Pavlo Ulytskyi Email and Phone Number
With 12+ years in marketing and 7 in media buying and social media, I've helped expand businesses across 10+ countries in the EU and Asia. My work on Meta and TikTok campaigns consistently delivers results, with an average ROI of 250% and up to 35% reduction in lead costs. Skilled in chatbot development on Facebook, Instagram, WhatsApp, and Telegram, I optimize workflows and build communities that drive 15% of total sales. Certified in creative strategy and media buying, I hold a Master’s in Marketing and am dedicated to impactful growth.
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Media Buyer | Facebook AdsPoehalisnami Aug 2019 - PresentKyiv, Kyiv City, Ukraine• Writes compelling ad copy and catchy slogans for campaigns based on brand and competitor research.• Designs high-CTR static and video ads using Canva, CapCut, and VN, resulting in a 15-25% CPA decrease• Executes creative tests, collects and analyzes data, and identifies trends and insights to achieve maximum ROI.• Oversees budget allocations, ensuring efficient resource use, helps to expand business in 5 countries• Develops messenger channels across 10 countries, generating 300+ leads daily and contributing 15% of total sales.• Builds Facebook and Instagram chatbots that save managers up to 4 hours daily.• Creates chatbots for event registration and management, with over 3,000 successful registrations in 2024.• Provides social media audits for franchisees, resulting in a 30% increase in leads. -
Media Buyer | Facebook AdsTarget Tigra Agency Nov 2017 - Aug 2019Kyiv, Kyiv City, Ukraine• Created 14 successful social media promotion strategies for clients in diverse niches, including travel, e-commerce, beauty, delivery, fashion, and auto repair.• Set up, optimized, and scaled marketing campaigns, achieving a 35% reduction in lead price for a key client.• Prepared detailed monthly performance reports, helping an e-commerce client achieve 12% annual growth.• Implemented Google Tag Manager and Google Analytics for a restaurant delivery client, improving website tracking and enabling 60% budget allocation to the Meta platform.• Trained and guided 4 junior managers, all of whom advanced to senior specialist roles.• Conducted 5–10 client consultations monthly, adding value and building strong client relationships.
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Marketing SpecialistPromaster Jun 2016 - Nov 2017Kyiv, Kyiv City, Ukraine• Managed social media accounts, achieving a 55% increase in audience growth.• Systematized weekly website updates to ensure consistent content refresh.• Managed email and SMS newsletters, contributing 5% of total leads.• Optimized the product photo-shooting process, reducing time spent by 20%.• Ran a giveaway contest, attracting 4 new B2B clients.• Enhanced showroom planning by creating three new expo areas to improve product display.• Organized two promotional events, attracting 215 participants and acquiring 16 new clients.• Coordinated participation in two annual exhibitions, achieving a 105% ROI afterwards.• Collaborated with influencers to create a printed annual calendar, resulting in three orders that covered production costs and generated additional profit.• Procured marketing services, achieving up to 10% budget savings.
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Junior ResearcherGfk - An Niq Company Nov 2012 - Feb 2016Kyiv, Ukraine• Prepared PowerPoint reports with a design that was highly praised by clients, leading to the adoption of my templates across the department.• Conducted structured data analysis in Excel, effectively reducing senior manager workload.• Performed additional analysis in SPSS and Data Table to enhance data insights for more informed decision-making.• Developed and edited surveys in alignment with client briefs to ensure precise data collection.• Supported the senior manager with daily tasks, contributing to overall team efficiency.
Pavlo Ulytskyi Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Pavlo Ulytskyi
What company does Pavlo Ulytskyi work for?
Pavlo Ulytskyi works for Poehalisnami
What is Pavlo Ulytskyi's role at the current company?
Pavlo Ulytskyi's current role is Media Buyer | Social Media Specialist — Facebook/Instagram Ads, Chatbots.
What schools did Pavlo Ulytskyi attend?
Pavlo Ulytskyi attended Kyiv National Economics University.
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