Creating & betting on stories while working on both- short-form ( MX TakaTak) & long-form content. As part of MX Studios team, have been enabling brands like Boost, MPL among others to create engaging content and campaigns. Also, creatively driving the decisions and execution behind creating IPs for the team.

Have been building EarLyApp to make audio content/podcast creation, discovery & consumption easy, efficient & engaging for all.Have got a great team together to work on the most fascinating technologies to tap into the fast-growing market of on-demand audio content in India.

Ideated and strategized the successful launch of Radio Mirchi in the USA.Provide creative solutions to both- hyperlocal and global brands.Developed digital properties using the network of RJs, and ensured a continual flow of entertaining content.

Joined as a writer.Developed viral digital videos- sketches as well as show episodes- integrated brands as part of stories along with creating social media content.Associate writer for The Aam Aadmi Family- Season 2.Strategized, created and distributed content in various formats worth more than a million reach /unique views across YouTube, Facebook, Twitter and Instagram for the content platform- The Timeliners. Have been one of the initial members of the channel, which is ranked among one of the fastest growing digital content channels.