Responsible for external and internal communication of Aukro, Heureka, PayUSupervising PR team of 2 peopleShop of the Year CZ, SK - project management www.shoproku.cz

Management of PR & marketing communications – products launch, campaignsStrategy planning, budgeting, management of execution and effectiveness analyses of advertising and PR campaigns, events and sponsorship activitiesMain responsibilities:PR (product launch, corporate) Digital (own media, social media, bought media) ATL (brand image and sales supporting campaigns)Cooperation on strategy planning and execution of sales support activities (Retail, Independent distribution, Operator channels)Reporting to Head of marketing, Head of Comms, Head of digital (Central Europe) and General manager for CZ,SKManagement of external agencies (media agency, creative agency, PR agency, digital agency) Supervising 4 teams in agencies (12 people)

Management of PR & marketing communications – products launch, campaignsStrategy planning, budgeting, management of execution and effectiveness analyses of advertising and PR campaigns, events and sponsorship activitiesMain responsibilities:PR (product launch, corporate) Digital (own media, social media, bought media) ATL (brand image and sales supporting campaigns)Cooperation on strategy planning and execution of sales support activities (Retail, Independent distribution, Operator channels)Reporting to Head of marketing, Head of Comms, Head of digital (Central Europe) and General manager for CZ,SKManagement of external agencies (media agency, creative agency, PR agency, digital agency) Supervising 4 teams in agencies (12 people)

Agency focused on organizing of sports and music events, sport management and sponsorship, 360 degrees marketing for clientsFull marketing service for clientsDevelopment of clients campaign – creative vision + management of the campaign, coop with other client agencies Development of long term sponsorship strategy for clients (ideas, planning, budgeting, management, negotiation, presentations)Organization of music events – Nokia Monkey Business tour CZ+SK, Rihanna, Snoop Dogg, 50 Cent concerts – Prague CZOrganization of sports event – FMX (Freestyle Motocross) Prague, Ostrava, Bratislava CZ, SKSupervising team of 5 people (assistant, in house creative studio, production department)

Sponsorship manager for brands: AAA AUTO (used cars), General Automobil (new cars) and Česka Miss ( beauty pageant) - Marketing specialist, 2 years temporary project of MediaAction agency Development of sponsorship strategy of AAA AUTO for CZ, SK Responsibility for strategy of choosing “ the face of the company AAA AUTO”Event management – launch of new branches, Car fairs in CZ,SK, events with journalistsNegotiation conditions of cooperation with 3rd parties (CZ,SK ice hockey and football club, international agency etc.)Supervising team of 6 people (hostess, production team)