A fully proprietary hotel booking product has been developed with multiple storefronts and all related business processes, replacing the previous lead generation model with booking.com.• Developed and adapted a strategy taking into account sanctions and market changes;• Achieved goals in terms of b2c (customer perspective: orders and conversions) and b2b (partner acquisitions, profitability);• Created a product from scratch, formed a dedicated team, established cross-functional processes within the team and across related departments, considering a team growth of 30 times: IT, marketing, analytics, design, support, etc.

Performance Group is a leader in the production, sale and delivery of ready-to-eat food sets with the brands Level Kitchen, Performance Food, My Food.My goal is to transform business processes from a marketing approach to a product approach for multiple growth and increase in revenue through changes.Results:- 2 times faster purchase decision making;- Increased conversion in the 1st order by 22% and by 39% for renewal;- Compensated for the deficit in revenue and orders, taking into account spring events in Russia;- We reduced the number of phone calls by sales team by 31% without reducing revenue.

Tada.team - Digital workspace to collaborate teams via messenger, tasks, video calls, meetings.My role in the company was creating and executing product development and positioning strategy to bring business to the breakeven and payback points.Results:- Achieved revenue growth of 18% month-to-month- Global integration on the target client according to the strategy - 38 thousand workplaces;- Decrease Churn rate of 1st month and monthly ones lowered to target values- Conversion from organic traffic exceeded paid traffic;

Rostelecom is one of the largest telecommunications companies in Russia and Europe, present in all segments of the telecommunications services market and related services.As part of the innovative Rostelecom team, I was responsible for the launch of new products and adaptation of existing solutions in the following areas: BIG DATA, ML, Video and Voice recognition, HR-Tech, FinTech, RPA, AdTech, and other.The major target is to create an ongoing process of searching, testing and sale process of various solutions as part of ecosystem for customers: R&D, Discovery, Delivery and Growth.Results:- 20 new products were released (6 times more than last year);- Revenue target exceeded by over 15% thanks to timely launches of in-demand products and accurate marketing- Significantly accelerated processes (from 1.5 years to 3 months) by automating actions and reducing human participation- Built cross-team interaction (30 people of their own and more than 200 adjacent ones)

My main task is to create a stable and predictable process for product development and identifying customer needs through user interaction and data in the international market.Results:- Highlighted the most priority streams by implementing new methodology for evaluating and validating hypotheses (HADI, JTBD, ICE scoring, Lean management, OKR, Change process).- Developed and approved the 3-year strategy for all products.- Formed the Growth team and increased revenue (ARPU + 14%), reduced churn rate (up to 4%) and improved conversion to new customers (39%).- Launched new Product “VDELE” for SOHO and B2C;- Developed a partner platform ready to White Label and quickly integration.Until December 2017, I was engaged in mobile applications. In 2018 I moved to an office in Latvia to develop an international project. In January 2019, I returned to the Russian Federation as a Department Director.

Development and growth partnership channel to work with partners and customers in Europe and Russia markers.Affect to all Dzinga products through a customer development and partners feedback.

Creation mobile apps as a new product for B2B and B2C clients.Increasing usage of Dzinga services by apps and partners integrations.

APPLAP is in-house digital production for external clients and creation of own products in various segments of the market.As the CEO, I was responsible for operational and strategic goals: attracting new clients, motivating and training the team, increasing revenue.Results:- EAPTEKA (now as SBER EAPTEKA) – Mobile application for the sale of medicines, accounting for medications and a marketplace for medical services.#1 in stores only by organic. At the end of 2016 MAU 400 thousand.- FLOVE – marketplace for flower shops in the Russia under an independent brand.Top-3 in the App Store for requests with buying flowers.To achieve the goals I divided the teams into 2 streams: development of commercial projects and the launch of our own startups with further monetization or sale.Commercial projects with direct clients (Perfetti Van Melle, Nespresso) and a lot of large advertising agencies (DDB, Ogilvy).

Medical E-commerce application to sell drugs in Russia (epateka.ru and piluli.ru)

The high level of the agency required fast speed of work on each of the projects without loss of quality.At the core of all projects was the implementation of a long-term strategy based on insights of customers.

Development of the company, communication with clients, findind right way to growth company revenue, involvement of development.

Responsible for B2B and B2C direction: make growth of company products and promote company brand as leader in online game market.

- Market research of advertising products with for adaptation new tools and media to increase advertising activity;- Design and production of advertising campaigns on the Internet, creating promotional materials;- Coordination of staff and contractors on various projects (VTB, VTB-24, Berlin-Chemie, Loreal, Reality show "Candidate" with Vladimir Potanin, telecast "Cleaning up", charity event "Russian Silhouette" and other)