Responsibilities:● Developing online marketing strategy for Website “Livewire and Livelearn”● Performing digital campaign such as Search ad, display ad and social media ad with the monthly budget 1 lakh● Measure the performance of campaign and making sure to meet the organization objective● Doing email marketing by sending bulk email to all leads (Recent blog, technical updates, news, Offer)● Developing Content marketing strategy. Writing blog, repurposing content into infographics, presentation and videos.● Managing social media profiles (Facebook, LinkedIn, Twitter, Instagram) and increasing engagement and brand awareness.● Developing effective SEO strategy and make sure to rank the website for targeted keywords.● Converting leads into sales by doing remarketing, email marketing and phone calls.● Prepare monthly report based on analytic and adwords to management.Achievement :● Doubled the website traffic in one year.● Achieved 4 times revenue from leads generated through digital marketing

● Developing digital marketing strategy for client website● Perform Site analysis, On page optimization, Off page optimization ● Based on analysis improve and modify the strategies to effective result● Creating social media strategies that increase the engagement and brand awareness. ● Prepare monthly report based on analytic and ad-wards to management.● Reporting a campaign with the following metrics - Keywords, bounce rate, Display ad, ad copy.● Based on bounce rate and CPC changing the ad copy. Decreases the bounce rate by optimizing the landing page.● Optimizing website for more conversion based on analytic insights.● Developing content marketing strategy, analysing keywords to increase brand awareness.

● Performed Keyword Research for the project “Flood the internet”. The main aim of the project is to do CONTENT MARKETING for the company KEY DIFFERENCE● Assess link building opportunity and performed link building for the company KEY DIFFERENCE.