Pavitra Kumar Email & Phone Number

Inver Grove Heights, Mn, Us

Rochester, Mn

3 print runs in 2 years.Authored a non-fiction business book on Haldiram's, one of India's super brands. Published by Penguin Publishers in India, the book was among the top 200 books on Amazon.in.

St Paul

Official BloggerConsultant, Graduate Volunteer ConsultantsConsultant, Carlson Consulting EnterprisePeer Coach, Carlson Career Center

London, United Kingdom

Marketing Managed annual budgets of over $400k which included planning, scheduling and implementing of marketing plans for EMEA and APAC to incorporate corporate goals while localising content and activities to suit the needs of the different regions. Leveraged Kenshoo’s customer and partner relationships to generate increased interest in the Kenshoo products and drive greater engagement as measured by the increased delivery of relevant collateral and joint marketing opportunities. Delivered quality leads for Kenshoo through targeted efforts as measured by delivery in creased face time with qualified leads Implemented marketing automation campaigns for the EMEA and APAC markets to nurture leads by promoting knowledge share of content through webinars, white papers, events and other marketing initiatives using Eloqua. Single-handedly organised in-house events for prospects and clients in various formats from ‘Lunch and Learns’ to all day seminars with over 100 attendees with the objective of increasing brand awareness and also generating marketing qualified leads. Developed video and print assets around the events which were later pushed out via content marketing channels. Project managed translations for the company on a global scale to ensure messaging was localised and developed keeping in mind the specific target audiences and their cultural nuances.Public Relations Oversaw a tender process to identify a suitable global PR agency for EMEA and APAC and also developed a PR strategy for the company on a corporate as well as local level. Nurtured and built relationships with the trade and national press to increase Kenshoo’s global footprint. Also contributed bylines in Figaro and State of Search.

Net Media Planet is a specialist Paid Search Marketing Agency (No. 4 in the UK, Marketing Services Guide 2009, New Media Age) based in London. I handle Marketing, PR and Internal Communications for the company.

Absencecare is a B2B service company that helps client companies mainly in the manufacturing and distribution sectors to reduce their absence levels and costs. My responsibilities included:- Maintaining Public Relations for the firm- Production and distribution of the monthly newsletters, various press releases and information to the HR press.- Preparing tenders for tie-ups and partnerships- Working on Sales Force and maintained company accounts.

Delhi, India

CNN-IBN is a joint-venture in India between CNN and GBN (Global Broadcast News). It is currently one of the leading Indian English news channels in the country. My responsibilities included:- Writing, editing, packaging stories from news feeds.- Extracting appropriate stories and headlines for tickers- Monitoring news across networks for updates and new leads

Master Of Business Administration (Mba), Marketing & Strategy

Consultant, Graduate Volunteer Consultants Consultant, Carlson Consulting Enterprise Official Blogger, Full Time MBA Blog Student Peer.

Professional Diploma, Marketing

Ma, Media Management

Ba (Hons), Journalism

Activities and Societies: Part of college Street Plays Society and have won several first prize awards

Diploma, French