Defining and managing the execution of all projects associated with internet marketing - SEO/SEM/PPC, search engine advertising, display campaign, media buys and branding, lead generation, affiliate marketing, social media marketing, paid search and cross channel web analyticsCreating, managing, and optimizing online marketing and search engine marketing programs for both natural (SEO) and paid search (SEM). Manage all aspects of SEO, SEM, PPC campaigns across all search… Show more Defining and managing the execution of all projects associated with internet marketing - SEO/SEM/PPC, search engine advertising, display campaign, media buys and branding, lead generation, affiliate marketing, social media marketing, paid search and cross channel web analyticsCreating, managing, and optimizing online marketing and search engine marketing programs for both natural (SEO) and paid search (SEM). Manage all aspects of SEO, SEM, PPC campaigns across all search enginesDefine SEO standards and guidelines including URL structure, linking, meta tags, keywords, headings, anchor text, website structure, SEO copywriting, page structure, On-Site optimization, Website Analysis, Keyword/ Content Optimization, W3C Validation- Search Engine Strategy (SEM SEO SEA)- Search Engine Marketing SEM (SEO)- Search Engine Optimization SEO- Keyword Advertising SEA and SEO MIX- Natural SEO/ Organic SEO Rankings in G/Y/Msn- SEO -Site Analysis- SEO -Competitor Analysis- Local SEO (Local Optimization)- SEO and SEM Ranking Reports-PPC Expert (Certified)-Google Adwords (Travel Packages Expert)Developing strategies that leverage web 2.0, social networking, user generated content and PR efforts to drive qualified traffic. Show less