Dmitriy Pavlov Email & Phone Number

Abrau-Dyurso, Krasnodar, Russia

Moscow, Russian Federation

Main responsibilities:• Strategic planning of marketing activities.• Creating of marketing departnent: job descriptions and regulations, KPI, motivation system.• Creating a media plan and a budget for marketing activities.• Adaptation and localization of marketing strategy and communication platform from headquarters.• Planning of all marketing communications• Digital coordination - marketing, planning, analytics (SEO, contextual promotion, SMM, lidogeneratsiya… Show more Main responsibilities:• Strategic planning of marketing activities.• Creating of marketing departnent: job descriptions and regulations, KPI, motivation system.• Creating a media plan and a budget for marketing activities.• Adaptation and localization of marketing strategy and communication platform from headquarters.• Planning of all marketing communications• Digital coordination - marketing, planning, analytics (SEO, contextual promotion, SMM, lidogeneratsiya, analytics, content marketing).• Event marketing.• Development of sales channels. Support for e-commerce.• Preparing to launch online sales and delivery services.Results:• From the very beginning, the marketing department was established.• Commercial and marketing processes are built.• Increased visitor traffic and average check.• A number of successful events and campaigns were organized.• Launch of few collaboration and co-marketing projects with ELECTROLUX, FORTE VILLAGE and others. Show less

Moscow, Russian Federation

IT - startup in the field of sports services.Mobile application and online service for choosing sports activities and purchasing season tickets.Successful launch launched the project sportpriority.com from the very beginning as the Director of Marketing.Branding.Business-identity.Creating a communication platformMarket research and various audiences.Increase the network of partners.Creating a product and servicesCreation of sales and promotion… Show more IT - startup in the field of sports services.Mobile application and online service for choosing sports activities and purchasing season tickets.Successful launch launched the project sportpriority.com from the very beginning as the Director of Marketing.Branding.Business-identity.Creating a communication platformMarket research and various audiences.Increase the network of partners.Creating a product and servicesCreation of sales and promotion channels.Marketing research and analytics, web analytics.SEO, SMM, contextual advertising (Google, Yandex), ADV network Yandex and Google network, e-mail marketing, creating a referral program. Show less

Sochi

Development of projects in the field of HOSPITALITY: Hotel Complex - Bridge Resort 4 *, Hotel Bridge Family 3 *, Hotel Bridge Mountain Krasnaya Polyana 3 *, GC Bridge Mountain Villas. My main responsibilities are: • Building a marketing service (processes, job descriptions, recruiting, KPI, planning all areas of work, creating a motivation system, reporting); • Full administration of the work of the marketing department: 6 subordinates; • Managing the work of freelancers and outsourcing… Show more Development of projects in the field of HOSPITALITY: Hotel Complex - Bridge Resort 4 *, Hotel Bridge Family 3 *, Hotel Bridge Mountain Krasnaya Polyana 3 *, GC Bridge Mountain Villas. My main responsibilities are: • Building a marketing service (processes, job descriptions, recruiting, KPI, planning all areas of work, creating a motivation system, reporting); • Full administration of the work of the marketing department: 6 subordinates; • Managing the work of freelancers and outsourcing companies; • Strategic planning, development and launch of tourism products; • Full coordination of advertising activities (media planning, creation and implementation of advertising campaigns, development and production of promotional materials). • Branding: creation and development of trade marks (logo, identity, communication platform). • Digital-marketing: SEO, SMM, contextual advertising, online display advertising, content management, creation and development of the site. • Web analytics: Google analitycs, Yandex metric. • Coordination of PR activities. • BTL - activity, brand presentation at international forums and exhibitions. • Creation of new digital sales channels, increase in direct sales. • Creating and maintaining a loyalty program. Results: • TripAdvizor Award: "Travellers choice" 2015, 2016,2017 - in TOP 3. • "RUSSIAN HOSPITALITY AWARDS" - Finalist of the award. • Award "Best All Inclusive Hotel" of Sochi. • Effective tourist products have been created, which have no analogues in Russia. • established a marketing department. • The traffic increased 10 times, the site occupies a leading position on popular tourist portals and most popular travel web-sites. Show less

Sochi

Main responsibilities: • Strategic planning for project development; • Creation of short-term and long-term marketing plans; • Creating a marketing department; • Management of the hotel brand; • Preparation of a marketing plan; • Creation of new tourist products; • Full support of advertising activities: media planning, creation and implementation of advertising campaigns, creation and production of promotional materials). • Coordination of design creation • Digital-marketing: SEO, SMM… Show more Main responsibilities: • Strategic planning for project development; • Creation of short-term and long-term marketing plans; • Creating a marketing department; • Management of the hotel brand; • Preparation of a marketing plan; • Creation of new tourist products; • Full support of advertising activities: media planning, creation and implementation of advertising campaigns, creation and production of promotional materials). • Coordination of design creation • Digital-marketing: SEO, SMM, contextual advertising, media advertising, creation of landing pages, technical support of the site. • Creating a loyalty program, integrating, supporting processes. Results: • The hotel «Bridge Resort» is recognized as one of the best hotel in Russia and winner of Travelers Choise Award by TripAvisor: • Increase in the share of direct sales from 4% to 21%: • The rating on booking.com has been increased from 8 to 8,9: • Increased ADR more then 48%: • New unique touristic products have taken a share of 96% of sales: • Launch of new website. • Increased traffic by 10 times, the site takes a leading position on popular tourist portals and directories. • The winner of "Travellers choice" by TripAdvizor at 2015, 2016 and 2017. • Finalist of the award "RUSSIAN HOSPITALITY AWARDS". • Award "The Best All inclusive hotel in Sochi" by Touristic State Agency. Show less

Russia Federation

Main responsibilities: • Administration of the work of the marketing department. • General coordination of all directions of the department: PR, Digital marketing, BTL, Advertising campaigns, marketing activities. • Participation in strategic and operational management. • Development of new products. • Marketing research and analytics. • Development of a trademark, creation of a communication platform. Results: • Increase sales in accordance with the plan. • The… Show more Main responsibilities: • Administration of the work of the marketing department. • General coordination of all directions of the department: PR, Digital marketing, BTL, Advertising campaigns, marketing activities. • Participation in strategic and operational management. • Development of new products. • Marketing research and analytics. • Development of a trademark, creation of a communication platform. Results: • Increase sales in accordance with the plan. • The marketing department is built: structure, KPI, motivation system; • Co-branding programs have been successfully launched with key companies in the travel industry; • The launch of the "digital marketing" direction; • New products for the travel market and promotion programs have been developed; • Research was carried out to review the market, segmentation, analysis of the structure of the client portfolio; • Successfully implemented a number of expo-projects, incl. and abroad. • Created advertising materials for the company's commercial structure (b2b, b2c). Show less

Новосибирская Область, Россия

• General Management of the Marketing Department.• Coordination of the advertising activities of the Holding companies: 8 business lines, 4 trade marks (branding, development of advertising materials, advertising campaigns, interaction with the media).• Marketing planning, strategic planning for business projects.• Budgeting of marketing activities.• Organization of negotiations with media agencies and media.• Realization of all marketing activities.• Development of… Show more • General Management of the Marketing Department.• Coordination of the advertising activities of the Holding companies: 8 business lines, 4 trade marks (branding, development of advertising materials, advertising campaigns, interaction with the media).• Marketing planning, strategic planning for business projects.• Budgeting of marketing activities.• Organization of negotiations with media agencies and media.• Realization of all marketing activities.• Development of sales channels.• Providing promotional materials for all units of the Holding.• Coordination of digital marketing, website development.• Development of a communication platform for the brand.• Conducting marketing research and analysis.• Development of new products.Results:• Successfully built a marketing structure that serves 26 companies operating in 8 different business areas.• Products for the b2c security market have been developed.• A new business line "SPAS AUTO" has been launched.• A repositioning campaign for the Holding was developed and implemented, as well as a number of advertising campaigns for the b2b and b2c markets.• Planned sales growth of b2b and b2c - segments. Show less

Новосибирская Область, Россия

creation of a marketing strategy, the development of sales channels, providing promotional and ADV activities (development of promotional materials, advertising campaigns, media relations), coordination of joint marketing projects with vendors - the world leaders in IT, support of marketing information systems in the company. In submission of 11 people.Achievements: increase volume contracting by 20% after optimization of the primary sales channel. Developed job… Show more creation of a marketing strategy, the development of sales channels, providing promotional and ADV activities (development of promotional materials, advertising campaigns, media relations), coordination of joint marketing projects with vendors - the world leaders in IT, support of marketing information systems in the company. In submission of 11 people.Achievements: increase volume contracting by 20% after optimization of the primary sales channel. Developed job descriptions. Successfully conducted a number of PR - projects improving the marketing status of the leading international vendors: Microsoft, IBM, Xerox, Canon, Kaspersky Labs, Hewlett-Packard, CICSO, and others. Show less

Новосибирская Область, Россия

Main responsibilities:Strategic planning of marketing activities, budgeting;General management of marketing department (9 people);Management of marketing research processes;Sales development;Planing and implementation of BTL activities: expo-events, exibitions, forums, etc.Management of all avertising processes: creation and implementation of ADV campaigns, media planning, media relations.Achievements: - increase in sales by more than 31%. - increin sales… Show more Main responsibilities:Strategic planning of marketing activities, budgeting;General management of marketing department (9 people);Management of marketing research processes;Sales development;Planing and implementation of BTL activities: expo-events, exibitions, forums, etc.Management of all avertising processes: creation and implementation of ADV campaigns, media planning, media relations.Achievements: - increase in sales by more than 31%. - increin sales by more than 11%. - top-of-mind - 82%. - The creation and launch of CRM - system - Successful implementation of a number of research projects (complex market research: the competitive environment, consumer behavior monitoring of background information, assessment of the effectiveness of marketing activities; - Implementation of marketing information system in the enterprise, optimizing the strategic planning process (based on the developed MIS);- Development and launch of new products;Participation in the specialized marketing conferences of federal and international levels, development and protection strategies to promote at the international level. Show less