Misí Druhého kola je pomoct rodičům poslat dál/prodat už nepotřebné hračky, a to způsobem, který jim ušetří čas, energii a peníze, podpoří principy sdílené ekonomiky a přispívá k ochraně přírodních zdrojů a životního prostředí.🌍

Planning and managing overall digital strategy with focus on social media, planning and executing always-on communication as well as product campaigns, especially new product launches (for Huawei)Complete execution of online strategies and tactics building company brand awareness with focus on recruitment marketing (for Accenture)

Managing overall social communication of Dove brand and digital communication of Dove Skin Cleansings / Skin Care and Dove masterbrand in Czech Republic and Slovakia. In particular I was responsible for social media content, digital campaigns, website and microties, SEO.

Managing category and brand strategy in point of sale in order to carry out perfect execution of brand activites. Managing channel and customer specific activities. Responsible for perfect product launches and re-launches (e. g. Floga Gold, Hellmanns Delikátní). Responsible for competition monitoring (promotions, prices).

Driving and leading both Client´s and Tesco projects focused on key business areas (Range, Promotions, Loyalty and Category Insights). Delivering financial targets and developing new business opportunities.Key achievements: Exceeding 2012 turnover target, long term high scores in clients satisfaction surveys.Personal achievements: Driving several Client-Tesco business conferences with touchable results (category plans and their implementation), several case studies shared across DH worldwide.

Driving and building strong category plans between Client and Tesco through:- detailed understanding of Client´s business- building Client´s capability to work with Tesco sales data in order to grow Tesco shopper loyalty and sales.Working together with Clients to deliver high value projects to Tesco in 4 priority areas: Range and assortment, Promotions, Loyalty / Clubcard and Category Insights. Responsible for project implementation, tracking and measuring results and showcasing benefits through case studies.Key achievements - regular high score in Clients satisfaction surveys, delivered pilot projects in Promotions and Clubcard media, positive impact on Client´s revenue through implementation of Tesco customer insights, successfull case studies shared across top management.

Working with Category and Brand teams in order to deliver valuable category, brand and consumer insights. Managing business information, co-operating with 3rd parties to deliver best-in-class research & analyses projects. Seeking for new and innovative solutions for CMI and business partners in everyday business.

Individual research project management. Delivering valuable insights (market shares, markets development, competition and consumer trends) with focus on turning them into action. Full responsibility for Brand Audit process including facilitating. Communication and co-operation with research agencies (Nielsen, GFK, MillwardBrown). Budget and invoices administration in SAP.