• Identified key bottleneck in our marketing model and gained approval from company management to lead a project to overcome it which is forecasted to increase sales revenue by 27%• Created, optimised and managed the Google Ads campaigns for each product line • Analysed SEM performance and created digestible reports to present to company management, outlining key areas for improvement and suggesting potential courses of action• Coordinated with global affiliates to ensure alignment of marketing activities to maximise brand exposure• Devised annual marketing plan based on past results and current market trends• Successfully onboarded and supervised 2 new recruits

• Coordinated a series of various nationwide below-the-line (BTL) activations to support the launch of a new line of Mastic liquor. • Co-authored a high-level business plan report that was presented to senior management regarding potential marketing opportunities for a soon-to-be acquired coffee brand.• Assisted in the organization of promotional activities for a variety of clients at nationally televised, annual Greek music awards.• Responsible for the introduction of new product codes to the company’s database using SAP.• Created tailor-made BTL activations for a large number of clients in Athens to promote a recently acquired Aperitif.

• Contributed in the above-the-line (ATL) "Back to school campaign" of a major computer firm in Greece.• Organised media coverage for a fundraiser of one of the firm's R&D clients.• Updated the firm's Journalists and Reporters database.