Pavithra Vijayakumar Email and Phone Number

On-page and Off-page SEO: Hands on experience working with larger websites of 30K+ pages (Digital Magazines) across various sectorsFull-fledged keyword analysis using online seo tools and presenting recommendations sheet to the editorial teamOptimizing crawl budget via indexation, fixing long redirect chains, and fixing HTTP errorsOptimizing multi lingual website for crawl, index, and discoverability by search enginesDeveloping and presenting monthly traffic statistic reports to the client and managementHands on experience setting up and using Google Analytics to understand user acquisition, digital channels, audience behavior flow through the websiteHands on experience setting up GA tags using GTM Hands on experience using Google Search Console to measure website traffic, track performance, identify top search queries and fix crawl issuesHands on experience using Moz Pro to track website performance and fixing broken links and imagesHands on experience using Screaming Frog to extract and audit common SEO issues and getting them fixed to improve the quality of the websiteAnalyzing and disavow backlinks of low quality score that improves the overall domain authority of the sites

Content Marketing + On-page SEO:Full-fledged keyword analysis using online seo tools and incorporating them in the website content and blog postsDeveloped seo-friendly content for the technical blog posts that are in the length varying from 350 to 700 words, which resulted in the improved ranking of the website on the SERP (some in the top 10 of the SERP), which attracted visitors and clients to the websiteEstablished strong digital presence of the technical product by developing seo-friendly content for the websiteHands on experience in analyzing the seo aspect of the competitor’s website using online seo tools Hands-on experience on understanding and analyzing data from Google Analytics Email Marketing:Developed creatives and landing pages for the marketing campaigns using online tools like CanvaDeveloped contents for the creatives and collaboratively worked with the design team to get them converted to the required format Configuring and executing marketing campaigns using Email marketing tools like Mailchimp, and achieved new clients to the technical product