Will write for food. A passionate editor, traveller and coffeeholic, Pavin generally loves people, except those who exclude chocolate from dessert menus.

As Content Manager, I wrote and edited medical-based articles, both for in-house and clients’ websites.

Job scope:- Research and assign articles to writers - Assign written articles to web editors to edit- Review edited articles for acceptable content and Headline & Excerpt, SEO, Meta description, tagging, category- Schedule edited articles for publishing- Supervise interns’ schedule and freelancers’ deadlines- Report on analytics daily, weekly and monthly- Monitor Google Analytics to recognise trends and topics that work- Monitor FB trends and involve self in social media networking- Liaise with PR/ Marketing personnel for feature/ giveaway opportunities- Attend selected media invites for potential publication of events/ press releases- Liaise with Facebook community manager with regards to output- Interview and write local stories for publication on the SG site

As part of the HoneyKids Asia team, I researched and wrote stories for online publication.

As a features writer, I wrote stories that reflected Cosmopolitan's brand. Cosmopolitan is one of the world’s most dynamic magazine brands.Responsibilities included:- Helming the Men, Love & Relationship, Sex and Health pages.- Sourcing for story ideas and interviewees, and coordinating photo shoots.- Writing lifestyle stories, and beauty and fashion advertorials.

• Write and edit local and international current affairs for the news bulletins that runs every half hour• Obtain stories from news wires and reporters’ pieces, gather sound bites to accompany stories

Responsibilities:-Led the development of content, ensuring consistency with business strategies, best practices, and brand guidelines.-Led the planning, definition, and implementation of the editorial strategy.-Developed the strategy for and implement content enhancements to the website to increase organic consumer traffic.-Worked with the team to develop, plan and schedule all content assets (website copy, marketing collaterals, campaign materials, videos, etc.), in partnership with appropriate internal stakeholders and outside vendors.-Assisted in the production of all corporate publications and communication materials including generating story ideas, copy writing, editing, and liaising with designers and printers.-Provided communications support to other departments within the organization.-Oversaw the quality of product copywriting and photography styling to achieve desired brand presentation online.-Continuously improved editorial quality, with recommendations for content solutions that expanded both the breadth and reach of content offerings.