Paul Williams Mcim Email & Phone Number

Cannock, Gb

Birmingham, England, United Kingdom

Birmingham, United Kingdom

Strategic client lead for multiple multinational clients in both a B2B and B2C environment. Providing strategic and creative support to clients, enabling them to meet key business objectives. Project managing and engaging with key stakeholders across a range of global programmes and campaigns Key responsibilities ● Financial planning, forecasting and budget control● Website planning, development and project managing● Development of strategies and proposals for existing clients and new business pitches● Direct the creation and implementation of integrated campaigns● Managing the work, and performance of team members.● Multi channel campaign planning and development● Presenting to key stakeholders at board level

Wolverhampton, United Kingdom

Working with the Goodyear Dunlop Central Brand teams to develop and deliver multi-channel B2B and B2C campaigns. Providing “Sell in” material to wholesales to define the products features and benefits, enabling them to promote the products to the end customers, through a range of integrated ATL and BTL campaigns. With the aim of providing key reasons to purchase the product with the aim of increasing sales and brand loyalty. Proactively offering strategic proposals to the client to support their business aims, and providing new opportunities for both the client and the agency. Key responsibilities • Developing good working partnerships with fellow agencies • Briefing creative, media, digital and production teams• Presenting creative concepts and strategies to clients and third parties• Delivering communications that were on brief, on-brand and on budget• Managing a high volume of jobs through the agency• Effective management of job costs/optimisation of income on projects

Wolverhampton, United Kingdom

Developed a new local marketing initiative for the MAN Truck dealer network, which comprises of 66 dealerships split across 45 franchisees. Producing and overseeing individual dealer marketing plans, which supported a national marketing programme aimed at improving the awareness of the MAN network, whilst offering a dealer led lead generation programme.Identified new opportunities within the programme, which resulted in the development of a nationwide dealer website programme, offering each franchisee a dual branded content managed site. The aim was to enable the franchisee’s the ability to promote individual and national offers to the local markets. Key responsibilities • Management of the local marketing programme• Proactively prepare proposals and new initiatives, including presentation to key stakeholders • Campaign reporting • National campaign planning, and activation• Marketing plan development • Effective management of job costs/optimisation of income on projects• B2B Marketing

London, United Kingdom

Working with the central Bentley team to produce creative and engaging marketing material which can be adapted and personalised for the European dealers. I’ve implemented a series of marketing solutions which target the key areas of the business, to increase customer contact and engagement with the brand, by providing creative material which can be measured and reviewed to ensure the desired response is achieved.

Wolverhampton

Working with the central Bentley team to produce creative and engaging marketing material which can be adapted and personalised for the European dealers. I’ve implemented a series of marketing solutions which target the key areas of the business, to increase customer contact and engagement with the brand, by providing creative material which can be measured and reviewed to ensure the desired response is achieved.- Developing marketing campaigns with the central Aftersales team at Bentley Crewe. Which are on brand and provide the support required for the dealer network. - Liaise with the dealer network (Europe) to discuss, create and measure marketing campaigns within each region. - Implement dealer contact plan, to encourage an uptake in marketing activities.- Manage and deliver cost effective marketing campaigns. - Plan and deliver creative dealer marketing strategies, which have been agreed after negotiations with the Bentley dealers, which specifically focus on the individual dealers requirements. - Deliver creative digital campaigns which are integrated with offline and existing online campaigns. - Actively work with the dealer network to encourage participation and cooperation through nationally coordinated campaign initiatives.- Effectively and accurately brief creative, artwork and production departments.- Co-ordinate the process of marketing collateral through the agency.- Responsible for invoicing both the central client and dealer lead activities promptly and accurately.Key Projects – Chinese New Year, Flying Spur Visualiser, European Contact Plan, Corporate Aftersales Brochures

Wolverhampton, United Kingdom

Working with Bentley's UK Marketing department to develop, create, and deliver a range of marketing material, to increase brand awareness and customer enquiries. Working on both online and offline campaigns taking responsibility for, the development, co-ordination and administration of incoming projects. - Build strong, responsive relationships with all internal departments, creative, production, and account handling.- Maintain tight control over all live jobs to ensure that they are processed effectively and on time- Provide a dedicated in house contact point for dealers.- Liaise with the dealer network (UK) to discuss, create and measure marketing campaigns within each region. - Actively work with the dealer network to encourage participation and cooperation through nationally coordinated campaign initiatives

Working for a large dynamic and very busy full service agency as a Senior Account Executive for several European markets within the Land Rover Global website team offering support and assistance to multiple clients, whilst delivering new feature and elements to their websites on time and in a suitable manor for the regional teams, taking into consideration cultural differences. - Key point of contact for multiple European markets - Overseeing / Project Managing the delivery and status of online campaigns, and how the Global website can play a key role in delivering online & offline activities. - Delivering onsite developments within strict, tight deadlines - Liaising with, and acting as the link between, the Global client and the European markets by maintaining regular contact with both, ensuring that communication flows effectively in both directions to ensure globally approved consistent feel across all 26 sites. - Negotiating with clients and 3rd party agencies about the briefing of new Digital and offline media campaigns - Creating creative online solutions to clients for approval and delivery - Managing and supporting other members of the team to ensure brand guidelines are always met, clean and consistent content delivered, whilst completing the required work on time and highest possible standard. - Holding and setting up weekly/ monthly status calls Weekly reporting for each market and to the client to identify key point to action, and the current status of deliverables

* Liaising with clients, third party agencies and internal departments to check on content, style and presentation for new functional onsite developments * Developing editorial policies, copyright, data protection and best practice across 26 markets * Training and developing new members of the team, to ensure that they maintain best practice and a consistent feel across all 26 sites. * Highlighting and resolving technical issues, which have appear as a result of market variation. * Providing solution’s to markets or to the Client's team to implement * Working with the client to develop and design page layouts and usability. * Managing the development, creation and improvements of proposed templates, and delivering them in accordance to the Global timing plan.

* Building, developing and maintaining international websites * Uploading and proof reading content and managing content through to delivery * Sourcing and incorporating written copy onto the website from other individuals and departments * Working on a number of websites at any one time, to ensure that all deadlines and objectives are met accurately and efficiently Maintaining the site once it is live, and ensuring the information to end user is accurate

Based in the Midlands, Spiderzone Ltd is a full service agency, specialising in through the line communication material. Spiderzone represents national and international companies, delivering quality creative work in a direct and suitable manor.Responsibilities• Working with the account manager to brief media, creative and assist with the formulation of marketing strategies; • Overseeing the status of advertising campaigns, including a range of external communication & promotional Literature • Buying Media Space, within local and national publications.• Setting up meetings with clients and other agency staff.• Liaising with, and acting as the link between, the client and studio designer by maintaining regular contact with both, ensuring that communication flows effectively.• Negotiating with clients and agency staff about the details of campaigns.• Presenting creative work to clients for approval or modification.• Writing reports, keeping records and financial details.• Undertaking administrative tasks including timesheets, invoicing and company finances.• Sourcing Promotional items and essential marketing supplies at cost effective prices.

Pure is a full service agency, specialising in design, advertising, public relations and web / e-media production. Pure is represented by an award winning group of companies, serving clients at national and international level, through above and below-the-line communication materials.

Diploma In Professional Digital Marketing, Digital Marketing

CIM lv6 Diploma in Professional Digital Marketing Modules Marketing & Digital Strategy, Digital Optimisation, The Digital Customer.

Ba, Business And Media Studies