Founder and author of the first Czech fitness program focused on mothers with children.Licensed outdoor training, creation of a unique concept of exercise with strollers, training of new instructors.Fitness education aimed at women during motherhood.

Responsible for brand mkt communication, digital content strategy, social media and influencer´s collaboration. PPC, Social media marketing including paid campaing.Leading a team of 5 freelancers and mkt agency.Developing a SEO content strategy, coordinating authors of blog articles, updating existing content, building an editorial calendar, content promotion, identifying new content opportunities, monitoring organic website traffic etc. Search for new influencer collaborations.Production of filming campaigns.Coordinating CZ / SK / PL / DE content mutations.

Leading and managing commercial web content and social media (beauty/health business industry) for client Teta Drogerie a.s.Web and social media content managment. Creating monthly publishing plans. Direct emailings. Community managment. Creating social media post plan. Day-to-day social media execution.Proposing major digital KPIs and implement steps in order to reach them.Propose and supervise digital marketing solutions and tactics (such as SEM, SEO, affiliate, influencer mkt, etc.)Implement, manage and optimize mkt activities.Leading a team of 6 prossionals (text editors, photo editors, text corrector, external contributors).

Responsible for product launch and management future product cycle. I have developed, implemented and analyzed various marketing strategies and media used to market and promote our pharma products.Tracking and analyzing the performance of advertising campaigns, managing the marketing budget.

Responsible for the entire area of online marketing including social media, web content management, PPC campaign management, SEO.

Editorial and production work in a lifestyle magazine focused on a healthy lifestyle.- processing articles on the theme of healthy lifestyle, wellness, nutrition, etc.- shooting sports series with exercise- realization of reader makeovers- informing about fitness, health, diet news- creating advice with experts- execution of work in the magazine - ensuring all the photoshoot, communication with photographers, stylists, etc.

Public relations and communication manager of INFINIT wellness spa.Creation of marketing strategy and communication analysis for the INFINIT wellness spa chain network.- preparing a communication concept and strategy- communication with the media, creation of press releases and exclusive PR articles- building editorial cooperation with selected media- rebranding communication- web content managmentLeading a small team (about 5 people) of external collaborators

Responsible for complete media communication and brand advertising campaigns including fashion shows, special-events for business partners and the public. Professional consultation and consultancy in the field of regional marketing for business partners throughout the Czech Republic. Media spokesperson for the company.

PR communication of clients (including crisis communication). Visibility of selected company products / services to the public. PR articles for target titles.