented the process of motivating developers through a transparent task-scoring system.It was an eventful period. During this time the core product faced rises and falls. But most of all I'm proud of entering the new markets and scaling SweetMeet App. The key thing that I've learned from my work here is that I am interested in developing innovative products that are aimed to improve users’ lives.

Санкт-Петербург, Россия

Kavanga is an advertising network that gives webmasters a way to monetize their projects by showing ads to users. I started by attracting new webmasters to the network, but after a few months, I headed the CPA department.Responsibility- Attracting new customers and support for current ones.- Running campaigns and increasing the revenue of the department.- Team formation.- Development of an advertising interface for media buyers.Results- Increased the revenue by 2 times.- Built processes of user acquisition and hired 3 media buyers.After Kavanga, I've decided to dive in on the product side. There was no such opportunity on the agency side, so I accepted the Fotostrana offer to join their team.

Санкт-Петербург, Россия

I started my digital career by developing websites and SEO in a small studio on the outskirts of the city. I've learned there how to understand the business goals of my clients and design marketing solutions to achieve them.Responsibility- Attracting new customers via cold calls.- Websites wireframing.- Client support.- Regular reporting on the SEO promotion performance.Results- I've attracted about 20 new clients.- 90% of them worked with me regularly after the first sale.I left the company because I wanted to explore more complex marketing tools. But the company was aimed only to increase the number of customers.