Pavlina Georgieva Email & Phone Number

Sofia, Bg

Sofia City, Bulgaria

As a Brand Manager me and my team are responsible for various activities which increase brand awareness, recognision and reputation of all the main SoftUni' brands. Some of these key responsibilities are: - Creating and managing Brand management strategies; - SEO Content strategies and management; - Blog content strategies and management; - Video content strategies and management; - PR management; - Media relations management; - Online reputation management; - Setting and managing the implementation of monthly and yearly KPIs and OKRs; - Brand management team leading and developing.

Bulgaria

- SEO Content management and coordination; - Blog content management and monitoring; - PR content creation and distribution; - Media relations; - Content expert team leading.

Bulgaria

SEO optimization:- SEO strategy creation for each of the SoftUni's brands;- Research, analysis, selection and clustering of keywords and semantics relevant to the respective brand;- Planning, creating, editing and optimizing content, in collaboration with the Content team;- Link Building;- Technical SEO; work with Core Web Vitals - diagnosing and preparing assignments for Developers' Team;- SEO Monitoring - Tracking keywords positions in SERP; Organic visibility & CTR; SEO Conversions.- Competitors' analysis.CRO (Conversion Rate Optimization):- Research, monitoring and analysis of the user experience on key pages of the company's sites;- UX Research + collaboration with a UX expert to create designs and content that provide the most effective user experience and increase conversions.Work with tools like Google Search Console, SEMRush, Google Analytics, Yandex.Metrica and others.

Bulgaria

SEO and content planning; managing and training the authors' team; managing media's facebook pages; e-mail marketing: editing and planning weekly newsletters.

Sofia, Sofia City, Bulgaria

Keyword research; On page and Off page optimization; Content planning, creating and editing; Keywords positions monitoring via SEMrush.

Sofia

Web content creating for the company's blog platform - images plus text. Writing articles, including PR and SEO. Topics: Architecture and design, Decoration, DIY, Furniture, Home and garden guidelines, etc.

София

Websites content creating and editing; writing and editing internet PR articles; internet advertising solutions; marketing strategies and content creating for social media – facebook; translating EN-BG; BG-EN

София

Planning and implementation of marketing and publishing activities – effective appearance of the company in internet, including social media; papers, brochures; assistance in events preparations; writing and co-writing and editing of different publishing texts and presentations. Administrative activities – written description of each of the offered by the agency real estates, publishing of the offers in real estate portals and websites, together with actualization of the information when it is necessary; organizing of all the company’s documentation; maintaining of electronic database with all the offers and detailed information concerning their current status and development.

София

Preparing and applying of the advertising strategy of the company, copywriting, PR releases, events, website maintaining. Solutions for each product how it has to be announced, based on its target. Collaboration with graphic designers, printing houses.

София

Activities and responsibilities: Keeping of data base of current and attracting new customers. Preparing and sending offers, leading correspondence. Often communication it English – written and spoken.

София

Activities and responsibilities: I works with the participants during the castings in every town when Season 1 of Music Idol was organized – registration, coordination, processing of documentation, etc.

София

Activities and responsibilities: Writing of script texts for the show, together with other colleagues – shorts announcements, monologues, jokes, plays, promos, etc. During my occupation here I improved my facilities in text writing by definite topic, quickly, in determinate deadline, both with a team or self-dependant.

Варна

During the period 2000 - 2006 I have worked in Navigation Maritime Bulgare LTD, Varna, orriginally as an economist and later as an export organizer. My obligations were conected mainly to forwarding, shipping activitiesAt the same period between 2003 and 2005 I have worked as a volunteer in Fondation "Bukvite" as an editor, advertising and commercial agent. Then was the time I realised I feel more comfortable and useful in marketing and advertising activities, so I came up with the desision to approve my knoledge and skills in this area.

София

I have taken a participation in organizing and preparing of the publishing strategy of various events – books’ and author’s premiers, including the one of Anthology Bukvite – issued in CD Rom format and containing more than 2 000 of the best literary works included in website Bukvite. I have negotiated wit authors who later became clients of Publishing House Bukvite.